Seasonal Trends
Online Visibility
Offsite Presence & Links
Content Performance
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10 minutes
Reading time
1-50
Brands ranked
Updated January 2023
The beauty retailers report takes a look at how beauty and cosmetic brands have performed over the last twelve months. This gives an overall view of the online beauty industry, pointing out where each brand’s strengths and weaknesses lie.
If you’re a beauty retailer looking to improve your online presence, this report is essential. You’ll see how you measure up to your competitors, where you do well, and where improvements need to be made.
We look at data from across the sector and analyse the top websites in the industry. Doing this allows us to produce a ranking for the performers. Looking across eleven key performance metrics, we give a qualitative score to each brand’s achievements. These key metrics include organic visibility, page speed, link authority and more.
Although our report only includes data from the top performers, we do source data from across the industry. So if you can’t find your brand in the report, don’t worry! We’ll have your metrics too, and we can send a personalised report that includes your brand. Simply get in touch and we’ll recreate the report to include your brand.
