Brands Featured

  • boots.com
  • superdrug.com
  • cultbeauty.co.uk
  • philips.co.uk
  • mrporter.com
  • uk.braun.com
  • clinique.co.uk
  • mankind.co.uk
  • greenpeople.co.uk
  • shavers.co.uk
  • gillette.co.uk
  • kiehls.co.uk
  • astonandfincher.co.uk
  • wahl.co.uk
  • bulldogskincare.com
  • biggreensmile.com
  • theenglishshavingcompany.com
  • executive-shaving.co.uk
  • lynxformen.com
  • traditionalshaving.co.uk
  • arran.com
  • beardbrand.com
  • harrys.com
  • aesop.com
  • forhims.co.uk
  • sebastianprofessional.com
  • blackhaircare.co.uk
  • cornerstone.co.uk
  • beardoholic.com
  • edwinjagger.co.uk
  • themodernman.co.uk
  • kentbrushes.com
  • beardedcolonel.co.uk
  • americancrew.com
  • shaving-shack.com
  • thebathhouseshop.co.uk
  • mobros.co.uk
  • dollarshaveclub.com
  • shop-beast.com
  • manscaped.com

Show More Brands

What to expect inside

  • 2021 Male Grooming Report Front Cover
  • 2021 Male Grooming Report Index
  • 2021 Male Grooming Report Visibility Year On Year
  • 2021 Male Grooming Report Front Winners & Losers

Latest insights

  • dollarshaveclub.com is the male grooming retailer leading the way on brand
  • shavers.co.uk is the most organically visible male grooming brand. But ranked No.10 overall.
  • Sites that have grown considerably in SEO visibility YOY are: bulldogskincare.com, theenglishshavingcompany.com and forhims.co.uk
  • Sites that have lost visibility in the last year are: shavers.co.uk & lynxformen.com

10 minutes Reading time

1-50 Brands ranked

Updated May 2021

What we know about the Male Grooming Products Market

We’ve been combing through the online male grooming marketing this week, discovering who’s been keeping their SEO and online marketing strategy neat and tidy in 2021.

Inside this report you’ll discover an array of data, such as page speed scores, visibility metrics, and a plethora of keyword opportunities just waiting to be utilised in a campaign. With this in their arsenal, any male grooming brand could drastically improve their visibility in this year and beyond.

This report is completely free and can be downloaded using the form above. However, if you want to get a quick peek at the data within, continue reading for some highlights.

The winners and losers in the online male grooming industry

The online male grooming space has been making some big moves in the past 12 months, increasing by a total of 33% in organic visibility. Of course, not everyone would have experienced such an uplift, but it’s safe to say this industry has definitely been taking care of their appearance.

Winners this year include the likes of Bull Dog Skincare, who achieved a visibility lift of 44%. Further improves came from The English Shaving Company, witnessing a huge increase of 98% in organic visibility. As you can see, some brands have done pretty well, nice job!

However, where there are winners, there must also be losers. Shavers, for example, lost -25% organic visibility in 2020. Lynx saw losses as well, experiencing a loss of -41%. Even up and coming brands like Manscaped have lost this year despite their social performance, dropping by a massive -96% organically! Clearly, these brands could do with some work.

Want to see where you came in our visibility league table? Get your hands on the free report now and discover whether you were a winner or a loser in 2020.

Which are the biggest online male grooming brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. boots.com
  2. superdrug.com
  3. cultbeauty.co.uk
  4. philips.co.uk
  5. mrporter.com
  6. uk.braun.com
  7. clinique.co.uk
  8. mankind.co.uk
  9. greenpeople.co.uk
  10. shavers.co.uk

Which online Male grooming brands have seen the biggest growth in 2021?

  1. bulldogskincare.com (44%)
  2. theenglishshavingcompany.com (98%)
  3. forhims.co.uk (100%)
  4. edwinjagger.co.uk (89%)
  5. shop-beast.com (706%)

Which online Male grooming brands have seen the biggest losses in 2021?

  1. shavers.co.uk (-25%)
  2. lynxformen.com (-41%)
  3. blackhaircare.co.uk (-16%)
  4. dollarshaveclub.com (-66%)
  5. manscaped.com (-96%)

Which online Male grooming brands have the best digital reach?

