Read our free 2022 Eyewear & Opticians Market Report. We've ranked the top 50 brands across ten performance metrics. Where do you rank?

Brands Featured

  • specsavers.co.uk
  • glasses.com
  • visionexpress.com
  • glassesdirect.co.uk
  • visiondirect.co.uk
  • aceandtate.com
  • warbyparker.com
  • opticalexpress.co.uk
  • zennioptical.com
  • selectspecs.com
  • misterspex.co.uk
  • lenscrafters.com
  • fashioneyewear.co.uk
  • smartbuyglasses.co.uk
  • framesdirect.com
  • rodenstock.com
  • goggles4u.co.uk
  • eyebuydirect.com
  • pretavoir.co.uk
  • spex4less.com
  • speckyfoureyes.com
  • directsight.co.uk
  • designerglasses.co.uk
  • glasses2you.co.uk
  • eyeconic.com
  • theopticshop.co.uk
  • shopzerouv.com
  • perfectglasses.co.uk
  • fostergrant.co.uk
  • vintandyork.com
  • glasses123.co.uk
  • ozealglasses.co.uk
  • tigerspecs.co.uk
  • designerglassesboutique.co.uk
  • goodlookers.co.uk
  • opticiansdirect.co.uk
  • theglassescompany.co.uk
  • fetcheyewear.com
  • loopies.com
  • onlineopticiansuk.com
  • toniandguy-opticians.com
  • glassesonspec.co.uk
  • reading123.co.uk
  • iwearglasses.co.uk
  • onestopglasses.co.uk
  • readyspex.co.uk
  • specs365.com
  • glassescomplete.co.uk
  • specs-by-post.com
  • glassesstation.co.uk

Show More Brands

What to expect inside

  • 2021 Eyewear Market Report front cover
  • 2021 Eyewear Market Report contents page
  • 2021 Eyewear Market Report visibility page

Latest insights

  • specsavers.co.uk has held the No.1 sport, having the largest organic presence, however taking in a 20% YoY loss.
  • However, visionexpress.com holds it's No.2 ranking (clocking +18% YoY growth!)
  • Other sites that have grown considerably in SEO visibility YOY include: allaboutvision.com (+47%), shadestation.co.uk (46%), and fashioneyewear.co.uk (+107%)
  • glassesdirect.co.uk are for the second year running lead the market in positive user reviews.

10 minutes Reading time

1-50 Brands ranked

Updated June 2022

What this UK Optician & Eyewear brand report is all about...

In this UK Optician & Eyewear brand report, we have delved into the eyewear market, focusing on how the industry’s brands are approaching the online world. In the eyewear sector, there are many keywords with significant monthly search volumes, this means optimising your SEO strategy could encourage SPECtacular results.

This report will examine which brands have seen the highest rises in online visibility and the biggest drops. We will share exactly who has the best online reach, what the current keyword opportunities are, and share the brands who are crushing it in with an excellent online reputation.

We are going to dig into the who’s who of the eyewear industry right now! Let’s find out who has been all-seeing since 2021!

The winners and losers in the online eyewear industry

Since our report last year, the eyewear sector appears to have made some beneficial changes. Many brands gained awareness, and some did exceptionally well! Those who are currently smashing it are Specsavers, Vision Express, and Sunglasses Hut.

Among this year’s winners are All About Vision, who saw a sizable 47% rise in visibility compared to last year. Vision Express also noted some excellent visibility in their online presence, rising 18% from last year. Did they have 2022 vision?!

On the other hand,  Leightons suffered a -42% drop in their visibility and Sunglasses Shop saw an even deeper drop of -59%.

Get the free report now to see where your brand ranks in our brand exposure league table. Simply complete the form at the top of the page, and we’ll give you the report to read at your leisure.

Which are the biggest online eyewear brands in 2022?

Drumroll, please… Here is a rundown of the top 10 eyewear brands sites:

  1. specsavers.co.uk
  2. visionexpress.com
  3. sunglasshut.com
  4. allaboutvision.com
  5. ray-ban.com
  6. shadestation.co.uk
  7. visiondirect.co.uk
  8. fashioneyewear.co.uk
  9. glassesdirect.co.uk
  10. smartbuyglasses.co.uk

Which online eyewear brands have seen the biggest growth in 2022?

