Brands Featured

  • boots.com
  • superdrug.com
  • qvcuk.com
  • feelunique.com
  • lookfantastic.com
  • fragrancedirect.co.uk
  • cultbeauty.co.uk
  • thebodyshop.com
  • maccosmetics.co.uk
  • ghdhair.com
  • lush.com
  • beautybay.com
  • spacenk.com
  • victoriahealth.com
  • salon-services.com
  • allbeauty.com
  • revolutionbeauty.com
  • clinique.co.uk
  • gorgeousshop.com
  • escentual.com
  • covergirl.com
  • mankind.co.uk
  • toofaced.com
  • sallybeauty.com
  • lancome.co.uk
  • loccitane.com
  • lizearle.com
  • nyxcosmetics.com
  • elemis.com
  • elfcosmetics.co.uk
  • beautyflash.co.uk
  • urbandecay.co.uk
  • regissalons.co.uk
  • naturisimo.com
  • fabled.com
  • bobbibrown.co.uk
  • weleda.co.uk
  • opiuk.com
  • spectrumcollections.com
  • blowltd.com
  • beautypie.com
  • lovelula.com
  • directcosmetics.com
  • birchbox.co.uk
  • rimmellondon.com
  • olay.co.uk
  • maxfactor.com
  • revlon.co.uk
  • glossybox.co.uk
  • healthspan.co.uk
  • birchbox.com
  • cosmeticsfairy.co.uk
  • saveonmakeup.co.uk
  • bathandunwind.com
  • contentbeautywellbeing.com
  • bourjois.com
  • thebeautystore.co.uk
  • sallyhansen.com
  • eastendcosmetics.co.uk
  • burtsbees.co.uk
  • heavenskincare.com

Show More Brands

What to expect inside

  • Beauty retailers market performance report front cover
  • Beauty Retailers market performance report index page
  • Beauty Retailers market Visibility YoY Winners

Latest insights

  • thebodyshop.com has the best Brand Reach Score in the industry
  • boots.com has the second highest organic visibility score
  • Sites that have grown considerably in SEO visibility YOY are: boots.com, superdrug.com and allure.com
  • Sites that have stagnated in the last year and have seen little to no online growth are: qvcuk.com & thebodyshop.com

10 minutes Reading time

22 pages Length

Updated January 2021

What is the Beauty Retailers Market Report?

In this report, we explore the online beauty market from all angles, good and bad, successes and failures. We provide you a comprehensive deep dive into what’s working, what’s not, and which brands you need to keep an eye on in 2021.

Inside your free copy of the beauty market report, you’ll discover:

  • Visibility scores
  • Keyword opportunities
  • Site speed stats of your closest competitors
  • Digital reach metrics (rare)
  • Online trend data
  • Online reputation metrics
  • And much more

You can’t afford to miss the information included in our analysis. Give your site a facelift today and get your copy of the free report now.

The winners and losers in the online beauty industry

The beauty market has seen some impressive gains year-on-year (YoY). In total, the beauty market has increased by 23%. This is fantastic see and likely means a lot of sites have profited, despite such turbulent times.

Some of the winners in this industry include Boots (increase of 89%), Superdrug (increase of 21%), and Allure (increase of 29%). It’s impressive to see a large brand like Boots still managing to almost double it’s visibility. Nice work to all!

Despite the positivity, there were some losers in this report as well. These included the likes of QVC UK (decrease of -21%), The Body Shop (decrease of -35%), and Fragrance Direct (decrease of -14%). Hopefully, they can pull their bootstraps up this year and make some gains.

Want to see where your brand landed in our beauty brand league table? Get the free report now.

Which are the biggest online beauty brands in 2021?

Here is a quick rundown of the top 10 sites:

  • boots.com
  • superdrug.com
  • qvcuk.com
  • lookfantastic.com
  • allure.com
  • feelunique.com
  • fragrancedirect.co.uk
  • cultbeauty.co.uk
  • maccosmetics.co.uk
  • beautybay.com

Which online beauty brands have seen the biggest growth in 2021?

  • boots.com (89%)
  • superdrug.com (21%)
  • allure.com (29%)
  • feelunique.com (43%)
  • justmylook.com (68%)

Which online beauty brands have seen the biggest losses in 2021?

