Brands Featured

  • ikea.com
  • wayfair.co.uk
  • dunelm.com
  • lauraashley.com
  • dfs.co.uk
  • thewhitecompany.com
  • habitat.co.uk
  • sofology.co.uk
  • oakfurnitureland.co.uk
  • loaf.com
  • boconcept.com
  • scs.co.uk
  • made.com
  • furniturevillage.co.uk
  • neptune.com
  • jysk.co.uk
  • swooneditions.com
  • grahamandgreen.co.uk
  • amara.com
  • worldstores.co.uk
  • cultfurniture.com
  • dwell.co.uk
  • harveysfurniture.co.uk
  • housingunits.co.uk
  • conranshop.co.uk
  • oka.com
  • furnitureinfashion.net
  • fishpools.co.uk
  • futoncompany.co.uk
  • heals.com
  • leekes.co.uk
  • sterlingfurniture.co.uk
  • furniturechoice.co.uk
  • oakfurnituresuperstore.co.uk
  • barkerandstonehouse.co.uk
  • maisonsdumonde.com
  • cousinsfurniture.co.uk
  • indigofurniture.co.uk
  • danetti.com
  • willowandhall.co.uk
  • roselandfurniture.com
  • leelonglands.co.uk
  • furniture123.co.uk
  • madeindesign.co.uk
  • nest.co.uk
  • thedormyhouse.com
  • theplasmacentre.com
  • alanwardfurniture.co.uk
  • furnitureplusonline.co.uk
  • one.world
  • furniture-barn.co.uk
  • sofasworld.co.uk

Show More Brands

What to expect inside

  • 2023 Home Furnishings Performance Report front cover
  • 2023 Home Furnishings Performance Report introduction
  • 2023 Home Furnishings Performance Report Winners Table
  • 2023 Home Furnishings Performance Report Visibility Table

Latest insights

  • Wayfair.co.uk rules the roost in terms of organic visibility, with Ikea.com close in tail
  • jysk.co.uk has a strong organic visibility score, but a relatively low domain authority in comparison a sign of irrelevant links or lack of strategy
  • Sites that have grown considerably in SEO visibility YOY are: dunelm.com grahamandgreen.co.uk, dfs.co.uk and furniturechoice.co.uk
  • Sites that have stagnated in the last year and have seen little to no online growth are: wayfair.co.uk & grahamandgreen.co.uk

10 minutes Reading time

1-50 Brands Ranked

Report Updated July 2023

About Our Home Furnishings Market Report

Our Salience Index is a yearly digital marketing report, this edition is all about the home furnishings industry. Inside you can find brands stacked up against their competitors and see where they scale up in the digital landscape and where they need to make improvements.

We analyse site performance across nine different metrics, producing qualitative scores for each brand. We then rank companies to show where they scale up and whether they’ve improved or declined year on year in areas such as SEO Visibility, Link Authority, and even social standing such as Brand Reach.

Our home furnishings industry report is free to download and get all these metrics, and tips and tricks for keywords and trends to amp up your SEO this year. For a quick sneak peek, here are some key takeaways:

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  3. Read the good news and level up your decision making
  4. Find it so useful you call us for a consultation

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