Our 2024 Online Car Hire Report breaks down which brands are winning visibility, trust, and demand, and where the biggest performance gaps still sit.

We’ve compiled a comprehensive overview of the industry to help you see which marketing strategies are working and where there’s room for improvement. From brand reach and link authority to visibility, page speed, and domain authority, we’ve ranked competitor websites across the key metrics. We’ve also uncovered keyword opportunities to help digital brands grow online presence and improve results.

• enterprise.co.uk has the best brand reach in the industry
• Hertz grew 26% YoY, moving to #2 from #3 and overtaking Sixt
• Easy Car grew 93% YoY, ranking #12 (up from #14)
• Zest Car Rentals grew 112% YoY, ranking #15 (up from #19 on the 2023 leaderboard)

Download the 2024 Car Hire Report

Why this report matters for car hire brands

If you want to gain an edge over competitors and climb the rankings, this report is the starting point. It dives into the metrics that shape online share and shows your position compared to others in the industry, making it easy to pinpoint where you need to catch up and where growth opportunities exist.

Why it matters: Over the past year, some brands have surged while others have slipped. Benchmarking visibility, brand demand, trust signals and technical performance helps you prioritise the fixes that actually move rankings and revenue.

Use the form above to download the report, or contact us to discuss the findings with our specialists.

Which online car hire brands gained the most visibility in 2024?

Top visibility gainers (YoY)

Key insight: With an industry average variance of 31% this year, staying flat often means losing share. The brands gaining visibility are capturing more of the category’s demand as it shifts.

Which online car hire brands suffered the largest losses in 2024?

Biggest visibility decliners (YoY)

Which online car hire brands earned the best reviews in 2024?

Online reviews are a powerful trust signal for consumers and search engines. Encourage customers to leave reviews because both quality and quantity matter. Highlighting credible testimonials helps build trust with buyers and supports stronger performance in organic search.

Top review performers (selected brands)

If you want to boost review performance, focus on consistent review capture after bookings, and surface your strongest feedback on key landing pages and comparison pages.

Who are the rising online car hire brands in 2024?

Brand demand matters because search volume is a proxy for awareness. If people don’t know your name, they won’t search for you. This year, several brands stood out as interest climbed sharply.

• Hertz and Sixt both saw interest rise by 22%, reaching about 74,000 and 60,500 monthly searches
• Lease Loco led growth at 50%, reaching about 49,500 searches
• Avis also increased brand interest by 40%

Why it matters: Growing branded searches usually reflects the combined impact of marketing, customer experience, and trust. It also improves conversion because navigational visitors tend to have stronger intent.

Which online car hire brand has the fastest page speed?

With recent Google updates, visibility depends on more than traditional SEO. Technical health and performance can influence rankings and, just as importantly, user behaviour. In 2024, people expect fast, easy-to-use websites.

Fastest performers (selected sites)

• easycar.com
• economycarrentals.com
• zestcarrental.com
• holidayautos.com
• u-drive.co.uk

How can I access my copy?

To keep the report concise, we only cover a select number of brands. If your brand didn’t make the top 100, you can still benefit from the insights. Contact us for a personalised report and audit tailored to your business.