Download our free annual UK Footwear Market Report which looks at the online visibility, digital performance & more! Where do you rank?

Brands Featured

  • sportsdirect.com
  • office.co.uk
  • schuh.co.uk
  • jdsports.co.uk
  • clarks.co.uk
  • ugg.com
  • dunelondon.com
  • deichmann.com
  • shoezone.com
  • footasylum.com
  • footlocker.co.uk
  • size.co.uk
  • kurtgeiger.com
  • charlesclinkard.co.uk
  • pavers.co.uk
  • clarksoutlet.co.uk
  • offcutsshoes.co.uk
  • sportsshoes.com
  • moshulu.co.uk
  • jonesbootmaker.com
  • aldoshoes.co.uk
  • hotter.com
  • soletraderoutlet.co.uk
  • offspring.co.uk
  • russellandbromley.co.uk
  • wynsors.com
  • grenson.com
  • shoeaholics.com
  • mastershoe.co.uk
  • herringshoes.co.uk
  • wellywarehouse.co.uk
  • soletrader.co.uk
  • loake.com
  • irregularchoice.com
  • ego.co.uk
  • birkenstock.com
  • jakeshoes.co.uk
  • rubbersole.co.uk
  • gaborshoes.co.uk
  • vionicshoes.co.uk
  • modainpelle.com
  • rogersonshoes.com
  • salomon.com
  • cosyfeet.com
  • shuperb.co.uk
  • shuropody.com
  • chatham.co.uk
  • thewellyshop.com

Show More Brands

What to expect inside

  • UK Footwear Market Report front cover
  • UK Footwear Market Report contents page
  • UK Footwear Vis YoY Page

Latest insights

  • office.co.uk takes held the No.1 spot, having the largest organic presence.
  • schuh.co.uk, however is follows as a far second with half the organic visibility. With both clarks.co.uk & size.co.uk close in tail.
  • Other sites that have grown considerably in SEO visibility YOY are: size.co.uk (+60%), shoezone.com (27%), and wynsors.com (+46%)!
  • mastershoe.co.uk, for the second year running are blowing everybody out of the water on positive user reviews.

10 minutes Reading time

1-50 Brands ranked

Updated June 2022

What is the Footwear Market Report?

In our Footwear Salience Index, we’ve done more than just digging our toes into the market. In this report you can find everything there is to know about the footwear market, and if you’re looking for better SEO result this year, getting this report is a priority.

We’ve broken down the footwear industry using a number of essential marketing metrics. Visibility, page speed, and keyword opportunities have all been investigated. Harder-to-find metrics, such as social scores, reputation metrics, and digital reach have also been compiled.

This free report has everything you need to know the market trends and how well your company ranks. For all the tricks in the book simply fill in the form at the top of the page. But, for some quick insights, continue reading.

The wins and losses in the online footwear industry

The footwear industry has been polishing up its shoes in the world of SEO. In total, the entire online industry has grown by 3%. Of course, we have seen a mix of massive growths and loses throughout the year.

The online footwear brands with the biggest growth this year are:

  1. size.co.uk (60%)
  2. shoezone.com (27%)
  3. wynsors.com (46%)
  4. aldoshoes.co.uk (98%)
  5. wellywarehouse.co.uk (87%)

Surprising here that we are seeing some big wins and growth in visibility among the smaller brand names, congratulations to you all.

However, some brands were tripping over their own feet. The online footwear brands with the biggest loss this year are:

  1. clarks.co.uk (-7%)
  2. pavers.co.uk (-31%)
  3. gaborshoes.co.uk (-47%)
  4. soletraderoutlet.co.uk (-73%)
  5. grenson.com (-67%)

These brands, even big brands such as Clark’s, have stumbled through the year. However, with a quick polish of their SEO these brands will certainly climb back up.

Want to see where your brand came in our visibility league table? Get the free report now using the form atop this page.

Leaders in brand in the footwear industry

Here is a quick rundown of the top 10 sites:

  1. clarks.co.uk
  2. deichmann.com
  3. footasylum.com
  4. schuh.co.uk
  5. justfab.co.uk
  6. clarksoutlet.co.uk
  7. office.co.uk
  8. size.co.uk
  9. aldoshoes.co.uk
  10. salomon.com

This goes to show the power of brand, because although Clark’s loss visibility over the year they are still top of market for brand name. We can also see some of the winners here as well, that growth surely did add strength to your brand name.

