10 minutes Reading time
20 pages Length
Updated May 2020
Put your feet up and relax as you read this iteration of our yearly sector reports. In this version, we’ve investigated the sofa online market. You’ll discover which brands have been performing the best with SEO and online marketing, and those who have been lazing on their settee.
We dig into KPIs such as online visibility, page speed, and keyword opportunity. Expect a breakdown of competitors, as well as metrics like social score, brand mentions, and reputation – measurements you can’t find in any other FREE report.
This is your best chance to get a behind-the-scenes peak at what your competition have been doing for success, as well as common mistakes. Learn from this and give yourself the best chance at reaching the customers you care about. Get your copy today.
Couch potatoes are hard to find in the sofa industry. Brands have been hard at work improving their SEO visibility year-on-year and the results speak for themselves with the market uplifting by 2%.
Large brands rule over this domain. Companies like DFS and SCS amass the most visibility with scores way above 15,000. Despite this, many lesser-known brands have been making headway. Msofas.co.uk managed to create a 191% visibility increase and Leather Sofa World improved by 78%. Although the large brands still sit pretty at the top, if those new to the scene keep pushing forward, there may be a shift in the league tables.
To see where you stand against your competition and to see the raw visibility changes you’ve experienced, get a free copy of our market report now.
Here is a quick rundown of the top 10 sites:
The sofa market is not short of high competition keywords. These are keywords which get both a high volume of monthly searches and have tough competitors present on the SERPs. With brands like DFS and Sofology on the playing field, ranking for these terms can be difficult.
Despite the concern, ranking for these terms is still a must and with the right strategy, it can be done. For this reason, we investigate the brands present on these keywords and give you insight into who you’re up against.
In the sofa market, the most competitive keyword is ‘sofa bed’. This little keyword gets over 240K monthly searches and has a competitive rating of 80/100. It’s safe to say this keyword is hard to get. On the SERPs, large, generic brands like Ikea, Argos, and Wayfair take the top spots. DFS and SCS manage equally good spots as well for this competitive term, so well done to them.
For the second most competitive keyword – ‘sofa’ – a slightly different picture is found. Although this keyword has similar search metrics to ‘sofa bed’, many of the brands on the first page are sofa specialists – not big general brands. SCS, DFS, and Sofa.com are also spotted at the top of the page.
If you’d like to see where your brand compares with the high competition keywords in this industry, let us send you a copy of our free market report. Simply fill the quick form at the top of this page. If you’re not in the report, get in touch and we’ll send you a personalised version.
As well as high competition keywords, opportunity keywords are everywhere in the sofa industry. You just have to look for them.
In our report, we also look for those keywords which have high monthly search volume but low SERP competition. With some sneaky tactics and best practice considerations, small brands could successfully snatch up these terms and compete with more authoritative sites.
Here are some of the content types we found when analysing these opportunity keywords.
According to our analysis, even the big brands are missing opportunities that are sitting right under their noses. Often, there are pages for these terms, but they’re difficult to reach for searchbots and users. This is resulting in a loss of thousands of potential impressions and visitors.
Both big and small brands should aim to include the keywords in our analysis in their categories. This will widen their reach and convert more clicks. If smaller brands were to get their hands on their ‘hidden’ category keywords, they could quickly work around the big brands and achieve fantastic results.
Want these keywords? Get the report now before your competition do.
Title tags and descriptions are the first thing people see when they search a query. Google also uses them to make a decision as to what your page is about. In either instance, using the correct phrases and keywords can help your online strategy.
Many of the brands sitting on our opportunity keywords have unoptimised titles and descriptions, hurting their click-through rate and, therefore, signals to Google. Correcting and optimising them is a priority.
Get your hand on these exclusive, original keywords now and dominate your market. With this list, you can dip your toes into a blue ocean of free traffic your competitors aren’t targeting. Get the report now.
Social media is a must for any brand. Influencers are everywhere and so much time is spent on platforms like Facebook, LinkedIn and Instagram. Although the sofa industry might find it difficult to justify a solid social media strategy, there are brands out there winning on social.
In our reports, we take a peek at the brands in your market which are performing well on social. We also look into how this transpires into brand reach by counting the brand mentions the brand receives online. When you have all this information in your hands, you’ll be able to dig into the key performers and identify the best way forward.
The best brand on social which has the best following AND the most brand mentions is DFS. They have a social score of 220 and over 500K brand mentions online. It’s safe to say, this is a brand to watch if you’re looking for practical tips.
Although they have the best of both worlds, DFS isn’t actually the best for social if you weren’t to factor in brand mentions. That award goes to Natuzzi which has an owned social score of over 2000 – way more than DFS. In total, they have over 1.6M followers across various different platforms. This is by far the best social presence of any sofa brand on this report. Taking a look into their social, they post high-quality images which get thousands of likes on Facebook. Additionally, their Instagram has a similar feel. Each of their posts gets thousands of likes, some as much as 4K! if you’re sofa brand looking to up their game on social, this is a brand to watch.
Want to create an engaged audience on social that’ll convert over and over again? Get your free report now and check out the best social brands in your industry now.
In today’s current climate, trust is everything. One of the best ways to convey trust is through online reviews. Our report dives into online reviews about the various brands in the sofa market, seeing who’s pleasing their customers the best.
Within the market, online reputation seems to be solid. Unlike other markets we’ve investigated, even the top brands haven’t gone cold and ignored their loyal customers. Keep up the good work and you’ll continue to be rewarded with sales and trust!
Here are the top 5 brands who are crushing it in terms of online reputation:
Page speed is a must if you’re looking to create positive quality signals to Google and give your visitors an easy, streamline experience. Too many sites fall flat when it comes to speed. Yet, it is one of the most important aspects of SEO and can heavily influence your visibility.
For this reason, we look into page speed and analyse the brands in the sofa market. You’ll be able to see which brands are lightning fast and mimic their techniques so you can reduce your bounce rate, get more sales, and achieve better rankings.
Here’s what PageSpeed Insights identified as the top 5 fastest sofa brands:
Read more about the importance of page speed here.
We charge nothing for our market reports – all of them are free. We provide competitive insights to markets we would like to work with. This is simply a gift from us to you. There’s no catch you need to worry about.
Sometimes, smaller brands don’t meet our thresholds. If this is the case with your brand and you wish to be included, get in touch asap. We can produce a personalised report featuring your brand, so you can get the valuable insights you require.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.