10 minutes Reading time
1-50 Brands ranked
Report Updated April 2021
We’ve shined some light on the lighting industry this week, diving into everything there is know about online marketing and SEO. If you’re interested in seeing whose online strategy is shining bright, this is a report you need to see asap.
Inside, you’ll discover a wide range of illuminating metrics, such as visibility, page speed, and keyword opportunities. Because we like to overdeliver, we’ve also thrown a social media and brand reputation analysis into the mix, so you get a complete view of your competition.
If you’re looking to improve your rankings and take your SEO to new heights this year, get your hands on our free lighting market report. Simply fill in the form above and we’ll send your copy straight to your inbox.
The lighting industry has been performing well in the past 12 months with a total market increase of 35% in organic visibility. It seems the brands within have been stepping up the game and capitalising on SEO.
The winners in the lighting industry are shining bright in 2021 with many achieving visibility increases upwards of 600%! Lights.co.uk, for example, has seen a boost of over 231%. Pagazzi isn’t doing too bad either with a visibility increase of 364%. Not too bad at all!
Of course, if there are winners, there also has to be losers. Although the market may have a positive trajectory, some brands have actually lost visibility in the past 12 months. These include the likes of Lights 4 Fun, who lost -19%, and Iconic Lights, who dropped by a staggering -76%. These brands clearly need to be more switched on when it comes to online marketing.
Want to see how your brand did in our organic visibility league table? Get your hands on our free report now and see how you size up against the competition.
Here is a quick rundown of the top 10 sites:
When it comes to online marketing, not only are you aiming for conversions but also brand reach. The more people who know about you the better, right?
As many brands are trying to get their message in front of thousands of people, it pays to know how you’re doing when compared to the competition. After all, good marketing not only creates customers but keeps your brands top-of-mind and tip-of-tongue in your ideal customers.
Due to its importance, we include a digital brand reach league table in our reports, allowing you to see how many brand-searches each lighting brand receives and how well they’re each doing on social media. Using this unique data, you can see exactly who’s reaching their audience and staying memorable.
Currently, Iconic Lights is leading the pack in the league table, ranking number 1 overall for digital brand reach. This is interesting given the brand has lost visibility over a 12 month period; quite severely as well with a -76% loss. However, regardless of their organic stance, they’re doing pretty well on the branding and social side of the business.
With an owned social score of 451 and over 40K monthly searches, Iconic Lights is doing pretty well to hold the attention of its customers. Hopefully, in the next few months, they can pick up the pace with their organic rankings and claw back some visibility.
Want to see where your brand ended up on our digital brand league table? Get the free report now using the form above.
If you’re looking to make some big visibility gains in 2021, focusing on high competition keywords is always a good strategy. These are the keywords which have high search volume but high competition. Although they’re tough to get, they can give your brand a significant boost in the SERPs.
To help guide you in the right direction, we performed a high competition keyword analysis and put the results in this report. This takes competitive ratings and search volume to produce a keyword league table. With this, you can see which keywords are worth going after in the lighting industry.
For a quick reference, the most competitive keyword in the lighting industry is “bulb”. This small keyword receives 201K monthly searches and has a competitive rating of 85/100. However, as this is a branded term with a company called “Bulb” dominating the first page, it might be one to dodge.
The second most competitive keyword is “solar garden lights”. This keyword receives 110K monthly search and actually has a higher competition rating than Bulb, scoring 90/100. This keyword provides a more fruitful SERP environment and many of the report’s brands have a top spot. Nice job!
If you want to get access to the full list of high competition keywords, get the free report now using the form above.
As well as high competition keywords, there are also opportunity keywords up for grabs that could provide a substantial boost to your SEO efforts. Opportunity keywords are low-hanging fruit opportunities which smaller brands can use to get ahead. They usually have low competition and high search volume, making them easier to get and incredibly rewarding.
In our lighting market report, we’ve done the hard work for you and dug out all the opportunity keywords present in this industry. With this list, you can build a strategy around each keyword and give your visibility a bump in the months to come.
Here are a few things we noticed when reviewing the list.
One of the common themes found in the opportunity keyword list was light location. There are a ton of searches for lights in different places, such as decking and stairs. The fact the related search terms have low competition ratings is clear that brands aren’t targeting them as well as they should be.
If a smaller brand were to come in and craft a strategy around one of these keywords, they could see quick results.
If you want access to the full list of opportunity keywords, get the free report now.
With the implementation of the E-A-T algorithm by Google, displaying signals of trust is more important than ever before. You need to be showing customers you’re a brand they can trust. In doing so, you’ll close more customers and improve your rankings.
Because it’s so important, we’ve included a brand reputation analysis which looks into the reviews for each lighting brands. With this information, we’ve created a league table showing who’s displaying the most trust to Google and potential customers.
Here are the top 5 brands who are crushing it in terms of online reputation:
Want to see where your brand ended up? Get the report now.
Being fast online is essential. If you’re not giving your customers a quick user experience, both your conversions and rankings will suffer.
With Google’s Core Web Vitals update rolling in soon, focusing on optimising your website is key.
As this factor is necessary for SEO success, we’ve included a speed analysis of all the websites in the lighting industry, so you can see how you shape up against the competition.
Here’s what PageSpeed Insights identified as the top 5 fastest Lighting brands:
Interested to see where you came? Get the free report now.
Read more about the importance of page speed here.
The lighting report is completely free. We don’t charge anything for our reports as we use them to build relationships in industries. Simply fill in the form above and we’ll send you the report asap.
If you can’t find your lighting brand in the report, get in touch and we’ll send a personalised report asap.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.