Which online Footwear brands have the best digital reach?

If you want to get the most out of your online marketing campaigns, focusing on digital brand reach is key. This is a measurement of how far your brand goes online. By optimising for this, brands can make sure their messages get in front of the people that matter.

Because this is so important, we have produced a digital brand reach league table inside our footwear report. This takes social media engagement and online brand searches to create a scoreboard which shows which footwear brands are performing the best.

With this unique insight, you can find out who the wide-reaching brands are and copy their strategy.

For a sneak peek, the best brand in terms of digital brand reach is JustFab. This brand has an owned social score of 20277 and houses over 10 million followers, with them dominating Facebook. It’s safe to say they’re doing pretty well.

On social platforms they are posting all kinds of content to highlight their shoes. From styling tips, the best shoes for events and everyday wear, even how to clean and keep your shoes looking new. There’s a lot to learn from their strategy.

Want to see some of the other brands in our digital brand reach league table? Get the free footwear industry report now.

What are the high competition keywords in the online Footwear industry?

If you’re looking to make an impact on the SERPs, aiming for high competition is the way to go. These keywords are the high search volume, high competition term, and they can make you a lot of money.

To help you find these high value terms, we’ve created a high competition keyword table inside this free report. This will show you all the high competition keywords, so you know what to include in your SEO campaign.

For quick reference, the most competitive keyword in the footwear industry is “shoes.” This small, broad keyword receives 173,000 searches a month and has a competitive rating of 82/100. Many of the brands in this free report have landed a top position for this keyword. OfficeNext, and Clarks all have first page spots. These are the brands to be watching.

Other high competition keywords include “mens trainers” and “black boots.” However, with the number of searches available to the top results, these are keywords many brands are gunning for.

Want to see more high competition keywords? Get the free report now.

What are the keyword opportunities in the online Footwear industry?

As well as high competition keywords, there are also opportunity keywords up for grabs hidden in our report. These are the high search volume, low competition keywords which smaller brands could use to get good traction in the SERPs.

In our report, we have found a ton of these quick-win term you could use to get ahead in your SEO strategy. When reviewing the keywords, we found a number of trends you need to be aware of.

These boots were made for walking

One of the main trends spotted in the data was the prevalence of boots-based keywords. Such as boots by colour, thigh high and over the knee boots which all are in trend for fashion. Outside of fashion is boots by function, such as snow and work boots.

Similar to boots and fashion, there is also a range of heel-based opportunity keywords as well that are useful to target.

If a smaller brand were to set up a category for boots or heels, they could see quick and easy rankings, as long as they had the right strategy.

Want to see more opportunity keywords? Get the free report now.

Which online Footwear brands have the best online reputation?

With the implementation of Google’s E-A-T algorithm, making sure you’re displaying trust is more important than ever before.

One way brands have been boosting their trust signals is through online reviews, such as Trust Pilot. With Google keeping an eye out for these, making sure you’re keeping up a positive reputation is essential for maintaining good ranks.

To help you out, we’ve compiled a brand reputation analysis in our report. With this, you can see which brands are performing the best when it comes to reputation and online trust.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. mastershoe.co.uk
  2. pavers.co.uk
  3. shoezone.com
  4. footasylum.com
  5. clarks.co.uk

Want to see where your brand ended up? Get the report now.

Which online Footwear brands have the fastest page speed?

Page speed is essential. If you’re not optimising for a fast user experience, you’re going to fall behind.

To help you understand the landscape in the footwear industry, we’ve created a page speed league table. This details all the page speed scores of the brands within. With this, you can see who’s delivering a fast experience for their users.

Here’s what PageSpeed Insights identified as the top 5 fastest Footwear brands:

  1. deichmann.com
  2. healthyfeetstore.com
  3. moshulu.co.uk
  4. barkershoes.com
  5. soletrader.co.uk

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

If you want to dig your toes in and learn more about the footwear industry, what trends are on the rise, and ways that your brand can dominate the SERPs this year, then download our full market report for all the information.

Or, If you’d like a personalised report including your brand, feel free to get in touch and we’d be happy to stack your brand up based on the same metrics included here. For unrivalled insight and future planning, contact us today and we’ll point your brand in the right direction.

Challenge Us

We'll exceed your expectations.

What's your goal?

Talk To Us

We love a good chinwag.

01244 564 500