Seasonal Trends 
Visibility Vs Authority 
Link Acquisition 
Content Performance 
10 minutes Reading time
1-50 Brands ranked
Report Updated June 2021
Join us as we chew over some of the biggest findings in the online pet shop and supplies market. In this report, we explore the brands taking the industry by the scruff of its neck as well those whose bark is bigger than their bite. Expect insight into the strategies behind big fish like Pets At Home and Zooplus, alongside analysis of those who may just be about to hit the big-time.
In our report for the online pet supplies industry, you can expect analysis on the metrics you care most about. SEO, visibility, keyword opportunities, and page speed are all considered, not forgetting social scores, brand mentions and online reputation.
These pet supplies data are organised into league tables making it super easy to work out where you sit amongst the pack. More importantly, these findings will help you identify how to go from the runt of the litter to the top dog.
Ready to up your search game and take advantage of a growing sector? Jump in now, identify your missteps and capitalise on the changed landscape of 2020 search.
The pet supplies market has seen good results in the past few months with the market increasing by a total of 12%. Not bad at all. However, although the entire market has increased, that doesn’t mean every brand within has seen positive results.
For the winners this year, we saw big and small brands achieving good gains. Pets at Home, for example, achieved decent gains of 5%, and The Spruce Pets saw a massive increase of over 100%! Small brands also did well this year, with Lords and Labradors seeing an uplift of 506% in organic visibility. These are the brands to keep an eye on.
However, where there are winners, there must also be losers. Zoo Plus has seen better years, losing -35%, and Viovet isn’t far behind with a loss of -22%. These brands have some work to do.
Want to see where you brand ended up in our visibility league table? Get the free report now.
Here is a quick rundown of the top 10 sites:
Digital brand reach is essential if you want to reach your audience in a variety of ways. Search isn’t the only avenue to get in front of your customers. These days, social media and branding are important components you need to be working on, and with this report, it just got that little bit easier.
Inside, we’ve performed a digital brand reach analysis. This compares you against the competition to see who’s reaching and engaging with their audience the best. This analysis looks at social media scores and online brand mentions to derive an overall rank.
For quick reference, the best brand for digital brand reach in the pet supply industry is Pets at Home. This massive brand receives 1.5million searches every month and has an owned social score of 1256, which is considerably good for such a big brand. Admittedly, Pets at Home is a monstrous brand many have heard of, but there could still be good learnings to take from it.
Other brands that do well in digital brand reach include Zoo Plus and Chewy. These are brands you need to keep your eye on.
Want to see where you and your brand ended up on the digital brand reach league table? Get the free report now.
It’ll come as no surprise that the pet supplies industry is awash with opportunity keywords. Our beloved furry friends are often given better treatment than we grant ourselves, so high-volume keywords are expected. But with high volumes comes plenty of competition – some of it more difficult than the rest.
High competition keywords – those with high intent and plenty of search volume – are the ones you should be chasing. If you’re already succeeding, hold onto them like a dog with its bone. Our in-depth report looks at these keywords in detail. Expect easy-to-read league tables, identifying the biggest and best keywords in the industry. Get this for free by filling in the form above.
For quick reference, the most competitive term in the pet supply industry is “pet store”. This local keyword receives 27,000 searches every month and has a competitive rating of 63/100. It’s safe to say getting this keyword would be both a profitable but difficult endeavour.
Some brands have already landed spots on the first page for this keyword. These include the likes of Pet at Home, Zoo Plus, and Fetch. Nice work!
Want to see more competitive keywords just like this? Get the report now.
Maybe of slightly more interest than the high competition keywords are those which are an easier opportunity. In our report, we present you with a list of high-volume keywords that can be quickly implemented into your campaign for quick results.
Opportunity keywords allow small brands to work-around the competition and still obtain traffic from lesser-known terms. Here are a few trends we noticed when looking at our list.
One trend that appeared in the keyword list was food-related keywords. Keywords relating to gourmet and hypoallergic foods are underserved in this market. If a small brand were to capitalise on this with a well-optimised category, they could see good ranks in no time at all.
Want to see more keyword opportunity just like the above? Get the free report now.
Reputation has always been important. But it’s even more important now search engines have adapted their algorithms to reward those seen as trustworthy. One of the best ways to prove this is through online reviews.
It’s absolutely key that you get your customers to shout about what you’re doing well. To hammer this point, we show which brands are doing just that and which are losing out.
Here are the top 5 brands who are crushing it in terms of online reputation:
Want to see where your brand ended up? Get the report now.
Page speed is key both for driving revenue and ranking well. Search engines have always shouted about the importance of page speed.
What’s more, users now expect a fast and clean site. Engagement metrics are impacted by even the slightest drop in speed. If your site doesn’t hit the required standards, expect your customers to go elsewhere.
As always, expect a league table showing where your brand your competitors sit in relation to the rest.
Here’s what PageSpeed Insights identified as the top 5 fastest Pet supplies brands:
Interested to see where you came? Get the free report now.
Read more about the importance of page speed here.
All our reports are free! Simply use the form above and download your copy now. We aim to build relationships through providing competitor insights.
If you can’t find your brand, get in touch asap and we can send you a personalised report featuring your brand. Sometimes, certain brands don’t meet our thresholds to be included. With a quick call, we could have your report created in no time.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
