The UK Lingerie Market Report - FREE industry analysis on the top 50 UK lingerie retailers. Where do you rank?

Brands Featured

  • pourmoi.co.uk
  • bouxavenue.com
  • curvissa.co.uk
  • victoriassecret.com
  • bravissimo.com
  • belle-lingerie.co.uk
  • lingerieoutletstore.co.uk
  • uktights.com
  • calzedonia.com
  • bondara.co.uk
  • monki.com
  • bluebella.com
  • lasenza.com
  • hunkemoller.co.uk
  • sparklingstrawberry.com
  • freyalingerie.com
  • annsummers.com
  • stockingshq.com
  • stockingsdirect.co.uk
  • brastop.com
  • triumph.com
  • agentprovocateur.com
  • camille.co.uk
  • wolfordshop.co.uk
  • bedtimeflirt.com
  • tightstightstights.co.uk
  • playfulpromises.com
  • whatkatiedid.com
  • anita.com
  • barenecessities.com
  • panache-lingerie.com
  • harmonystore.co.uk
  • wonderbra.co.uk
  • simplyhosieryonline.co.uk
  • sloggi.com
  • mayfairstockings.com
  • seriouslysensual.co.uk
  • loungeunderwear.com
  • curvykate.com
  • giostockings.com
  • kissmedeadly.co.uk
  • mystockings.co.uk
  • aubade.co.uk
  • rigbyandpeller.com
  • katysboutique.co.uk
  • thebigbloomerscompany.co.uk
  • etam.co.uk
  • swedishstockings.com

Show More Brands

What to expect inside

  • 2022 Lingerie Retailers sector report front cover
  • 2022 Lingerie Retailers sector report contents page
  • 2022 Lingerie Retailers sector report organic visibility table
  • 2022 Lingerie Retailers sector report winners

Latest insights

  • victoriassecret.com has the highest brand reach score in the industry
  • intimissimi.com has a low visibility in comparison to their domain authority
  • Sites that have grown considerably in SEO visibility YOY are: lingerieoutletstore.co.uk, seriouslysensual.co.uk and bouxavenue.com
  • Sites that have lost visibilty in the last year are: intimissimi.com & sparklingstrawberry.com

10 minutes Reading time

1 - Brands ranked

Updated Feb 2022

What this 2022 Lingerie Salience Index is all about...

The lingerie stores Salience index is a comprehensive report of the UK’s biggest online lingerie stores. We source the best ranking brands across the lingerie market. After sourcing the brands we run data across 10 key search performance metrics from visibility to keyword opportunities and rank them on a scale of 1-50.

We make these reports with CEOs, Marketing Managers & Senior eComms in mind. We hope you can understand your brand’s performance over the last 12 months relative to your closest competition.

If you want exclusive access to this report, simply fill in your information above. However, if you’re looking for a cheeky peek to see what’s inside, keep reading.

Who’s leading the UK Lingerie Stores Space?

Firstly, let’s look at how we gauge who is leading: Greatest share of voice & visibility in search engines.

To do this we use Searchmetrics. They call it visibility score. Read about its details here.

The top 10 brands with the highest score are:

  1. pourmoi.co.uk
  2. bouxavenue.com
  3. curvissa.co.uk
  4. victoriassecret.com
  5. bravissimo.com
  6. lovehoney.co.uk
  7. belle-lingerie.co.uk
  8. lingerieoutletstore.co.uk
  9. uktights.com
  10. calzedonia.com

Congrats to these brands; it takes a lot of effort to get into this position.

Which lingerie brands have seen the biggest growth in 2022?

  1. pourmoi.co.uk (44%)
  2. curvissa.co.uk (53%)
  3. lovehoney.co.uk (69%)
  4. belle-lingerie.co.uk (48%)
  5. calzedonia.com (73%)

Interestingly, these have gained a lot of visibility which has gained them a place in the top 10, new ones we’ve seen climb their way to the top this year is Love Honey, Curvissa, and Calzedonia which has knocked well-known brands out. Which is a testament to how competitive this market is becoming.

Again, congrats are in order. Interested in seeing if you got a visibility boost in 2022? Get the free report now and find your brand.

Which online lingerie brands have seen the biggest losses in 2022?

  1. bouzavenue.com (-12%)
  2. victoriasecret.co.uk (-14%)
  3. bluebella.com (-27%)
  4. sparklingstrawberry.com (-36%)
  5. annsummers.com (-78%)

A surprising fact here is that we are seeing big brands such as Boux Avenue, Victoria’s Secret and Ann Summers lose the most YOY.

Which lingerie brands have the best digital reach?

Making sure your brand is showing up in front of your dream customer is incredibly important. Not only do you want to grab attention, but you want to be remembered. Therefore, learning about how your brand is being viewed online can provide valuable insight into the reach of your message.

In our report, we analysed the digital reach of all the lingerie brands to see how far their brand goes online. We did this by looking into social media metrics and online brand mentions, using this information to compile a league table of all the brands with the best digital reach.

