Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
1-50
Brands ranked
Updated Nov 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
In this report, we focus on the eyewear market and assess the online performance of various brands in the industry. We analyse several key performance indicators (KPIs), including visibility, page speed, and trending keywords, to determine which brands excel in their SEO strategy and which ones need improvement.
If you’re eager to know how your brand performs compared to your competitors, you can download the full report above. Want to know what kind of insights you can expect to find in the report? Keep reading to discover some of the highlights from our 2023 data.
Who are the top performers in the Eyewear Industry?
Which Eyewear Store has the highest organic visibility in 2023?
These are the top 5 brands seeing the biggest jump in visibility score:
The eyewear industry as a whole has seen a huge 164% increase in visibility. Look to emulate their success by understanding their search engine strategies and working out how you can implement them.
Search engines tend to favour sites with higher authority as they are considered to offer more valuable content and services. The authority is determined by analyzing a website’s popularity, size, age, and link-building. Here are the top 5 eyewear brands with the highest domain authority.
Authority concerns what the rest of the internet thinks about your site whilst visibility is what your site says about itself. If you have good authority but no visibility, you could be sitting on a sleeping giant. The golden formula is to have both high authority and high visibility.
Get in touch to find out how we can help boost both authority and visibility to increase your sales or download our full report for further insight.
Opportunity keywords are the low-hanging fruit opportunities that have high search volume but low competition. These keywords are perfect if you’re a smaller brand and don’t have the authority (yet) to compete in the big league.
In the report, the most searched but least served keywords are “prescription sunglasses” & “women’s glasses”. This indicates that there are major opportunities for SEO strategies, including gendered glasses and specific types of glasses.
Which Eyewear brands have the fastest page speed scores?
If you can’t locate your brand in our report, don’t worry! Simply reach out to us and we’ll create a personalized report that includes your brand. We will also compare it with your main competitor to provide you with helpful insights. Let’s get started!
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
Who are the top performers in the Eyewear Industry?
After the past year, we have seen a dramatic shift in the rankings, as people are relying more on ordering online as well as visiting high street stores. The top 5 Eyewear businesses that have seen the largest growth are:
1. specsavers.co.uk
2. visionexpress.com
3. ray-ban.com
4. sunglasshut.com
5. eoakley.com
Which Eyewear Store has the highest organic visibility in 2023?
Here is a quick rundown of the top 10 to-store brands with the highest visibility scores:
1. specsavers.co.uk
2. visionexpress.com
3. ray-ban.com
4. sunglasshut.com
5. glassesdirect.co.uk
6. oakley.com
7. visiondirect.co.uk
8. smartbuyglasses.co.uk
9. pretavoir.co.uk
10. lenstore.co.uk
Which Eyewear brands have seen a drop in visibility in 2023?
These are the bottom 5 brands seeing their visibility slowly drop:
1. specscart.co.uk
2. onlineopticiansuk.com
3., selectspecs.com
4. bantonframeworks.co.uk
5. lentiamo.co.uk
As these brands have seen the biggest hits to their visibility scores, they may have been hit hard by Google algorithm changes or may require new strategies. These brands will have to reevaluate their techniques and look to learn from their mistakes.
Which Eyewear brands have the best authority?
Search engines tend to favour sites with higher authority as they are considered to offer more valuable content and services. The authority is determined by analysing a website's popularity, size, age, and link-building. Here are the top 5 eyewear brands with the highest domain authority.
1. opticians.asda.com
2. ray-ban.com
3. oakley.com
4. sunglasshut.com
5. lulus.com
Authority concerns what the rest of the internet thinks about your site, whilst visibility is what your site says about itself. If you have good authority but no visibility, you could be sitting on a sleeping giant. The golden formula is to have both high authority and high visibility.
Get in touch to find out how we can help boost both authority and visibility to increase your sales, or download our full report for further insight.
High competition keywords in the Eyewear industry
High competition keywords are those with high search volume but are also targeted by the rest of the industry, therefore, making them hard to rank on Google's results pages. Ranking for these will see your sales grow exponentially.
Keywords such as "blue light", "glasses", and "sunglasses" all have very high search volumes but are equally very competitive. Ranking for these terms is difficult but rewarding. Alternatively, you can also use these words to better map your site by creating category pages that are built around keywords. After all, this is what your customers are looking for. Due to the increased revenue potential, using and targeting high-competition keywords can be a very fruitful task.
For "Sunglasses", a term with over 135,000 monthly searches, Ray Ban, Sunglasses Hut, and Smart Buy Glasses are the top 3 organic search results.
Download the full report to see the full list of high-competition keywords within the Eyewear industry.
Keyword opportunities in the Eyewear Industry
Opportunity keywords are the low-hanging fruit opportunities that have high search volume but low competition. These keywords are perfect if you’re a smaller brand and don’t have the authority (yet) to compete in the big league.
In the report, the most searched but least served keywords are "prescription sunglasses" & “women's glasses”. This indicates that there are major opportunities for SEO strategies, including gendered glasses and specific types of glasses.
Which Eyewear brands have the fastest page speed scores?
Page speed is essential. If you’re not optimising for a fast user experience, both on desktop and mobile, you’re going to fall behind.
To help you understand the landscape in the eyewear industry, we’ve created a page speed league table. This details all the page speed scores of the brands within. With this, you can see who’s delivering a fast experience for their users.
Here’s which top 5 eyewear brands are performing the fastest on desktop:
1. designerglassesboutique.co.uk
2. tigerspecs.co.uk
3. alensa.co.uk
4. specsavers.co.uk
5. quayaustralia.co.uk
Here’s which top 5 eyewear brands are performing the fastest on mobile:
1. optical-center.co.uk
2. tigerspecs.co.uk
3. designerglassesboutique.co.uk
4. polaroideyewear.com
5. coopervision.co.uk
Interested in seeing where your brand came from? Get the free report now. Read more about the importance of page speed here.
Where is my Eyewear Brand?
If you can't locate your brand in our report, don't worry! Simply reach out to us, and we'll create a personalised report that includes your brand. We will also compare it with your main competitors to provide you with helpful insights. Let's get started!
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