The following brands saw growth that has helped them rise to the leader board. These brands must have been on top of their yearly SEO check-ups. Go team!

Top 5 Eyewear brands who saw the biggest online growth:

  1. onlineopticiansuk.com (374%)
  2. smartbuyglasses.co.uk (126%)
  3. fashioneyewear.co.uk (107%)
  4. allaboutvision.com (47%)
  5. shadestation.co.uk (46%)

Which online eyewear brands have seen the biggest losses in 2022?

Interestingly, even though Specsavers have made it to the top spot as the biggest online eyewear brand of 2022, they suffered a significant loss of 20% online visibility.

Other losses in visibility were felt for Glasses Direct and Sunglasses Shop.

The 5 Eyewear brands who suffered the biggest visibility losses:

  1. specsavers.co.uk (-20%)
  2. glassesdirect.co.uk (-12%)
  3. sunglasses-shop.co.uk (-59%)
  4. aceandtate.com (-42%)
  5. leightons.co.uk (-42%)

If you would like to download the report in full, just fill out the information atop this page and read in your own time.

Which online eyewear brands have the best digital reach?

Increasing your digital brand reach is the way to go if you want your marketing message to be seen by as many people as possible.

Given the importance of digital brand reach, we decided to include a league table in our report so you can see who is getting in front of the most people and making the greatest effect.

Top 5 Eyewear brands who saw the biggest online reach:

  1. specsavers.co.uk
  2. visionexpress.com
  3. ray-ban.com
  4. glassesdirect.co.uk
  5. contactlenses.co.uk

What are the high competition keywords in the online eyewear industry?

High competition keywords are the keywords with the highest search volume. These are the keywords that are targeted by the rest of the industry. Unfortunately, this makes them much harder to rank for. If you are successful in ranking for these keywords, you’re doing a remarkable job!

The eyewear sector’s top 3 highest competition keywords are:

  • blue light glass
  • glasses online
  • prescription glasses

Other high competition keywords include sunglasses for women, polarized sunglasses, and colour contact lenses.

Download the full report at the top of this page for the full list of keywords with the highest competition.

What are the keyword opportunities in the online eyewear industry?

We all like a low hanging fruit, right? Keyword opportunities are just that. They are keywords that show high search volume with low competition. Too good to be true? Not quite. Optimising for these keywords is great if you are a smaller brand looking to gain visibility and authority online.

Top 5 keyword opportunities for Eyewear brands:

  1. round sunglasses
  2. reading glasses for women
  3. cat eye glasses
  4. pink sunglasses
  5. reading glasses for men

Which online eyewear brands have the best online reputation?

Users want to know if they can trust your website. As Google has so much focus on trust, along with experience and authority, it is a significant ranking element, particularly since Google’s E-A-T algorithm upgrade.

It is critical that online eyewear brands maintain a positive reputation, as it has a significant impact on your conversion rate and search engine results.

Obtaining and importantly, keeping, a good online reputation is all down to good business practices. Doing what you do well and receiving positive reviews from online users.

Here are the top 5 eyewear brands who are currently crushing it in terms of online reputation:

  1. glassesdirect.co.uk
  2. visiondirect.co.uk
  3. visionexpress.com
  4. feelgoodcontacts.com
  5. lenstore.co.uk

As we can see, Glasses Direct have received some smashing reviews. They currently have an ‘Excellent’ status of reviews on TrustPilot. According to TrustPilot, Glasses Direct are the “UK’s most-trusted glasses retailer.” Their customers must see clearly now!

Which online eyewear brands have the fastest page speed?

Page speed has a strong relationship with both your user’s experience on-site and your Google rankings. People will bounce off your site if it doesn’t load quickly enough and look elsewhere. As a result, it is your responsibility to ensure that they have a positive experience on-site.

Here are the top 5 eyewear brands with the fastes PageSpeed:

  1. silhouette.com
  2. specsavers.co.uk
  3. lenstore.co.uk
  4. specscart.co.uk
  5. coopervision.co.uk

Read about the importance of page speed.

How much is this eyewear report?

Absolutely nothing! Our eyewear report is free and always will be free for all. Simply fill out the form atop this page and download the full report for the facts.

Where is my eyewear brand?

Unfortunately, not all brands meet our thresholds to be included. If your brand hasn’t been listed, please contact us right away and we’ll send you a personalised report.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, contact us today for a chat.

 

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