Brands Featured

  • Buyagift
    Buyagift
    Find Me A Gift
    Find Me A Gift
    Firebox
    Firebox
    Hawkins Bazaar
    Hawkins Bazaar
    MenKind
    MenKind
    Moonpig
    Moonpig
    Photobox
    Photobox
  • Prezzybox.com
    Prezzybox.com
    Qwerkity
    Qwerkity
    Rex London
    Rex London
    Thortful
    Thortful
    Truffle Shuffle
    Truffle Shuffle
  • gearbest.com
  • notonthehighstreet.com
  • photobox.co.uk
  • moonpig.com
  • funkypigeon.com
  • buyagift.co.uk
  • snapfish.co.uk
  • firebox.com
  • zavvi.com
  • cardfactory.co.uk
  • gettingpersonal.co.uk
  • truffleshuffle.co.uk
  • menkind.co.uk
  • prezzybox.com
  • findmeagift.co.uk
  • waitrosegifts.com
  • hawkin.com
  • iwantoneofthose.com
  • uncommongoods.com
  • dotcomgiftshop.com
  • wickeduncle.co.uk
  • qwerkity.com
  • boysstuff.co.uk
  • thegiftexperience.co.uk
  • thepresentfinder.co.uk
  • posterhaste.com
  • toxicfox.co.uk
  • ijustloveit.co.uk
  • activitysuperstore.com
  • thefowndry.com
  • luckies.co.uk
  • thegreatgiftcompany.co.uk
  • thatgadget.uk
  • geniegadgets.com
  • theengravedgiftscompany.co.uk
  • hampergifts.co.uk
  • personalise.co.uk
  • theenglishbeagle.com
  • paramountzone.com
  • thegiftandgadgetstore.com
  • geekygifts.net
  • threeboysrock.com
  • readytechgo.co.uk
  • fairlytrading.com
  • lostworldgifts.co.uk
  • totally-funky.co.uk
  • a1gifts.co.uk
  • isle-supply.com

Show More Brands

What to expect inside

  • Gift Industry Report front cover
  • Gift Industry Report intro page
  • Gift Industry Report contents page

Latest insights

  • notonthehighstreet.com has the greatest brand reach score in the industry
  • buyagift.co.uk has a high domain authority in comparison to their visibility
  • Sites that have grown considerably in SEO visibility YOY are : personalise.co.uk, activitysuperstore.com and gearbest.com
  • Sites that have lost visibility in the last year are: qwerkity.com & waitrosegifts.com

10 minutes Reading time

20 pages Length

Updated January 2020

2020 online gift market statistics in a nutshell...

We’ve opened up the online gift industry, analysing the ins and outs of what makes it tick. In this report, you’ll get a bird’s eye view of which brands have a well-wrapped SEO strategy, as well as the ones whose rankings have been exchanged for in-store credit.

In this exclusive analysis, we breakdown every important factor that contributes to a successful website, including page speed, keyword opportunities, and visibility to name a few. Additionally, rarer data is also looked into, such as social score and brand reach – statistics which you’ll struggle to find in other reports.

Hundreds of marketers and business owners utilise these reports to further their understanding of the developing market and to get ahead of their competition. The last thing you want is to be left behind whilst other brands steam ahead up the search engine result pages.

Stay ahead of the curve and download our industry report now. Your SEO strategy depends on it.

Who are the winners and losers in the online gift industry?

The online gift industry is looking very positive with the majority of top brands achieving consistent and noticeable growth year on year. Overall, the industry has grown by 7%. When looking at specific brands, there are easily apparent winners and losers. For example, personalise.co.uk has experienced the largest growth, growing 327% YoY. gearbest.com, on the other hand, has lost almost all its visibility, declining 100% YoY.

The sporadic and drastic growth/decline in this market is something to take note of. If you want to take your SEO to another level, mimic the tactics of Personalise and avoid the tactics of Gear Best.

Which are the biggest online gift sellers in 2020?

Here is a quick rundown of the top 10 sites:

  1. notonthehighstreet.com
  2. moonpig.com
  3. prezzybox.com
  4. iwantoneofthose.com
  5. funkypigeon.com
  6. buyagift.co.uk
  7. cardfactory.co.uk
  8. zavvi.com
  9. gettingpersonal.co.uk
  10. firebox.com

Which online gift sellers have seen the biggest growth in 2020?

  1. buyagift.co.uk (55%)
  2. zavvi.com (59%)
  3. firebox.com (48%)
  4. thegiftexperience.co.uk (311%)
  5. iwantoneofthose.com (15%)

Which online gift sellers have seen the biggest losses in 2020?

  1. gearbest.com (-97%)
  2. prezzybox.com (-23%)
  3. gettingpersonal.co.uk (-30%)
  4. notonthehighstreet.com (-9%)
  5. findmeagift.co.uk (-23%)

Keyword opportunity for online gift sellers

There are a lot of competitive terms in this industry, but brands are doing well and ranking for many of them. Sites like Menkind, Not On The Highstreet, and Prezzy Box are all ranking for the most competitive keyword in the industry – ‘gifts for him’. Clearly, these sites are doing something right.

When looking at the second most competitive keyword – ‘fathers day gifts’ – many of the same brands rank again. I Want One Of Those ranks in position 2 just behind Moonpig, followed closely by Prezzy Box, which sits in position 3. Interestingly, despite not being one of the top 5 sites in terms of visibility, Getting Personal also rank for this keyword in position 8.

A similar situation is revealed when looking at other competitive keywords. However, what’s interesting is many of the top brands in this report don’t have first place results or featured snippets for these high competition keywords. This means that, although they are doing well, there is still room for improvement.

