10 minutes Reading time
22 pages Length
Updated February 2020
We’ve peeled back the lingerie industry, analysing a variety of digital marketing metrics to identify who’s flaunting their stuff and who may have bought the wrong size when it comes to their online marketing strategy.
In this fast-paced report, you’ll find a comprehensive overview of a range of statistics, including online visibility, page speed and keyword competition. You’ll also get an inside view of where the opportunities lie for your brand, as well as social media and brand awareness data – information which is hard to find in other, similar reports.
With the Lingerie Retailers Market Report, we’re giving brands in the online lingerie industry a clear understanding of how their digital marketing efforts measure up to their main competition; a snapshot of the lingerie market’s digital performance for the year, considering visibility (current standings, movements, and events that may have contributed), and, perhaps most importantly, we discover industry trends and opportunities for digital growth.
If you’re a lingerie brand looking to improve your digital footprint and SEO strategy, or if you’re interested in getting a behind the scenes glance at your competition, this report is your answer. You’ll be able to get exclusive information not on the market that will give you the tools you need to become number one.
Download the report now and discover where you sit in the market and what you can do to improve your online marketing.
Although slight, there’s been some growth this year – the lingerie market has increased in visibility by 3% and some brands have improved as much as 151%, so congrats them!
Interestingly, when you look closer into the data, larger lingerie brands have been the ones to see a deficit. Brands like Ann Summers and Victoria Secret have seen large declines this year. Alternatively, lesser-known brands have been on the rise.
Curious to see why the market is shifting in this manner and how you use this information to generate a fool proof SEO strategy? Download the report now.
Here is a quick rundown of the top 10 sites:
The lingerie industry is well accustomed to competition, especially on the SERPs. The environment is littered with high competition terms that make it a nightmare for easy rankings. Nonetheless, many brands have been making some headway and achieving top positions on some of these lucrative terms.
For the most competitive keyword in the industry – lingerie – the SERPs are littered with massive general sites like ASOS and Pretty Little Thing. However, some of the brands have made it to the top spot, such as Boux Avenue which is sitting pretty in position 2. Fig Leaves also take a spot on the first page but are being pushed down a few spots by the fierce competition.
The second most competitive keyword – bra – presents a similar story. Larger general brands are swamping the SERPs and are leaving little room for the smaller more specialist brands. However, again, despite the state of the SERPs, brands like Boux Avenue still manage to push past the noise, landing themselves a position 2 spot. Fig Leaves once again takes another spot but this time at number 3. A new contender enters the scene as well: Lingerie Outlet Store has a first page spot, so congratulations to them!
When it comes to other competitive terms on our report for the lingerie industry, it’s apparent that Google is favouring the authority of the larger general brands, opposed to the specificity of the smaller lingerie brands. Fortunately, our report also dives into opportunity keywords which give you a fighting chance.
With some of the opportunity keywords in our analysis, tool and calculators were presented when searching for the terms. Tools are a fantastic way to not only engage with your audience but are also effective for creating links on autopilot.
Clothing calculators are a helpful resource that customers use extensively, even in the lingerie world. If you’re looking to improve your SEO and content marketing this year, identify when tools can be produced and look to include them on your website.
One method brands can use to quickly boost their visibility is through the identification of untapped categories which both smaller and larger brands are failing to target. These are categories which have a large amount of search volume but not a lot of competition. Additionally, they revolve around search terms which your competition isn’t ranking for, allowing you to meander around them with little friction.
Interested in seeing what categories you could be missing out on? Download the report now to reveal these quick wins.
Social media is incredibly important in the modern world. If you don’t have a strong social presence, there’s a higher chance of you fading into the background, getting lost in the noise of louder brands that are drawing attention on the various platforms available.
With a strong social media presence, brands can effectively generate more business, engage with customers and manage their reputation more efficiently. It’s because of these benefits we include social media analysis in our reports. Additionally, we also measure brand searches to see who’s top of the mind in the industry.
The top online lingerie retailer for both social media presence and brand search score is Victoria Secret (VS), which has a social score of 150,000 and a brand search score of 450,000. VS has one of the largest social media presences we’ve seen, generating millions of followers across all their social platforms. Looking at their socials, they post a lot of smiling female models in their products as well as videos and other engaging content. Their content gets as much as 150K likes, which is a monstrous amount when compared to other industries we’ve researched. If you’re looking to take your socials to the next level, this brand is one to watch.
Despite having amazing socials, Victoria Secret is not the most searched for online – Ann Summers is, so keep up the solid work! They receive 823K searches a month which almost double that of Victoria Secret. However, Ann Summers is a large Highstreet brand, so it’s not surprising to see them being highly searched fir online.
Interested in seeing where your brand sits in comparison to the competition for social presence? Download the report now.
When it comes to shopping online, people don’t like to wait around. This is why it’s important that you keep your website speed in tip top shape. If you have a slow loading website, you’ll experience a higher bounce rate, less conversions and more frustrated customers. It’s important any speed issues are sorted immediately.
Additionally, your rankings will suffer if you’re page speed is slacking. It’s considered in the Google ranking algorithm. Therefore, if you want to achieve better ranks with your website, make sure it’s fast.
Here’s what PageSpeed Insights identified as the top 5 fastest lingerie brands:
Read more about the importance of page speed.
Yes, this like all of our our Fashion and Retail reports are free. We research and provide analysis on industries we’re interested in working with and don’t believe any of the data that we find should be hidden behind a paywall
Don’t worry if you can’t find your brand in our report. Sometimes, certain brands don’t meet our thresholds to be included. If you want a spot in the report, give us a call and we can sort you a personalised report.
If you want know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
Yes. This report, along with all our marketing intelligence reports, is completely free.
We’ve considered the top 48 lingerie retailers for our 2019 report. You can see the full list of brands we’ve considered at the top of this page.
If you’re not on the list, this could mean that you don’t yet have the organic visibility to appear in our top list.
Sometimes, we also exclude multi-category sites (such as M&S in this instance) as their prominence in other categories would give an inaccurate view of their place in the market. If you believe you should be in the report, please get in touch.
The biggest lingerie brands online in the UK for 2019 are:
The top five ones to watch for 2019 based on organic visibility growth are:
<li>pourmoi.co.uk (new starter)</li>
These five brands saw the biggest decline since 2018. The majority of declines were caused by Google’s plethora of algorithm updates over the past 12 months.