10 minutes Reading time
1-50 Brands ranked
Updated January 2021
It’s that time in the new year where we take a peek through the wrapping paper to see how the online gift market is performing with their digital marketing.
This comprehensive report contains everything you need to know about the gift industry. It looks into all the basics, including page speed, visibility on the SERPs, and keyword opportunities. You’ll also get to see more exclusive metrics, including digital reach and online brand reputation.
If improving your website’s performance and making more cash is at the forefront of your mind this year, download this report now. Go to the top of this page and fill in your information to get a copy.
Want to see what’s inside? Keep reading below.
The gift market, in general, has seen better days than this. Total market visibility is down by -7%. If you’ve experienced a drop in profits when comparing against the previous year, this might be why.
However, even though the market has dropped by -7%, it’s not all doom and gloom for every gift brand. Take Getting Personal, for example. They’ve managed to explode in online visibility, achieving a 43% increase in organic visibility. Menkind experienced a similar boost. As you can see, some brands are absolutely soaring.
There are, of course, other brands which haven’t done so well YoY. Take Find Me a Gift, who experienced a sharp drop of -43% in organic visibility. Ouch.
The report offers a comprehensive overview of all the brands in the gift industry and compares them in a performance league table. All the stats above and more can be found in it.
See where your brand is now and download the report asap.
Here is a quick rundown of the top 10 sites:
High competition keywords are very difficult to get. However, if you’re able to land them in your industry, you’ll be able to pull in tons of traffic day-in-day-out.
But first, you have to know what these keywords are so you can target content accordingly.
Our report dives into the keywords in the online gift space that have the highest competition. With this, you can get an overview of what brands you’ll be going head-to-head with.
Our report revealed “gifts for men” to be the most competitive keyword to rank for. It receives 135K searches a month in the UK and has a SERP competitive metric of 90/100! Whoever knew shopping for men’s’ gifts was so difficult!
The brands that are battling for this top spot include Menkind, John Lewis, and Prezzy Box. Surprisingly, Firebox is sitting in position 4 despite experiencing a sharp drop in visibility this year. So well done to them!
Want to see other high competition keywords in the online gift industry? Get the report now.
Finding those sneaky opportunity keywords can be a fruitful exercise. These terms tend to be low in competition and high in search volume. So, if you manage to find one, there’s a chance you could write a post and have it ranking in just a few weeks!
Of course, finding these keywords is the tough part. Luckily, our report contains a lot of these “secret” keywords for you to plug and play into your SEO campaign.
One of the most prevailing findings was related to hampers! This might be a result of the recent holiday season but it’s still an important note to make. Hamper-related keywords receive lower competition rating but still manage to secure those larger search volumes. We’re talking 6K+ a month!
If you want to see the full list of opportunity keywords, we suggest getting your hands on the report now!
One of the more interesting metrics in this report is the digital brand reach rank. This is completely unique to our reports and is incredibly important if you’re looking to get in front of more customers this year and beyond.
The digital reach rank considers both brand mentions (how many people are searching your brand online) and social media. With this, you get a broad, authentic overview of how you’re being searched and seen on the web.
The brand with the best digital reach score is Not On The High Street. This is unsurprising given they’re absolutely massive in the gift space. It’s the perfect place to find novel items for friends and family.
In total, they’re searched for around 823,000 times a month and have a social media following amounting to a total of 2,276,000 across multiple platforms. Clearly, they’re doing something right.
Of course, they’re not the only ones on this report that get a lot of digital reach. And, somewhere on it, your brand has it’s spot.
The question is: what spot does it have on our digital reach score table? Download the report to find out now.
Google has been making leaps and jumps on their platform to make sure they’re showing trusted, reputable sites. So, if you want to make sure you’ve got a shot at getting position 1 on the SERPs, you need to be displaying trusting signals.
One way to do this is through reviews. If you can display shining reviews on your site, it will send positive signals to Google that you’re a site that can be trusted.
Because of this, we wanted to see who has the best reviews in the gift market. The result? A list of every gift brand and a breakdown of their reviews and ratings.
Here are the top 5 brands who are crushing it in terms of online reputation:
In 2021, page speed is essential. With the Core Vitals update on the horizon as well, we could see some serious rank shifts with sites who haven’t optimised their speeds effectively.
We know this topic is serious, so we’ve compared all the brands in the gift space to see who has the best page speed. From this, you can spy on the other side’s page speed strategies and implement them on your own site.
Here’s what PageSpeed Insights identified as the top 5 fastest gift brands:
Read more about the importance of page speed here.
All our reports are free! Feel free to download the report using the form atop this page.
Nothing – all our reports are free to download. We aim to provide useful insights into industries we would like to work with and believe the data we find should be publicly available, free of charge.
This year’s gift report features the top 48 brands in the UK.
If you are struggling to find your brand on the report, there’s no need to worry. Get in touch with us asap and we can send you a personalised copy of the data.
Here is a quick rundown of the top 10 sites:
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The online gift industry is looking very positive with the majority of top brands achieving consistent and noticeable growth year on year. Overall, the industry has grown by 7%. When looking at specific brands, there are easily apparent winners and losers. For example, personalise.co.uk has experienced the largest growth, growing 327% YoY. Quirkity.com, on the other hand, has lost almost all its visibility, declining 100% YoY.