Brands Featured

  • sportsdirect.com
  • office.co.uk
  • schuh.co.uk
  • jdsports.co.uk
  • clarks.co.uk
  • ugg.com
  • dunelondon.com
  • deichmann.com
  • shoezone.com
  • footasylum.com
  • footlocker.co.uk
  • size.co.uk
  • kurtgeiger.com
  • charlesclinkard.co.uk
  • pavers.co.uk
  • clarksoutlet.co.uk
  • offcutsshoes.co.uk
  • sportsshoes.com
  • moshulu.co.uk
  • jonesbootmaker.com
  • aldoshoes.co.uk
  • hotter.com
  • soletraderoutlet.co.uk
  • offspring.co.uk
  • russellandbromley.co.uk
  • wynsors.com
  • grenson.com
  • shoeaholics.com
  • mastershoe.co.uk
  • herringshoes.co.uk
  • wellywarehouse.co.uk
  • soletrader.co.uk
  • loake.com
  • irregularchoice.com
  • ego.co.uk
  • birkenstock.com
  • jakeshoes.co.uk
  • rubbersole.co.uk
  • gaborshoes.co.uk
  • vionicshoes.co.uk
  • modainpelle.com
  • rogersonshoes.com
  • salomon.com
  • cosyfeet.com
  • shuperb.co.uk
  • shuropody.com
  • chatham.co.uk
  • thewellyshop.com

Show More Brands

What to expect inside

  • UK Footwear Market Report front cover
  • UK Footwear Market Report contents page
  • UK Footwear Vis YoY Page

Latest insights

  • sportsdirect.com has held the No.1 spot, having the largest organic presence, fostering an astounding +30% YoY growth!
  • office.co.uk, however is follows as a far second with half the organic visibility. With both schuh.co.uk & jdsports.co.uk close in tail, the No.2 position is ripe for the taking.
  • Other sites that have grown considerably in SEO visibility YOY are: clarks.co.uk (+37%), deichmann.com (81%), and moshulu.co.uk (+581%)!
  • mastershoe.co.uk are blowing everybody out of the water on positive user reviews.

10 minutes Reading time

1-50 Brands ranked

Updated July 2021

What is the Footwear Market Report?

This week, we’ve been looking into the online footwear industry, learning everything there is to know about the brands within. We’ve digested all this information and distilled it into an easy-to-read report anyone can understand. If you’re looking for better SEO result this year, getting this report is a priority.

We’ve broken down the footwear industry using a number of essentially marketing metrics. Visibility, page speed, and keyword opportunities have all been investigated. Harder-to-find metrics, such as social scores, reputation metrics, and digital reach have also been compiled. It’s safe to say this a comprehensive report you need in your SEO arsenal.

Want access to this incredible report? It’s all yours for free. Simply fill in the form atop this page and we’ll send it straight to your inbox. Want some quick insights? Continue reading.

The winners and losers in the online footwear industry

The footwear industry has ben strutting up a storm in the world of SEO. In total, the entire online industry has grown by 17%. Despite the pandemic, this industry has still been doing well.

However, some brands have been doing more than well this year. Big brands like Sports Direct and Clarks saw increases of 30% and over. However, Moshulu witnessed the biggest boost, achieving a visibility increase of over 500%. Not bad at all!

Although some brands were smashing it, others were tripping over their own feet. Footlocker, for example, dropped by -40% this year. Kurt Geiger also lost visibility, dropping by -19%. These brands have stumbled their way through 2020.

Want to see where your brand came in our visibility league table? Get the free report now using the form atop this page.

Which are the biggest online footwear brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. sportsdirect.com
  2. office.co.uk
  3. schuh.co.uk
  4. jdsports.co.uk
  5. clarks.co.uk
  6. ugg.com
  7. dunelondon.com
  8. deichmann.com
  9. shoezone.com
  10. footasylum.com

Which online Footwear brands have seen the biggest growth in 2021?

  1. sportsdirect.com (30%)
  2. clarks.co.uk (37%)
  3. deichmann.com (81%)
  4. moshulu.co.uk (581%)
  5. aldoshoes.co.uk (100%)

Which online Footwear brands have seen the biggest losses in 2021?

