Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Brands ranked
Updated Feb 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Every year we release our Salience Index, which is a market report on a specific sector telling you everything you need to know SEO-wise.
Yes. This report, along with all our marketing intelligence reports, is completely free.
We’ve considered the top 48 lingerie retailers for our 2019 report. You can see the full list of brands we’ve considered at the top of this page.
If you’re not on the list, this could mean that you don’t yet have the organic visibility to appear in our top list.
Sometimes, we also exclude multi-category sites (such as M&S in this instance) as their prominence in other categories would give an inaccurate view of their place in the market. If you believe you should be in the report, please get in touch.
The biggest lingerie brands online in the UK for 2019 are:
<ol>
<li>victoriassecret.com</li>
<li>figleaves.com</li>
<li>annsumers.com</li>
<li>lasenza.com</li>
<li>bravissimo.com</li>
<li>sparklingstrawberry.com</li>
<li>bouxavenue.com</li>
<li>curvissa.co.uk</li>
<li>agentprovocateur.com</li>
<li>uktights.com</li>
</ol>
The top five ones to watch for 2019 based on organic visibility growth are:
<ol>
<li>lasenza.com (55%)</li>
<li>lingerieoutletstore.co.uk (835%)</li>
<li>pourmoi.co.uk (new starter)</li>
<li>bravissimo.com (40%)</li>
<li>intimissi.com (120%)</li>
</ol>
These five brands saw the biggest decline since 2018. The majority of declines were caused by Google’s plethora of algorithm updates over the past 12 months.
<ol>
<li>bouxavenue.com (-59%)</li>
<li>annsummers.com (-21%)</li>
<li>uktights.com (-48%)</li>
<li>yandy.com (-44%)</li>
<li>stockingshq.com (-47%)</li>
</ol>
Who are the leaders in the UK Lingerie Market?
Currently, for 2024 the leading Lingerie retailer is bouxavenue.com, closely followed by bravissimo.com, although sometimes it can be easy to get swept up in the numbers, there’s always potential for other competing retailers to come and take a piece of the action.
What are the biggest opportunities in UK Lingerie Marketing?
There’s a huge potential for less conservative Lingerie this year with summer trends bringing in bright and eccentric colours, this also includes the increase in coloured and vintage patterns.
One of the most prevalent trends in 2024 is style over comfort. This has been showcased through many retailers opting to remove underwear from some of their Bra collections. Some of the emerging keywords we have tracked are:
• Bras for small boobs (+173%)
• Micro bikinis (+41%)
• Bras for elderly women (+151%)
This shows an opportunity for emerging markets, if you have products that match these trends, then digital PR could be the way to get your product in front of your target audience.
For more, download our report to see what other keywords are emerging in 2024.
Who has seen the biggest visibility gains?
So far in 2024 bluebella.com has seen the biggest increase in brand visibility with a whopping 204% increase in searches, followed closely by Lounge.com with a huge 100% increase.
Who has lost the most online visibility?
Bouxavenue.com has seen a sizeable decrease in online visibility throughout the beginning of 2024 following alongside are sparklingstrawberry.com and anita.com.
Are you worried you could be falling behind? Our reports give a unique insight into what’s trending for 2024 and what your business could be doing to help increase online visibility.
Who are the market leaders for page speed?
Page speed is an essential factor; a user can be deterred if the page speed is slower than that of a competitor. Currently, the three leading sites for page speed are…
1. sparklingstrawberry.com
2. etam.co.uk
3. belle-lingerie.co.uk
What are the high competition keywords in the lingerie industry?
Contact our team now and we can work with you to create a unique report based solely on your brands and send it directly to you as soon as we can.
If you want any more information about the report itself or are curious about
how we make our bespoke SEO strategies for brands we work with, please
get in touch.
