Brands Featured

  • bouxavenue.com
  • pourmoi.co.uk
  • victoriassecret.com
  • annsummers.com
  • bravissimo.com
  • bravissimo.com
  • figleaves.co.uk
  • curvissa.co.uk
  • uktights.com
  • lingerieoutletstore.co.uk
  • bluebella.com
  • belle-lingerie.co.uk
  • sparklingstrawberry.com
  • stockingshq.com
  • triumph.com
  • freyalingerie.com
  • agentprovocateur.com
  • bedtimeflirt.com
  • tightstightstights.co.uk
  • brastop.com
  • mayfairstockings.com
  • wolfordshop.co.uk
  • stockingsdirect.co.uk
  • katysboutique.co.uk
  • yandy.com
  • wonderbra.co.uk
  • kissmedeadly.co.uk
  • thetightspot.com
  • loungeunderwear.com
  • seriouslysensual.co.uk
  • lascana.co.uk
  • rigbyandpeller.com
  • curvykate.com
  • boobydoo.co.uk
  • aubade.co.uk
  • princessetamtam.co.uk
  • touchable.co.uk
  • essili.com
  • bordelle.co.uk
  • divascloset.co.uk
  • thebigtightscompany.co.uk
  • brasandhoney.com
  • dreamgirlintl.com
  • miodestino.com
  • sensalle.com
  • ilovelola.com
  • lepel.co.uk
  • ellabellagrey.co.uk

Show More Brands

What to expect inside

  • 2021 Lingerie Retailers sector report front cover
  • 2021 Lingerie Retailers sector report contents page
  • 2021 Lingerie Retailers sector report organic visibility table
  • 2021 Lingerie Retailers sector report winners

Latest insights

  • victoriassecret.com has the highest brand reach score in the industry
  • intimissimi.com has a low visibility in comparison to their domain authority
  • Sites that have grown considerably in SEO visibility YOY are: lingerieoutletstore.co.uk, seriouslysensual.co.uk and bouxavenue.com
  • Sites that have lost visibilty in the last year are: intimissimi.com & sparklingstrawberry.com

10 minutes Reading time

1 - Brands ranked

Updated March 2021

What this Lingerie Report is all about...

We’ve taken a glance at the lingerie industry this week, exposing all there is to know about how the industry handles online marketing and SEO.

Inside this free lingerie market report, you’ll discover exactly what makes this market tick. We analyse everything from visibility to keyword opportunities. With all this information, your brand will be the one wearing the pants in the online space this year and beyond.

If you want exclusive access to this report, simply fill in your information above. However, if you’re looking for a cheeky peek to see what’s inside, keep reading.

The winners and losers in the online Lingerie industry

Our report looks at the industry as a whole, not only for who has done best but also whether the industry as a whole has shifted in visibility. Over the course of the year, the lingerie market has improved by 2% in organic visibility. Not a big jump but positive growth nonetheless.

Brands that rode this wave included some big names, such as Ann Summers and Pour Moi. These brands flew in 2020. For example, Pour Moi received a visibility boost of over 100%! Not too shabby.

Of course, while some brands got a boost, others didn’t. Fig Leaves, for example, lost -43% in visibility over the course of last year. Not good at all.

Want to see if you got a visibility boost in 2020? Get the free report now and find your brand.

Which are the biggest online lingerie brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. bouxavenue.com
  2. pourmoi.co.uk
  3. victoriassecret.com
  4. annsummers.com
  5. bravissimo.com
  6. figleaves.com
  7. curvissa.co.uk
  8. uktights.com
  9. lingerieoutletstore.co.uk
  10. bluebella.com

Which lingerie brands have seen the biggest growth in 2021?

  1. pourmoi.co.uk (141%)
  2. annsummers.com (20%)
  3. curvissa.co.uk (64%)
  4. belle-lingerie.co.uk (188%)
  5. intimissimi.com (1065%)

Which online lingerie brands have seen the biggest losses in 2021?

  1. figleaves.com (-43%)
  2. lasenza.com (-26%)
  3. agentprovocateur.com (-66%)
  4. yandy.com (64%)
  5. seriouslysensual.co.uk (-92%)

Which brands have the best digital reach?

Making sure your brand is showing up in front of your dream customer is incredibly important. Not only do you want to grab attention, but you want to be remembered. Therefore, learning about how your brand is being viewed online can provide valuable insight into the reach of your message.

In our report, we analysed the digital reach of all the lingerie brands to see how far their brand goes online. We did this by looking into social media metrics and online brand mentions, using this information to compile a league table of all the brands with the best digital reach.

This enables you to quickly see who’s working the hardest to get their brand and message heard, and how you can do the same.

In this report, the brand that came out on top for digital brand reach was Ann Summers. This is to be expected given the size of their brand. In total, Ann Summers receives 1 million searches a month, which is monstrous compared to most other brands. However, where they fall down slightly is in their socials. Ann Summers only got a social score of 453. Pretty poor given their marketing resources.

Want to see where your brand ended up in our digital reach league table? Get the free report now.

What are the high competition keywords in the online lingerie industry?