  1. footlocker.co.uk (-40%)
  2. size.co.uk (-20%)
  3. kurtgeiger.com (-19%)
  4. offcutsshoes.co.uk (-33%)
  5. shoeaholics.com (-34%)

Which online Footwear brands have the best digital reach?

If you want to get the most out of your online marketing campaigns, focusing on digital brand reach is key. This is a measurement of how far your brand goes online. By optimising for this, brands can make sure their messages get in front of the people that matter.

Because this is so important, we have produced a digital brand reach league table inside our footwear report. This takes social media engagement and online brand searches to create a scoreboard which shows which footwear brands are performing the best.

With this unique insight, you can find out who the wide-reaching brands are and copy their strategy.

For a sneak peek, the best brand in terms of digital brand reach is JD Sports. This massive brand has an owned social score of 8673 and receives over 4million branded searches every month on Google. It’s safe to say they’re doing pretty well.

However, JD Sports is a massive brand and well-known. Seeing they’re doing well should come as no surprise. Despite this, there could still be some learnings to take away from their strategy. So, they’re still a brand to pay attention too.

Want to see some of the other brands in our digital brand reach league table? Get the free footwear industry report now.

What are the high competition keywords in the online Footwear industry?

If you’re looking to make an impact on the SERPs, aiming for high competition is the way to go. These keywords are the high search volume, high competition term, and they can make you a lot of money.

To help you find these high value terms, we’ve created a high competition keyword table inside this free report. This will show you all the high competition keywords, so you know what to include in your SEO campaign.

For quick reference, the most competitive keyword in the footwear industry is “shoes”. This small, broad keyword receives 201,000 searches a month and has a competitive rating of 59/100. Surprisingly, this competitive score is considerably lower than other keywords. However, with the number of searches available to the top results, this is a keyword many brands are gunning for.

Many of the brands in this free report have already landed a top position for this keyword. Brands like Office, Schuh, and Clarks all have first page spots. These are the brands to be watching.

Want to see more high competition keywords? Get the free report now.

What are the keyword opportunities in the online Footwear industry?#

As well as high competition keywords, there are also opportunity keywords up for grabs hidden in our report. These are the high search volume, low competition keywords which smaller brands could use to get good traction in the SERPs.

In our report, we have found a ton of these quick-win term you could use to get ahead in your SEO strategy. When reviewing the keywords, we found a number of trends you need to be aware of.

Get comfy in slippers

One of the main trends spotted in the data was the prevalence of slipper-based keywords. Many of the terms were related to slippers and from we’re seeing, this market could be potentially underserved.

If a smaller brand were to set up a category for slippers, they could see quick and easy rankings, as long as they had the right strategy.

Want to see more opportunity keywords? Get the free report now.

Which online Footwear brands have the best online reputation?

With the implementation of Google’s E-A-T algorithm, making sure you’re displaying trust is more important than ever before.

One way brands have been boosting their trust signals is through online reviews, such as Trust Pilot. With Google keeping an eye out for these, making sure you’re keeping up a positive reputation is essential for maintaining good ranks.

To help you out, we’ve compiled a brand reputation analysis in our report. With this, you can see which brands are performing the best when it comes to reputation and online trust.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. mastershoe.co.uk
  2. footasylum.com
  3. sportsdirect.com
  4. shoezone.com
  5. loake.com

Want to see where your brand ended up? Get the report now.

Which online Footwear brands have the fastest page speed?

Page speed is essential in 2021. If you’re not optimising for a fast user experience, you’re going to fall behind.

To help you understand the landscape in the footwear industry, we’ve created a page speed league table. This details all the page speed scores of the brands within. With this, you can see who’s delivering a fast experience for their users.

Here’s what PageSpeed Insights identified as the top 5 fastest Footwear brands:

  1. gaborshoes.co.uk
  2. clarksoutlet.co.uk
  3. irregularchoice.com
  4. moshulu.co.uk
  5. birkenstock.com

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

How much do you charge for this footwear report?

This report is entirely free. It doesn’t cost a penny. We create these reports to build relationships with brands in industries we want to work with. Download your free copy using the form above.

Where is my footwear brand?

If you can’t find your brand, there’s no need to worry. Get in touch asap and we can send you a personalised copy of the data.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today

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