What to expect inside

  • See where your brand sits within the market in terms of visibility and organic performance.
  • Discover where the best keyword opportunities lie and see which ones are the most competitive.
  • Find out who is gaining the most links in the Home Furnishings sector and who's gaining the highest quality links.
  • See who is topping the social charts in terms of brand searches and owned social score.

10 minutesReading time

20 pagesLength

Brands Featured

  • Cult Furniture
    Cult Furniture
    Futon Company
    Futon Company
  • Heal's
    Laura Ashley
    Laura Ashley
    The White Company
    The White Company
  • ikea.com
  • wayfair.co.uk
  • dunelm.com
  • lauraashley.com
  • dfs.co.uk
  • thewhitecompany.com
  • habitat.co.uk
  • sofology.co.uk
  • oakfurnitureland.co.uk
  • loaf.com
  • boconcept.com
  • scs.co.uk
  • made.com
  • furniturevillage.co.uk
  • neptune.com
  • jysk.co.uk
  • swooneditions.com
  • grahamandgreen.co.uk
  • amara.com
  • worldstores.co.uk
  • cultfurniture.com
  • dwell.co.uk
  • harveysfurniture.co.uk
  • housingunits.co.uk
  • conranshop.co.uk
  • oka.com
  • furnitureinfashion.net
  • fishpools.co.uk
  • futoncompany.co.uk
  • heals.com
  • leekes.co.uk
  • sterlingfurniture.co.uk
  • furniturechoice.co.uk
  • oakfurnituresuperstore.co.uk
  • barkerandstonehouse.co.uk
  • maisonsdumonde.com
  • cousinsfurniture.co.uk
  • indigofurniture.co.uk
  • danetti.com
  • willowandhall.co.uk
  • roselandfurniture.com
  • leelonglands.co.uk
  • furniture123.co.uk
  • madeindesign.co.uk
  • nest.co.uk
  • thedormyhouse.com
  • theplasmacentre.com
  • alanwardfurniture.co.uk
  • furnitureplusonline.co.uk
  • one.world
  • furniture-barn.co.uk
  • sofasworld.co.uk

Show More Brands

Updated April 2018

Latest insights

  • ikea.com has the best Link Authority Score in the industry
  • furnitureinfashion.net has a high volume of referring links, however the average link is of poor quality
  • Sites that have grown considerably in SEO visibility YOY are: wayfair.co.uk, dunelm.com and made.com
  • Sites that have stagnated in the last year and have seen little to no online growth are: thedormyhouse.com & fishpools.co.uk

What it's all about...

We’ve produced a 2018 Home Furnishing Retailers Market Performance Report.

With this report, leading retailers in the Home Furnishing industry can judge their measurement against their fellow competitors, seeing where they scale up in the digital landscape and where they need to make improvements.

We analyse site performance across nine different metrics, producing qualitative scores for each brand. We then rank companies to show where they scale up and whether they’ve improved or declined year on year in areas such as SEO Visibility, Link Authority and even social standing such as Brand Reach.

Can’t see yourself in the lineup of brands? Don’t worry, we’ll have your data stored safely away and will be happy to share it with you.

While we only publish the top retailers in our report, we audit the entire sector to give a full idea of your sector. We can provide data that’s more relevant to you if you ask.

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