Digital brand reach is essential in 2021 and beyond. With all the noise online, breaking through and reaching your ideal customers is harder than ever. However, with the right online strategy and positioning, staying top-of-mind and tip-of-tongue is easier than you think.

To show you how your competitors are handling their brand reach, we include a digital brand reach league table in the male grooming report. With this, you can see how social media and online brand searches work together to ensure consumers know who you are.

For quick reference, the best male grooming brand for digital brand reach is Boots, who receive over 4 million brand searches a month and have an owned social score of 3806. Of course, Boots are a massive, well-established brand so it makes sense they’ll be at the top of this list. However, there are still things to learn from them if you’re looking to take your brand to the next level this year.

If you’re looking for advice on social media, Manscaped is one to watch. They have been all over Instagram and have a very unique positioning. Their SEO is not up to scratch but they’re incredibly when it comes to social media ads. Take a peek at their live ads using the FB Library tool. There is plenty to learn from this brand.

If you want to see how you’ve done one digital brand reach metrics last year, get the free report now.

What are the high competition keywords in the online Male grooming industry?

If you’re looking to make an impact in the SERPs, directing your SEO campaigns towards high competition keywords is the way to go. Although these keywords have stiff competition, they also have high search volume, meaning their profitable terms to have.

In our free male grooming report, we have performed an analysis of all the high competition keywords in the male grooming market. Using this, you can see what keywords you should be aiming for a design a bespoke strategy to achieving them.

For quick reference, the keyword with the highest competition in the male grooming market is “hair trimmer for men”. This keyword receives 14K+ searches every month and has a competitive rating of 92/100. It’s safe to say getting this keyword under your belt would require a lot of resources.

Currently, some brands have already achieved this search term. Brands like Boots and Shavers have first page spots for this term. Not bad at all. If you need tips, they’re the sites to be looking at.

Want to see more high competition keywords? Get the free report now.

What are the keyword opportunities in the online Male grooming industry?

As well as high competition keywords, there are opportunities keywords included in this report. These are the keyword which have low competition but high search volume. If you’re a small brand with little authority, finding these keywords could be a lifesaver. They enable you to achieve good search volume without having to compete against establish brands.

When evaluating the list of low competition keywords, here are a few trends we picked up that could be of value.

Beard Care if Underrated

A lot of the opportunities are surrounding the topic of beard care. From this data, it could suggest it’s not being targeted very well by established brands. If you were to create a well-made category for beard care products, featuring supplementary content and effective internal linking, you might stand a good chance at ranking for this search term.

If you want to see more trends like this, all for free, get the report using the form above.

Which online Male grooming brands have the best online reputation?

With Google implementing their E-A-T algorithm, trust is more important than ever before. If you want to be getting those solid rankings you need to be demonstrating you’re a website to trust.

One way to achieve this is through Trust Pilot reviews. If you can accumulate a number of positive reviews, showing them off is a good way to get on Google’s side.

Because of this, we have included a brand reputation league table in the report which details all the reviews of your competitors. With this, you can see who is displaying the most trust and how you can do the same.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. harrys.com
  2. superdrug.com
  3. executive-shaving.co.uk
  4. shavers.co.uk
  5. themodernman.co.uk

Want to see where your brand ended up? Get the report now.

Which online Male grooming brands have the fastest page speed?

We shouldn’t have to bang on about how important page speed is. If you’re not maintaining a fast loading time and high-quality website experience, you’re going to lose customers and Google.

In our report, we include a page speed analysis of all your competitors, so you can see who is delivering fast speeds. Using this, you can see what other sites are doing to keep their site operating quickly.

Here’s what PageSpeed Insights identified as the top 5 fastest Male grooming brands:

  1. beardbrand.com
  2. cornerstone.co.uk
  3. bulldogskincare.com
  4. beardedcolonel.co.uk
  5. arran.com

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

How much is the male grooming report?

The male grooming report is free, such like all our reports. If you want to get your exclusive free copy, simply fill in the form atop this page and we’ll send it straight to your inbox.

Where is my male grooming brand?

Can’t find your male grooming brand in the report? No need to worry. Get in touch asap and we will compose a personalised report including your brand.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

Challenge Us

We'll exceed your expectations.

What's your goal?

Talk To Us

We love a good chinwag.

01244 564 500