Tile Industry Report 2023

Organic visibility is one of the most essential performance indicators in any online industry. This metric shows what proportion of the overall online tile capacity is occupied by your company. Increasing visibility every year is a difficult task, but some tile brands have certainly polished their visibility this year, whereas others have seen their visibility start to crack.

The industry shrunk by 8% over the past 12 months. This is carrying on from last years trend where the market shrunk by 1%. It seems generic brands are taking up space in the tile space, and pushing the tile retailers from the SERPs.

Whether it's including more talks about the different tiles on offer, from ceramics to concrete, marble slabs to LVT tiles, and so much more, there's a lot of area to cover in the tile market. You can even consider the crossover into other industries, such as those highlighted in our free UK bathroom market report, to get a multi-angled approach together.

Make sure you get your free copy of the report to find out how well your website has performed over the past year. Did your website thrive despite the overall 8% visibility decrease? Simply fill in the form above and find out.

Here is a quick rundown of the top 10 sites:

1. carpetright.co.uk
2. toppstiles.co.uk
3. scs.co.uk
4. tapi.co.uk
5. tilemountain.co.uk
6. onlinecarpets.co.uk
7. factory-direct-flooring.co.uk
8. ukflooringdirect.co.uk
9. wallsandfloors.co.uk
10. tilegiant.co.uk

Some tile retailers have seen impressive growth this year. The five tile brands that have seen the biggest growth are:

1. carpetright.co.uk
2. scs.co.uk
3. tilemountain.co.uk
4. onlinecarpets.co.uk
5. porcelainsuperstore.co.uk

But, with the overall loss in visibility, some brands have seen their visibility shatter. Tile retailers with the biggest loss in organic visibility are:

1. toppstiles.co.uk
2. flooringsuperstore.com
3. flooringsupplies.co.uk
4. totaltiles.co.uk
5. woodfloorwarehouse.co.uk

Knowing how well your brand reaches its target audience is critical, especially if you do business online. In our research, we've included a digital reach league table to highlight who has the loudest digital voice in the tile industry.

The tile industry report shows which websites are using social media and branded marketing successfully amongst their audience. We consider a variety of social signals and brand searches to conclude a final digital reach score.

SCS is the leader in digital brand reach. They receive a huge 201,000 brand searches every month, and with 132,400 followers, they are certainly a well-known tile brand.

When it comes to social media, it's Porcelanosa that have the largest following, with over 800,000. If you want to improve your social media strategy, it's these you should look to for inspiration.

If you're looking to increase your digital reach, have a look at the brands that have scored well to see how they get themselves out there online. Another great step is to look into case studies, such as Tile Mountain's perfect content marketing, and start thinking: What exactly are they doing right? Take notes!

Here is a quick rundown of the top 5 sites:

1. scs.co.uk
2. porcelanosa.com
3. carpetright.co.uk
5. mandarinstone.com

Have you heard of E-E-A-T? This is an essential element to any online strategy. Proving E-E-A-T (Experience, Expertise, Authority and Trust), show search engines (and users) that your website is reliable. An important aspect of this is displaying trust signals.

There are many trust signals you can display, but one that we look at in this Tile Industry Report is reviews. We analyse al the Trust Pilot reviews of tiling brands in the report. This means you can see who has the best customer feedback and with this knowledge, you can determine which marketing plan to emulate.

Here are the top 5 brands with the best online reputations:

1. scs.co.uk
2. carpetright.co.uk
3. tapi.co.uk
4. wallsandfloors.co.uk
5. tilemountain.co.uk

Want to see where your brand ended up? Get the report now.

You may think focusing on the big volume keywords is the best strategy, but these tend to be dominated by big names and can be hard to rank for, especially if you're a smaller brand. Whilst the report does give you the high competition keywords that have the highest search volume, we also take a look at the opportunity keywords.

Opportunity keywords have high search volume, but much lower competition. Making it much easier to stand out and rank for these. These tend to be a lot more niche, but are definitely worth going after if you have the products to match, as you can see your visibility online quickly improve.

The top opportunity keyword for the tile industry is tiled in bath, with 7,400 searches a month. Kitchen floor tiles is another opportune keyword, with over 27,000 monthly searches.

Want to find out what other keywords are the low hanging fruit of the industry? Fill in the form to receive the full Tile Industry Market Report.

Great news! All our industry reports are completely free, and this include our Tile Industry Report. Whether you're a niche tile brand who's only interested in the Tile Report, or a more general brand that's interested in other Home and Garden Industry Reports, there's no barrier to entry.

To get our Tile Industry Report, all you have to do is fill in the form. And don't hesitate to get in touch if you have any questions on the report.

If you've not featured in our Tile Industry Report, don't worry, it doesn't mean we don't have any information for you.

We simply can't include every single online tile retailer in our report, so we have a threshold for being included. But, before we put the report together, we audit the whole sector. This means, there's more data available than what's in the report, which highlights the best performers in the industry.

Get in touch with us today if you'd like a custom report that includes your website or if you'd like to learn more about how we can design a tailored SEO plan for you.