Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
1-50
Brands ranked
Updated January 2023
Who doesn’t love a good gift? We at Salience are big fans of giving someone something lovely – like our industry reports! It’s the gift that keeps on giving too, as not only does it let people in each sector see who’s done what and how, it lets our eCommerce SEO consultants get our teeth into the nitty gritty and form new relationships. We check for those who have taken the world by storm, as well as for the slightly lacklustre options. It’s the thought that counts, after all.
To do this, we take a look through quite the chunk of data and statistics to make a truly in-depth look into market performance. From review scores to visibility, brand reach and even some emerging keyword trends, we bundle it all up into one report so people can see what’s the must-have of the season and what may need a little more work on the wrapping.
Want to see the latest data on the gifts market? Check out the form at the top of the page. Just fill it out and we’ll send you a copy for free! Or, if you’re the kind who likes to know what they’re getting before you open the inbox, then read on for a sneak peek.
Nothing – all our reports are free to download. We aim to provide useful insights into industries we would like to work with and believe the data we find should be publicly available, free of charge.
This year’s gift report features the top 48 brands in the UK.
If you are struggling to find your brand on the report, there’s no need to worry. Get in touch with us asap and we can send you a personalised copy of the data.
Here is a quick rundown of the top 10 sites:
<ol>
<li>notonthehighstreet.com</li>
<li>moonpig.com</li>
<li>prezzybox.com</li>
<li>iwantoneofthose.com</li>
<li>funkypigeon.com</li>
<li>buyagift.co.uk</li>
<li>cardfactory.co.uk</li>
<li>zavvi.com</li>
<li>gettingpersonal.co.uk</li>
<li>firebox.com</li>
</ol>
<ol>
<li>buyagift.co.uk (55%)</li>
<li>zavvi.com (59%) </li>
<li>firebox.com (48%)</li>
<li>thegiftexperience.co.uk (311%)</li>
<li>iwantoneofthose.com (15%)</li>
</ol>
<ol>
<li>gearbest.com (-97%)</li>
<li>prezzybox.com (-23%)</li>
<li>gettingpersonal.co.uk (-30%)</li>
<li>notonthehighstreet.com (-9%)</li>
<li>findmeagift.co.uk (-23%)</li>
</ol>
The online gift industry is looking very positive with the majority of top brands achieving consistent and noticeable growth year on year. Overall, the industry has grown by 7%. When looking at specific brands, there are easily apparent winners and losers. For example, personalise.co.uk has experienced the largest growth, growing 327% YoY. Quirkity.com, on the other hand, has lost almost all its visibility, declining 100% YoY.
