Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Used by 5000+ marketing decision-makers every year.
One potent report that clearly maps out leaders in the search marketing male grooming space
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10 minutes
Reading time
100+
Brands ranked
Updated May 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Inside our Salience Index Report, you will discover an array of SEO marketing data around the male grooming market. This is great for businesses in this sector as you can understand all the metrics within the market and where your brand is against your competitors.
Our full male grooming report is free and contains all sorts such as page speed, visibility metrics, and a plethora of keyword and trend opportunities to be used in your marketing campaign. Within this year’s report, we have included brands as well as eCommerce retailers so it gives you a lot more to dig into.
You can have all this information right now, just download our male grooming market report. But if you want a quick peek at all the data, we’ve put together some highlights for you.
The Leaders In The Online Male Grooming Market
This year, the online male grooming market is looking good with a fresh new cut, growing a total of 54% in organic visibility. With that being said, the brands leading the market in our male grooming report are:
1. philips.co.uk
2. gillette.co.uk
3. braun.com
4. wahl.co.uk
5. uk.manscaped.com
6. mankind.co.uk
7. braunshop.co.uk
8. harrys.com
9. lelabofragrances.com
10. uk.bulldogskincare.com
Congratulations to our leaders, we can look to these to see what they are doing right in their marketing campaigns and learn from them.
Male Grooming Market Visibility Wins And Losses
We not only have seen an increase in the overall market, but we have also seen some wins across brands. Our top 5 brands in our male grooming report which have grown the most in visibility are:
1. gillette.co.uk (+106%)
2. philips.co.uk (+27%)
3. braunshop.co.uk (+1141%)
4. uk.bulldogskincare.com (+303%)
5. wahl.co.uk (+59%)
Congratulations to those who have won the most, we can even see most are within the leaders so good work. Gillete has grown the most out of our winners and solidifying their number 2 position in the market. So, look to them to see what they are doing, it’s clearly working.
Where there are wins, there must be losses. Our top 5 brands that have lost the most visibility in our male grooming market report are:
1. cornerstone.co.uk (-19%)
2. uk.dollarshaveclub.com (-45%)
3. executive-shaving.co.uk (-21%)
4. bluebeards-revenge.co.uk (-27%)
5. americancrew.com (-17%)
Ouch, that cut is going to hurt. But, this isn’t the be-all and end-all, you can heal from this. And we can still see some brands sitting in the leaders so it isn’t all bad. Just need to boost your SEO.
Want to see where you came in our visibility league table? Get your hands on the free male grooming report now and discover where you sit compared with others.
Male Grooming Market Social Media Presence
SEO within your marketing campaign is great, but why not go further and utilise social media marketing?
In an online world, digital brand reach is essential. With all the noise online, breaking through and reaching your ideal customers is harder than ever. But with the right marketing strategy, you can really boost your brand name, products, and sales.
Within our male grooming market report, we give you social data among you and your competitors as well as an owned social score. Our top performer on social media is Philips with over 10 million followers combined on several platforms. Followed by Dollar Shave Club with 3.5 million. Both of these are huge brand names, and both dominate Facebook.
If you want to see how you’ve done on digital brand reach or social media, download our free male grooming report for all the information.
Reviews & Brand Reputation In The Male Grooming Market
With Google implementing their E-E-A-T algorithm, trust is more important than ever before. Alongside expertise, experience, and authority. If you want to get those solid rankings, you need to demonstrate you’re a website to trust.
One way to achieve this is through Trust Pilot reviews. If you can accumulate a number of positive reviews, showing them off is a good way to get on Google’s side.
Because of this, we have included a brand reputation league table in the report which details all the reviews of your competitors. With this, you can see who is displaying the most trust and how you can do the same.
Here are the top 5 brands that are crushing it in terms of online reputation:
1. harrys.com
2. executive-shaving.co.uk
3. gillette.co.uk
4. mankind.co.uk
5. braunshop.co.uk
We can even see that although some of these have lost visibility, brand name and reviews keep them up and balance the scales.
If you want to learn more about the male grooming industry and how your brand can dominate the SERPs this year, then download our full male grooming market report for all the information.
Or, If you’d like a personalised report including your brand, feel free to get in touch and we’d be happy to groom your brand based on the same metrics included here. For some insight on your brand, future marketing strategy planning, or even a free SEO audit, contact us today and we’ll point your brand in the right direction.