In all industries, there are a select few keywords that every marketer and SEO wants to have. These are the short-tail keywords that have high search volume and high competition. It’s safe to say that getting them would provide your business with a ton of additional customers.

Of course, if you don’t know these keywords, it can be difficult navigating the SERP environment. With the right keywords, you can target them more efficiently and position content in a supporting manner.

For this reason, we have performed a high competition keyword analysis on the lingerie market. This way, you’ll have instant access to the best keywords in the industry and can target them accordingly.

For quick reference, the most competitive keyword in the lingerie market is “stocking”. This keyword receives 74K searches a month and has a competitive rating of 90/100. Getting this keyword under your belt would provide your brand with a flood of customers.

Some brands have already achieved this keyword, such as Pour Moi and Bouxavenue. Nice work. For all you other brands, it could be beneficial to look at these two and see what they’re doing to achieve such a prestigious ranking.

For more high competition keywords, get a copy of our free report now.

What are the keyword opportunities in the online Lingerie industry?

As well as high competition keywords, opportunities keywords are also an important tool in an SEO professional’s toolbox. Opportunity keywords have high search volume but low competition, thus making them heavily sought after.

Because they’re so important for smaller brands trying to make an impact with little resources, we include an opportunity keyword analysis in the report. This way, you’ll be able to get ahead of the competition by using sneaky search terms that no one else is targeting.

In our lingerie report, we noticed a number of trends in the opportunity data. Here are a few below.

Bra-tastic

One trend that was pulled from the data is that there are a ton of opportunities in the bra department. Specific cup sizes and unique bra designs all have opportunity keywords associated with them.

If a smaller brand were to get their hands on these, they could whip up a few new pages and be targeting them instantly!

If you want to see these keywords and plug them into your campaign, get the free report now by using the form above.

Which Lingerie brands have the best online reputation?

With E-A-T becoming more and more prevalent as time goes on in the SEO world, it’s more important than ever to be focusing on trust.

One way to present trust on your website is through reviews. Customers and Google use these to gauge whether or not your site is one to be trusted.

Because of this importance, we include a Trust Pilot review of all the lingerie brands online. This way, you can see who’s providing the best service and the techniques they’re using.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. annsummers.com
  2. belle-lingerie.co.uk
  3. brastop.com
  4. lingerieoutletstore.co.uk
  5. loungeunderwear.com

Want to see where your brand ended up? Get the report now.

Which online Lingerie brands have the fastest page speed?

Page speed is crucial and we shouldn’t have to bang on about how important it is. If you’re not providing a fast experience for your customers, you’re going to lose out. There’s no way around it.

Because it’s important, we’ve included a page speed analysis of all the lingerie brands and put them into a speed league table. With this, you can see who’s the fastest and learn from their optimisations.

Here’s what PageSpeed Insights identified as the top 5 fastest Lingerie brands:

  1. essili.com
  2. lascana.co.uk
  3. triumph.com
  4. yandy.com
  5. stockingsdirect.co.uk

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

Is this lingerie report free?

Yes, it is! We provide free market research to form relationships with markets we want to work in. Simply download your free copy using the form atop this page.

Where is my lingerie brand?

If you can’t see your brand in the report, get in touch asap and we’ll sort you out a personalised copy and send it straight to your inbox.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

 

Is this report free?

Yes. This report, along with all our marketing intelligence reports, is completely free.

Is my brand on the list?

We’ve considered the top 48 lingerie retailers for our 2019 report. You can see the full list of brands we’ve considered at the top of this page.
If you’re not on the list, this could mean that you don’t yet have the organic visibility to appear in our top list.

Sometimes, we also exclude multi-category sites (such as M&S in this instance) as their prominence in other categories would give an inaccurate view of their place in the market. If you believe you should be in the report, please get in touch.

Who are the biggest lingerie brands online in the UK this year?

The biggest lingerie brands online in the UK for 2019 are:
<ol>
<li>victoriassecret.com</li>
<li>figleaves.com</li>
<li>annsumers.com</li>
<li>lasenza.com</li>
<li>bravissimo.com</li>
<li>sparklingstrawberry.com</li>
<li>bouxavenue.com</li>
<li>curvissa.co.uk</li>
<li>agentprovocateur.com</li>
<li>uktights.com</li>
</ol>

Which lingerie sites saw the most growth in 2019?

The top five ones to watch for 2019 based on organic visibility growth are:
<ol>
<li>lasenza.com (55%)</li>
<li>lingerieoutletstore.co.uk (835%)</li>
<li>pourmoi.co.uk (new starter)</li>
<li>bravissimo.com (40%)</li>
<li>intimissi.com (120%)</li>
</ol>

Who saw the biggest decline in 2019?

These five brands saw the biggest decline since 2018. The majority of declines were caused by Google’s plethora of algorithm updates over the past 12 months.
<ol>
<li>bouxavenue.com (-59%)</li>
<li>annsummers.com (-21%)</li>
<li>uktights.com (-48%)</li>
<li>yandy.com (-44%)</li>
<li>stockingshq.com (-47%)</li>
</ol>

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