In this report, the brand that came out on top for digital brand reach was Victoria’s Secret. This is to be expected given the size of their brand. In total, they get a total social score of 87,369 however a great social media presence isn’t everything, as they fall in their brand searches with only 33,100 a month.

Shocking difference there, and pretty poor given their marketing resources, but it explains their fall in visibility this year.

Other brands leading in digital brand reach?

  1. calzedonia.com
  2. intimissimi.com
  3. triumph.com
  4. hunkemoller.co.uk
  5. etam.co.uk
  6. loungeunderwear.com
  7. lasenza.com
  8. agentprovocateur.com
  9. barenecessities.com
  10. monki.com

Here we can see that a great balance of social media and online presence can raise your visibility rankings. Want to see where your brand ended up in our digital reach league table? Get the free report now.

Who’s winning strictly in terms of monthly brand searches?

Some staples we all know here. Have a look at the top 5 with the most brand searches:

  1. victoriassecret.com (33,100 a month)
  2. annsummers.com (823,000 a month)
  3. calzedonia.com (27,100 a month)
  4. triumph.com (40,500 a month)
  5. bouxavenue.com (245,000 a month)

High competition and opportunity keywords in the online lingerie industry

In all industries, there are a select few keywords that every marketer and SEO wants to have. These are the short-tail keywords that have high search volume and high competition. Getting these would provide your business with a ton of additional customers, but it can be difficult if you don’t know the keywords or your competition.

For quick reference, the most competitive keyword in the lingerie market is “lingerie” with 165K searches a month and a competitive ranking of 70/100. Following that is “bras” and “sexy underwear”. Getting these keywords under your belt would provide your brand with a flood of customers.

Some brands have already achieved this keyword, such as Pour Moi and Bouxavenue. Nice work. For all you other brands, it could be beneficial to look at these two and see what they’re doing to achieve such a prestigious ranking.

As well as high competition keywords, opportunities keywords are also an important tool in an SEO professional’s toolbox. Opportunity keywords have high search volume but low competition, thus making them heavily sought after.

Because they’re so important for smaller brands trying to make an impact with little resources, we include an opportunity keyword analysis in the report, some include bra size terms and measurements and bra design terms such as “plunge bra” with 6,600 searches and “lace bralette” with 8,100 searches.

If a smaller brand were to get their hands on these, they could whip up a few new pages and be targeting them instantly! For more great high competition and opportunity keywords, get the free report now by using the form above.

Which Lingerie brands are most loved by their customers?

The customer is always right. Retail brands strive for customer satisfaction. Interestingly, this is something even Google picks up on, and is important for both SEO and customer trust. Because of this importance, we include a Trustpilot review of all the lingerie brands online. This way, you can see who’s providing the best service and the techniques they’re using.

These are:

  1. lovehoney.co.uk
  2. annsummers.com
  3. belle-lingerie.co.uk
  4. bondara.co.uk
  5. loungeunderwear.com

Want to see where your brand ended up? Get the report now.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

 

Is this report free?

Yes. This report, along with all our marketing intelligence reports, is completely free.

Is my brand on the list?

We’ve considered the top 48 lingerie retailers for our 2019 report. You can see the full list of brands we’ve considered at the top of this page.
If you’re not on the list, this could mean that you don’t yet have the organic visibility to appear in our top list.

Sometimes, we also exclude multi-category sites (such as M&S in this instance) as their prominence in other categories would give an inaccurate view of their place in the market. If you believe you should be in the report, please get in touch.

Who are the biggest lingerie brands online in the UK this year?

The biggest lingerie brands online in the UK for 2019 are:
<ol>
<li>victoriassecret.com</li>
<li>figleaves.com</li>
<li>annsumers.com</li>
<li>lasenza.com</li>
<li>bravissimo.com</li>
<li>sparklingstrawberry.com</li>
<li>bouxavenue.com</li>
<li>curvissa.co.uk</li>
<li>agentprovocateur.com</li>
<li>uktights.com</li>
</ol>

Which lingerie sites saw the most growth in 2019?

The top five ones to watch for 2019 based on organic visibility growth are:
<ol>
<li>lasenza.com (55%)</li>
<li>lingerieoutletstore.co.uk (835%)</li>
<li>pourmoi.co.uk (new starter)</li>
<li>bravissimo.com (40%)</li>
<li>intimissi.com (120%)</li>
</ol>

Who saw the biggest decline in 2019?

These five brands saw the biggest decline since 2018. The majority of declines were caused by Google’s plethora of algorithm updates over the past 12 months.
<ol>
<li>bouxavenue.com (-59%)</li>
<li>annsummers.com (-21%)</li>
<li>uktights.com (-48%)</li>
<li>yandy.com (-44%)</li>
<li>stockingshq.com (-47%)</li>
</ol>

Challenge Us

We'll exceed your expectations.

What's your goal?

Talk To Us

We love a good chinwag.

01244 564 500