As well as high competition, there have also been a lot of opportunity keywords identified in the report. These are keywords which are high in search volume and low in competition. In most cases, many of the brands on this report are missing out on these quick wins.

So, what can brands do to secure these hidden gem keywords?

Structured data mark-up and snippets

Structured data is something many marketers know little about. This is a bit of an issue. Structured data has become a big deal in the world of SEO and if you’re not clued up with how it works and how it’s beneficial, you may get left behind.

Structured data is present on a lot of the top results for many of these secret opportunity keywords. A quick scan on the structured data testing tool indicates that many of the high performing brands are marking up their pages, which is leading to a boost in rankings.

Additionally, as a result of the structured data, many of their SERP listings have rich snippets, such as jump links. This gives their site increased visual real estate on Google, leading to an increased click-through rate as a possible consequence. Along a similar vein, featured snippets also appear on many of these searches, and with structured data, obtaining these ‘position zero’ spots become a possibility.

If you and your brand are to compete against these sites and bag some of these lucrative terms, look to start including structured data on your category pages.

Lists and guides

A lot of the pages ranking high for opportunity keywords present certain products in a list-based format. Many of the opportunity keywords revolve around gift ideas and ‘best’ keywords. As a result, sites which are serving pages that match the searcher’s intent seem to be ranking higher. Some even have featured snippets as a result.

Furthermore, many of the sites ranking for these terms aren’t on our report; many of them are magazines, such as Cosmopolitan. This is a clear indicator that there’s an easy opportunity for the brands in our analysis to recreate a few pages and snatch up these keywords with ease.

Online gift sellers and social networks

Social media is incredibly important in the modern world and if you’re not staying active and engaging with your audience, your brand will struggle to stay relevant. Maintaining a strong social presence is a skill that some brands know, and some brand don’t. In most cases, the best way to improve is by studying the best social players in your specific industry.

In the gift industry, notonthehighstreet.com is smashing it for both owned social score and branch searches. With a brand search of 673K and a social score of 13291, they are a brand to keep an eye on. But what do they’re socials actually look like? A quick glance reveals that they post a lot of product-based content which, surprisingly, does extremely well. Much of their content achieves thousands of likes and shares. One possible cause behind this surge could be a result of novelty.

However, although notonthehighstreet.com is killing it on social, they’re actually not the most searched for online. That award goes to Moonpig. Moonpig has over 1 million brand searches online and is in the top spots for many high-profile keywords. This is probably a result of the offline marketing they’re performing, especially on media such as TV. They spend a lot of money on awareness-based content and receive a lot of top-of-mind interest as a result.

Which online gift sellers have the fastest page speed?

Page speed is incredibly important in this day and age, especially considering Google has officially announced they use page speed as a ranking factor. If your site is loading poorly, your rankings could be suffering.

Additionally, if you have a slow site, there’s a high chance your user experience metrics are suffering also. People are impatient as ever and if you’re not giving them a fast, easy experience, they may bounce off your site and go elsewhere. Not only can slow speed hurt your SEO, but it can also hurt your conversions.

Here’s what page speed insights identified as the top 5 fastest brands:

  1. theengravedgiftscompany.co.uk
  2. moonpig.com
  3. fairlytrading.com
  4. wickeduncle.co.uk
  5. posterhaste.com

Read more about the importance of page speed here.

How much does this report cost?

Nothing – all our reports are free to download. We aim to provide useful insights into industries we would like to work with and believe the data we find should be publicly available, free of charge.

Download the report now.

I can’t find my brand, what do I do?

If you are struggling to find your brand on the report, there’s no need to worry. Get in touch with us asap and we can send you a personalised copy of the data. We can even offer you a free site audit to give you practical tips specific to your site.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

How much does this report cost?

Nothing – all our reports are free to download. We aim to provide useful insights into industries we would like to work with and believe the data we find should be publicly available, free of charge.

How many brands are featured in the report?

This year’s gift report features the top 48 brands in the UK.

I can’t find my brand, what do I do?

If you are struggling to find your brand on the report, there’s no need to worry. Get in touch with us asap and we can send you a personalised copy of the data.

Which are the biggest online gift sellers in 2020?

Here is a quick rundown of the top 10 sites:
<ol>
<li>notonthehighstreet.com</li>
<li>moonpig.com</li>
<li>prezzybox.com</li>
<li>iwantoneofthose.com</li>
<li>funkypigeon.com</li>
<li>buyagift.co.uk</li>
<li>cardfactory.co.uk</li>
<li>zavvi.com</li>
<li>gettingpersonal.co.uk</li>
<li>firebox.com</li>
</ol>

Which online gift sellers have seen the biggest growth in 2020?

<ol>
<li>buyagift.co.uk (55%)</li>
<li>zavvi.com (59%) </li>
<li>firebox.com (48%)</li>
<li>thegiftexperience.co.uk (311%)</li>
<li>iwantoneofthose.com (15%)</li>
</ol>

Which online gift sellers have seen the biggest losses in 2020?

<ol>
<li>gearbest.com (-97%)</li>
<li>prezzybox.com (-23%)</li>
<li>gettingpersonal.co.uk (-30%)</li>
<li>notonthehighstreet.com (-9%)</li>
<li>findmeagift.co.uk (-23%)</li>
</ol>

Who are the winners and losers in the online gift industry?


The online gift industry is looking very positive with the majority of top brands achieving consistent and noticeable growth year on year. Overall, the industry has grown by 7%. When looking at specific brands, there are easily apparent winners and losers. For example, personalise.co.uk has experienced the largest growth, growing 327% YoY. Quirkity.com, on the other hand, has lost almost all its visibility, declining 100% YoY.

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