Making sure your brand is appearing in front of your audience’s eye is key when it comes to online marketing. You need to be making sure your marketing efforts are actually ensuring your content and messaging is pushed out to the people who matter.
Because, at Salience, we understand the importance of this, we have included a digital reach score. This metric includes an analysis of social media and online brand mentions, allowing you to see how far each brand’s messaging goes online.
This metric is used to create a league table comparing all the audio brands in the industry. With it, you can see how well you and your competitors are branding themselves online.
In this year’s report, Curry’s was placed in the number 1 spot for digital brand reach. They managed to accumulate 5 million searches a month and have an owned social score of 1394. Not bad at all. Even though they’re a massive brand, it could still be a fruitful task to go through and see if they’re doing anything new to achieve such a high score.
Although Curry’s are the best in the league table, they’re not the best for social media alone. LG takes the crown for that metric. They have managed to get an owned social score well over 80K. This is huge. If you are to take social media-specific learnings from any brand, LG is definitely one to look in to.
If you want to see how your brand did in terms of digital brand reach and social media, get your free report now.