  • qvcuk.com (-21%)
  • thebodyshop.com (-35%)
  • fragrancedirect.co.uk (-14%)
  • shein.co.uk (-73%)
  • victoriahealth.com (-70%)

What high competition keywords are available for online beauty brands?

High competition keywords are lucrative if you manage to land them. For the readers among you who are unaware of what we’re talking about, high competition keywords have a lot of search volume and a lot of competition.

Our free report of the beauty market captures many of these high competition keywords, helping you understand your industry better and focus attention where it’s needed.

For the record, our beauty report found the most competitive keyword in the beauty industry to be “makeup bag”. This keyword receives 49500 searches a month and has a competitive rating of 93/100. It’s safe to assume this is a difficult keyword to grab.

However, many brands have managed to get a top spot on the SERPs for this difficult keyword. Brands like Beauty Bay and Superdrug can be seen on the first page. Not bad at all!

Surprisingly, a lot of generic brands appear nearer the top. These include House of Fraser and John Lewis. While the authority of these brands gets them close to the top, there’s every chance a fine-tuned content marketing plan which shows expertise could get a more on-point brand above those generic brands.

For more high competition keywords and analysis, get your free copy of the report now.

What keyword opportunities are available for online beauty brands?

As well as high competition, opportunity keywords lie waiting in the beauty industry for those sneaky enough to find them.

By “opportunity keywords” we mean those that have high search volume and low competition. In the world of SEO, these might be considered low hanging fruit.

Our report dives into the opportunity keywords available for beauty brands and give you all the stats you need to know.

For a quick glimpse of what is on offer, here’s a trend we noticed in the keywords you’re probably not targeting.

Permanence Variations

One of the striking trends we found in the opportunity keywords was the number of searches related to permanent and semi-permanent makeup variation.

These keywords receive thousands of searches a month and are being ranked for by sites who didn’t even make the top 10 on our league table.

If you want quick and easy rankings, get the free report now and discover the opportunities sitting right beneath your nose.

Which online beauty brands have the best digital reach?

With this beauty market analysis, you also get exclusive access to digital reach metrics. Something you’ll struggle to find on any other free report. Most of the time, you’ll have to pay for this analysis. Count yourself lucky you’re getting them for free.

With our digital reach analysis, we take the top beauty brands and compare their social scores and online brand mentions. This helps us create a league table, ranking the brands who are getting shouted about the most online.

In our beauty report, the top brand for social and brand mentions was The Body Shop. They manage to receive 823K brand search a month and have a social score of 22,366. In terms of social following, they have over 12 million followers across multiple platforms. Damn.

Kudos to The Body Shop for leveraging the resources available online and getting your brand name in front of the people who matter.

If you’re curious how you’ve performed in the digital reach league table, our suggestion is this:

Get your hands on the free report and check your position now.

Which online beauty brands have the best online reputation?

With Google focusing more and more on trusted and reputable sites, it’s important to make sure you’re showing off your reviews and expertise in your market.

Google has been making trust-related changes since the first E-A-T algorithm. If you’re not showing reviews or other positive trust signals to your audience, your site will struggle.

In our report, we give you a glimpse at the market landscape in terms of reviews. With this, you can see how your online reputation stacks up against the competition.

Here are the top 5 brands who are crushing it in terms of online reputation:

  • allbeauty.com
  • beautybay.com
  • ghdhair.com
  • fragrancedirect.co.uk
  • lookfantastic.com

Which online beauty brands have the fastest page speed?

We shouldn’t have to tell you page speed is important.

Both Google and your customers expect to be greeted with fast loading times. Failing to do this could be costing you money and visibility. And with Core Web Vitals on the horizon, it’s becoming ever more crucial to have an eye on page load times.

For these reasons, we include a complete page speed analysis of the market for you to mull over.

It compares your page speeds with the competition….

Here’s what PageSpeed Insights identified as the top 5 fastest beauty brands:

  • escentual.com
  • lush.com
  • loccitane.com
  • allbeauty.com
  • spacenk.com

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

How much does this beauty report cost?

Nothing, all our reports are free. We put a lot of time into these reports, so don’t let the free pricing give you the impressive they’re not packed full of useful data. Grab your copy of the beauty report now using the form atop this page.

I can’t find my beauty brand?

If your beauty site isn’t on the report, there’s no need to fret. Grab a phone and get in touch with us now. We’ll whip up a free, custom report featuring your brand, so you know how you did.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

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