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Tiles have always been popular, but this year after an initial dip of interest online, they have returned with a vengeance (according to Google Trends data). Because of this, it is time for online tile retailers to take stock and see what they can do to take advantage of this renewed interest.
We’ve given this market in-depth review to see who has installed their web strategy successfully. It could only take one simple change to give your site that something extra to improve its online performance.
Download our report for free to find out how you’re doing in the tile market.
We also have reports on Flooring if it’s more suited to your niche.
Here is a quick rundown of the top 10 sites:
On the whole, the tile industry has seen an impressive growth of 55% this year. There have been lots of ups and downs in the top ten but these brands are definitely not stable. One more algorithm update could see the top performers losing their positions to lower-ranking sites.
Here are the brands that came out on top:
Visibility is quite low across the board, with only the top four having scores above 1,000. Improving your visibility doesn’t have to be tricky, we can discuss your options with you after doing a 30 minute audit of your site.
Generic keywords such as “tiles” have a massive search volume (44k) and easy keyword difficulty, but that doesn’t mean you can do well ranking here. “Tiles” is very generic and could encompass flooring tiles, roof tiles, wall tiles and more.
From the image above, you can see that people have increased awareness of what they are searching for. The term “Herringbone Tiles” has seen a huge trend increase, with a search volume of 450 and easy difficulty, this could be easy pickings. Another increasing trend is “Stick On Floor Tiles”, which has a search of 1.1k and an easy keyword difficulty.
If you’re struggling to rank for high competition keywords, focusing on low hanging fruit such as the above terms could be your fast-track option to achieving better SERP results.
There’s no escaping social media nowadays, and leveraging its power can be a great way to grow your audience. Social media allows you to showcase your expertise, your ethics, and testimonials from other customers.
The top five tile brands on social sites are:
Tons Of Tiles ranks at number five as they have the best owned social score, yet come second to last on brand searches. Across all channels, they have the most followers overall and are seriously winning at Instagram. They tend to post customer pictures across all channels, with very casual and humorous content. They are complimentary of the customers, and not just of the tiles they have sold them. This makes them very engaging.
Ranking first is Tile Mountain with an impressive number of brand searches a month and a decent owned social score. These also use customers’ pictures on Facebook and Instagram. But their finishing touch is definitely their YouTube channel. On YouTube, they post “How To” video guides, these tend to have thousands of views.
If done right, social media has the potential to get your brand in front of potential customers. You can showcase your products, show happy customers, and create engaging content, which is great for gaining trust.
When searching for a product, such as tiles, customers can be a little impatient. In fact, half of visitors will leave if they have to wait more than three seconds. So it stands to reason that having a good page speed is vital. This is not only important for customers, but it also makes it easier for search engines to crawl your site.
We have identified the fastest sites in the tile industry as:
You can find out why page speed is so important here.
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If you can’t see your brand in this mini report, don’t worry. Just because you’re not there it doesn’t mean you’ve not come up, we simply can’t fit everyone in. If you want to know how your site is doing, just get in touch and we can provide you with a personalised report.
Want to know how we can help your site? Simply contact us, we love to chat about online opportunities.