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Last Updated 27th July, 2020
In this iteration of our sector reports, we look into the world of men’s online clothing to see which brands have a tightly buttoned SEO strategy. If you’re a men’s online clothing brand and looking to achieve better results with your online marketing, this report should be your new bible.
Inside, you’ll see a whole range of essential metrics for your industry, including visibility, keyword opportunities, and page speed. Each and every one of your competitors is marked and compared, giving you unprecedented insight into your competitive field. Using this information, the sky is the limit when it comes to SEO potential.
To get your hands on this insider’s report, fill in the form above and clam your free copy now. You could be just a few clicks away from improved organic search performance.
In the past year, the online men’s clothing space has seen a lot of negatives, with the industry size being down by -4% as a whole. Although there are some positives in the top 10, many brands have dropped off, albeit by a small percentage.
Notable improvements have been awarded to brands like End Clothing, who have seen an uplift of 26%. Other significant increases can be seen with BBClothing, which has improved by 21%. If you didn’t know, BBClothing was featured in a recent spotlight on our site. It’s good to see they’re still soaring.
Of course, where there are winners, there will be losers. Large brands like Boohoo Man have seen losses of -19% and Matches Fashion have seen drops of -21%. It seems like these brands have some work to do when it comes to perfecting their SEO.
If you want to see how your brand compared against the competition, get your free copy of the report using the form above.
Here is a quick rundown of the top 10 sites:
High competition keywords are usually hard to land but can be incredibly profitable. Every big industry has these keywords and they’re usually the ones you want to target if you’re looking for significant results from your campaign.
Getting these keywords can take a while, however. They’re not available to those who aren’t willing to put in the work and investment needed to achieve them. However, if you’re reading this, we can presume you fit into the ‘doer’ category opposed to the ‘dabbler’ category.
Because of this, we analyse the top keywords in the industry and see who’s sitting at the top. With this information, you can actively check out what they’re doing and model their success.
The most competitive keyword in the men’s online clothing space is ‘man coat’, which receives over 90K search volume. This term is incredibly competitive with a competition rating of 92/100. So, who’s been good enough to get a spot on the first page? Surprisingly, only one brand in our analysis appears on the SERPs for this keyword – Burton has landed itself in position 10. This is pretty good considering the competition on the first page include ASOS, Debenhams, and Next.
A similar situation appears when typing in other high competition keywords found in our report. A lot of authoritative, general clothing brands take priority on the first page with actual men’s brands nowhere to be seen. Burton and Moss occasionally appear atop search results for these keywords, but the chances are sometimes slim.
What this tells us is there is still opportunity to optimise keywords and categories to better target these terms. If general brands are ranking, there is an opportunity for a men-specific brand to jump in and better align with the intent.
If you want to see more of these competitive keywords and who’s landed places on them, get the free report now.
As well as high competition keywords, there are plenty of opportunity keywords available for smaller brands to use to get around the tougher competition. These are keywords which have high search volume but low competition. They are an excellent way to get more visibility with little effort.
Here’s a few things we noticed when analysing these opportunity keywords in the SERPs:
A number of unique jackets were noticed when looking through the opportunity keywords section in our report. Interestingly, there were no brands in this report targeting them with categories or product pages, despite them having 800K monthly searches.
The brands and pages that appear on the first page are lower quality and should be easy to pass if you know what you’re doing.
Want to see what these keywords are? Download the report now.
Of course, special events require specific clothing. However, we noticed when analysing the men’s online clothing market that many brands were missing out on easy opportunities. Occassionwear was already pointed out in our recent spotlight piece on the women’s online clothing market, and the same logic applies to the men’s – there is a lot of money to be made with these search terms.
If you want the full list of occasion-specific clothing keywords men’s brands could be targeting, get the free report now by filling out the form above.
Social media is incredibly important if you’re looking to grow and audience and expand your digital reach. If you’re not keeping an eye on your competition, you may get left behind, losing out on profits and loyal customers.
It’s for this reason why we include a social media analysis in our report along with a measure of the brand’s mentions. This gives an indication of the impact their social strategy’s having on the wider environment.
The best brand for social media in the men’s online clothing space was difficult to find. Although Jack & Jones had the best social score in the industry with a score of 4938 and 2.7 million followers across multiple platforms, most of their followers were on Facebook and their page had very low engagement.
End Clothing was the next contender and had a much better Instagram then J&J. They had significantly more followers, and their engagement was miles better. Although their social score was a little lower than J&J, they were creating a bigger audience on (arguably) a better social platform for fashion – Instagram.
Regardless of which brand we chose, the vast majority weren’t doing anything special with their social. Most of them just posted product-specific posts and there wasn’t much in the form of content marketing. There is so much opportunity when it comes to fashion advice, collaborations, and guides.
If you want to take a look at how your competition are managing their social accounts, we suggest you grab a copy of our free report today.
Trust is an important factor when it comes to SEO, both in the eyes of the consumer and Google. Both are actively looking for trust signals when they land on your site and if they fail to find them, you may notice a dip in both sales and visibility.
Once way to quickly display trust on a site is through online reviews. If you can successfully demonstrate that other customers have had a pleasant experience with your service or products, new customers will feel at ease. Google also likes seeing these kind of signals as they factor them in when ranking.
Because online reviews are becoming increasingly important, we include an analysis in our report detailing the online reviews of each brand.
Here are the top 5 brands who are crushing it in terms of online reputation:
You shouldn’t be serving your customers a slow-loading site. If your users aren’t satisfied with the speed, they’ll bounce off and go to your competition. Not only do consumers dislike slow speeds – Google does too.
Google announced a while ago that page speed is a factor considered when ranking websites. If your site is loading slow, you could be losing out on visibility.
Page speed is an important element you need to be tracking on your site. Because of this importance, we include a page speed analysis on all the brands in this report. With this, you can identify the speediest sites and mimic their structure. `
Here’s what PageSpeed Insights identified as the top 5 fastest men’s clothing brands:
Read more about the importance of page speed here.
Yes, all our reports are free. We aim to build relationships with brands by providing competitive insights. Feel free to get your free copy using the form at the top of this page.
If you can’t find your brand, there is no need to worry. Get in touch asap and we can send a personalised report straight to your inbox.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.