Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Report Updated Aug 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Every year, we release our Salience Index, a deep dive into whose SEO strategy is shining bright. With a range of metrics including visibility, page speed, keyword opportunities, brand reach, reputation, and more, we shine some light on the lighting industry in this report.
You only need one person to change this lightbulb, as getting your hands on our free lighting market report is easy. Just complete the form, and you can receive our report in your inbox to download. You’ll then see where you are shining bright and where the competition is casting a shadow on your strategies. If you’re looking to brighten your SEO game this year, this is the report you need. Or, you can keep reading for a sneak peek.
The Lighting Industry Leaders
Throughout the last year, the lighting industry as a whole has had impressive growth, with the market's visibility increasing by 18%.
Within our lighting market report, we not only cover the industry visibility but also the top 10 sites dominating the market. The leaders within the lighting industry are:
1. lights4fun.co.uk
2. lights.co.uk
3. lighting-direct.co.uk
4. thelightingsuperstore.co.uk
5. lampandlight.co.uk
6. valuelights.co.uk
7. tlc-direct.co.uk
8. dusklights.co.uk
9. pooky.com
10. illumination.co.uk
Congratulations to all our brands that made it into the top 10; your SEO truly is shining.
Visibility Wins In The Online Lighting Market Report
As the industry is shining bright, you can expect to see some good visibility growth for individual brands this year. Our top 5 winners in terms of visibility in our free lighting report are:
1. lampandlight.co.uk (+90%)
2. valuelights.co.uk (+267%)
3. dusklights.co.uk (+81%)
4. ilumination.co.uk (+160%)
5. bhs.com (+114)
Wow! There are some massive wins there; congratulations to our winners!
Visibility Losses In The Online Lighting Market Report
Unfortunately, where we have wins, we must also have losses. Don’t worry if your SEO isn’t shining so bright this year; it can be redeemed; look to the leaders or winners to see what works and it’s sure to spark some ideas.
Our 5 brands that have lost the most visibility this year in our lighting industry report are:
1. lights.co.uk (-45%)
2. tlc-direct.co.uk (-28%)
3. pooky.com (-23%)
4. lightingcompany.co.uk (-35%)
5. oceanlighting.co.uk (-94%)
Although they have seen losses, lights.co.uk, tlc-direct.co.uk, and pooky.com are all in the top ten. It's been a competitive year, but with some attention these sites could easily turn their losses around.
Keywords Within The Lighting Market Report
One way to maximise your SEO strategy and gain some visibility is through keywords and trends. Let’s start with keywords; this can be split into high competition and opportunity.
High-competition keywords are those with high monthly search volume, but every brand is going after them, making it harder to rank high. However, if you rank high, these keywords can significantly improve your visibility, traffic and revenue. The top 3 keywords shining the brightest in our list are "ceiling lights" with 59,000 monthly searches and a competitive rating of 23, "table lamps" with 19,000 monthly searches and a competitive rating of 22, and "floor lamps" with 20,000 monthly searches and a competitive rating of 19.
Opportunity keywords have high search volume but low competition, making it easier to rank high in the SERPs. These are the keywords up for grabs that could boost your SEO efforts massively. Our top 3 within our free lighting market report are "wall lights" with a search volume of 35,000 a month and a competitive rating of 8, followed by "lamp shades" and "light shades".
If you’ve got the products or PLPs, SEO them up and target these keywords, as you could see some big wins. For more keyword insight, feel free to download our free lighting industry report.
Digital Brand Reach In The Lighting Industry
In terms of online marketing, your goals should include both brand reach and conversions. The more, the better, right?
We include a digital brand reach league table in our reports. This is because of how important it is for you as a brand to see how many searches each lighting company receives and how well each of them is performing on social media.
The brand leading the world of social media is philips-hue.com, with over a 400 thousand followers on several platforms and an owned social score of 745.
However, philips-hue.com comes second in our brand reach table, which combines the social media aspect with the monthly brand searches. Where these have 33,100 brand searches per month, the winner here is Govee, with 246,000 searches a month.
Want to know where your team landed on our digital outreach table? Download the lightning market report now.
Reviews & Online Reputation In The Lighting Market
With EEAT becoming increasingly important in SEO, customers need to see that you are a company they can trust, and Google will rank you higher if you are. One way that you can do this is through reviews, as well as helpful content.
Within our lighting market report, a brand reputation analysis that considers customer feedback for each lighting brand is given. With the use of this data, we’ve put together a league table that shows who is showing the most trust to Google and potential customers.
The brands shining bright in the eyes of Google, with top-notch reviews, are below, with some even found within the leaders of the industry. This just shows how import trust is.
1. lightbulbs-direct.com
2. festive-lights.com
3. auraglow.co.uk
4. tlc-direct.co.uk
5. industville.co.uk
Page Speed Importance Within The Lighting Industry
Being quick online is crucial. Your conversions and rankings will suffer if you don’t give your users a quick user experience.
We’ve included a speed assessment of all the websites in the lighting sector because this factor is essential for SEO success, so you can evaluate how you stack up against the competition.
The top 10 brands with page speed as fast as the speed of light are:
1. socketstore.co.uk
2. sparksdirect.co.uk
3. litecraft.co.uk
4. ultraleds.co.uk
5. tlc-direct.co.uk
6. led-lighthouse.co.uk
7. thelightingsuperstore.co.uk
8. castlegatelights.co.uk
9. lightsupplier.co.uk
10. powerbee.co.uk
Download Our Free Lighting Market Report Today
The Salience Search Marketing Lighting Report is completely free. We don’t charge anything for our reports as we use them to build relationships in industries. You can get all the above information and more in complete detail by downloading it, all you need to do is complete the form, and the report goes straight to your inbox.
If you can’t find your brand in the report, don’t worry; we do have your data. We compile all the brand data from the industry in our report to give a complete view of the market. But we can’t include every brand in the report, or else our it'd be too long, but we’re happy to share a personalised report with you, just ask!
Whether you want to have a chat about SEO, have questions about the report, want a personalised brand view, or even a free SEO audit, you can contact us today.
