Brands Featured

  • dfs.co.uk
  • scs.co.uk
  • sofology.co.uk
  • cousinsfurniture.co.uk
  • sofa.com
  • loaf.com
  • darlingsofchelsea.co.uk
  • sofasofa.co.uk
  • leathersofaworld.com
  • sofa-club.co.uk
  • thesofaandchair.co.uk
  • sofasbysaxon.com
  • abakusdirect.co.uk
  • sofaworkshop.com
  • hslchairs.com
  • furnitureonline.co.uk
  • sofasandstuff.com
  • arloandjacob.com
  • thechesterfieldcompany.com
  • thomaslloyd.com
  • lovesofas.co.uk
  • sofasdirect.co.uk
  • frankknighton.co.uk
  • gplan.co.uk
  • chesterfields.co.uk
  • deluxdeco.co.uk
  • theenglishsofacompany.co.uk
  • sofa-company.co.uk
  • sitandsleep.co.uk
  • theloungeco.com
  • chesterfieldsofas.co.uk
  • esbfurniture.com
  • parkerknoll.co.uk
  • love-your-home.co.uk
  • sofas.mailshop.co.uk
  • distinctivechesterfields.com
  • nabru.co.uk
  • simplystylishsofas.co.uk
  • sofabrandsfactoryoutlet.co.uk
  • kcsofas.co.uk
  • uksofastore.co.uk
  • sofaitalia.co.uk
  • leathersofacompanyuk.com
  • onlinesofawholesale.com
  • johnsankey.co.uk
  • oldbootsofas.com
  • mysofaworld.com

Show More Brands

What to expect inside

  • 2021 Sofa Market Report front cover
  • 2021 Sofa Market Report front cover page
  • 2021 Sofa Market Report visibility page

Latest insights

  • dfs.co.uk still has the greatest overall online visibility in the market
  • sofa.com has the second greatest digital brand reach in the market
  • Sites that have grown considerably in SEO visibility YOY are: dfs.co.uk, sofology.co.uk, and cousinsfurniture.co.uk
  • Sites that have stagnated in the last year and have seen little to no online growth are: scs.co.uk, leathersofaworld.com, and lovesofas.co.uk

10 minutes Reading time

1-50 Brands ranked

Updated May 2021

What is the Sofa Market Report?

Put your feet up and get comfy because in this report, we’re going to be diving into the online sofa industry. Inside, you’ll learn everything you need to know about the sofa industry’s marketing tips, tricks, and strategy. If you’re looking to grow organic visibility this year and beyond, get your hands on the free download now.

We’ve covered a range of metrics essential for any online marketing campaign, such as organic visibility, page speed, and keyword opportunities. We’ve also thrown some rarer finds into the mix, such as social media scores, digital brand reach, and an online reputation analysis. All for free!

To get your free copy, fill in the form atop this page and we’ll send it straight to your inbox. However, if you want a sneak peek for what’s to come, continue reading below.

The winners and losers in the online sofa industry

The sofa industry has been seeing a big boost in organic visibility this year, increasing by a total of 22%. From looking at the trends, the demand for sofas has almost doubled since lockdown has begun to ease. This could be a fruitful time for online sofa retailers looking to optimise their SEO.

With the upward trends in the sofa market, many brands have come out as winners in this year’s report. Big brands such as DFS and Sofology have seen considerable gains of 9% and 46% respectively. Cousins Furniture saw monster visibility increases this year, achieving an uplift of over 500%. If you’re looking for pointers, these are the brands to watch.

Of course, where there are winners there must also be losers. Scs, for example, lost -9% in organic visibility year. Leather Sofa World wasn’t too far behind either, losing -11% in visibility. Clearly these brands have spent too long lounging about instead of working on their digital strategy.

Want to see where your brand came in our visibility league table? Get the free report now.

Which are the biggest online sofa brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. dfs.co.uk
  2. scs.co.uk
  3. sofology.co.uk
  4. cousinsfurniture.co.uk
  5. sofa.com
  6. loaf.com
  7. designersofas4u.co.uk
  8. darlingsofchelsea.co.uk
  9. sofasofa.co.uk
  10. leathersofaworld.com

Which online Sofa brands have seen the biggest growth in 2021?

  1. dfs.co.uk (9%)
  2. sofology.co.uk (46%)
  3. cousinsfurniture.co.uk (582%)
  4. designersofas4u.co.uk (123%)
  5. darlingsofchelsea.co.uk (162%)

Which online Sofa brands have seen the biggest losses in 2021?

  1. scs.co.uk (-9%)
  2. leathersofaworld.com (-11%)
  3. lovesofas.co.uk (-38%)
  4. nabru.co.uk (-54%)
  5. onlinesofawholesale.com (-88%)

Which online Sofa brands have the best digital reach?

When it comes to online marketing, making sure your customers remember your brand is crucial for long term engagement. With the number of distribution channels available to brands, staying tip of tongue and top of mind should be a top priority.

Because digital brand reach is important, we include a digital brand league table in our report. This considers social media stats and online brand searches to produce a comprehensive analysis. With this, you can see who’s staying relevant and getting their marketing to work the hardest.

Within our analysis, we found DFS to have the strongest digital brand reach in the online sofa market. They receive 823K branded searches every month and have an owned social score of 319. Not too bad for a sofa retailer. If you’re looking for branding tips, DFS is the brand to watch. Bear in mind, however, they’re a massive company and probably have the budget to produce these large figures.

Although DFS might have the throne for digital reach, they don’t have the best social score. That crown goes to Loaf. Despite being less well-known, they’ve achieved an owned social score of over 700. This is superb for this industry. If you’re brand is looking for social media tips, watch this space.

Want to see where your brand came in our digital brand reach analysis? Get the free report now.

What are the high competition keywords in the online Sofa industry?

If you’re looking to make a dent in the online sofa market, targeting high competition keywords is essential. These are the keywords which have high search volume and high competition. Although they’re difficult to get, having them in your campaign as a goal can be a useful exercise.

In our online sofa market report, we’ve done the heavy lifting for you and analysed all the high competition keywords in the sofa space. Using this report, you can get a quick overview of the keyword landscape and pick and choose the best terms you should be targeting.

For a quick peek, the most competitive keyword in the sofa industry is, unsurprisingly, “sofa”. This broad, short-tail keyword is searched 450K a month and is a keyword that could provide a significant revenue boost to your brand.

Although this is a difficult keyword to land, some brands have already achieved it. DFS and Sofology are sitting pretty right at the top of the first page SERPs for this keyword. Along with many other recognisable brands and stores.

These types of keywords might seem out of reach now if you’re a smaller brand but it’s still important to keep them in your headlights.

If you want to see more high competition keywords, get the report now.

What are the keyword opportunities in the online Sofa industry?

So, if you’re a smaller brand, what keywords should you be targeting now? High competition keywords might be nice to dream about, but they’re unrealistic unless you have an established brand. What other options are available?

The answer is opportunity keywords.

These are the keywords with high search volume and low competition. They are easy pickings for smaller brands with lower authority. They’re more difficult to find but once you have them in your campaign, it is significantly easier to work around the large brands who aren’t targeting these terms.

For a quick peek, here is a trend we noticed when we discovered these keywords inside our sofa report.

Sofa bunk bed combos!

A lot of people are searching for sofa bunk beds at the moment and the market is looking ripe with opportunity. This unique product isn’t being targeted as well as it should be and it’s showing in the data.

Currently, the main term “sofa bunk bed” is being searched over 4K times a month and has a competitive rating below 70/100. For the aspiring sofa retailer, this is an opportunity that can’t be missed.

Want to see more opportunity like this? Get the free sofa market report and get access to these secret search terms.

Which online Sofa brands have the best online reputation?

Online reputation is everything in 2021. You need to be presenting signals of trust for both your audience and Google if you want better conversion rates and better rankings.

After the E-A-T algorithm change, it became more important than ever to be demonstrating strong reviews and social proof to Google. So, we mixed up our reports and started including an online reputation analysis.

This analysis dives into Trust Pilot reviews and compares each sofa brand to see who’s conveying the most trust online. With this, you can identify the top review performers and copy their UX and customer satisfaction strategies.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. scs.co.uk
  2. dfs.co.uk
  3. sofology.co.uk
  4. hslchairs.com
  5. sofasofa.co.uk

Want to see where your brand ended up? Get the report now.

Which online Sofa brands have the fastest page speed?

Page speed is an essential element to any SEO campaign. Without a fast site, your conversions and rankings will suffer.

With Core Web Vitals coming into play in the next few months, focusing on speed optimisations is more important than ever.

To help you understand the sofa page speed landscape better, we’ve performed a complete page speed analysis of the entire industry. With this, you can see who’s serving their content the fastest and copy their same speed strategies.

Here’s what PageSpeed Insights identified as the top 5 fastest Sofa brands:

  1. chesterfields.co.uk
  2. chesterfieldsofas.co.uk
  3. leathersofacompanyuk.com
  4. designersofas4u.co.uk
  5. darlingsofchelsea.co.uk

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

Do I have to Pay for This Sofa Report?

No, this sofa report is complete free. Simply fill in the form at the top of this page and we’ll send over the report straight to your inbox. No strings attached.

I can’t find my sofa brand in the report, where is it?

Can’t find your sofa brand? No need to worry. Get in touch with the team and we’ll send a personalised report to you asap.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

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