10 minutes Reading time
1-50 Brands Ranked
Report updated September 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
What is the Outdoor Retail Market Report?
It’s that time of the year again when we explore the outdoor retail space, reviewing the online performance from across the industry. We have pulled a range of KPIs such as visibility, page speed, and rising keywords to show which brands have reached the summit with their online marketing and which ones have left their waterproofs at home.
If you’re ready to find out everything you need to know about how your brand measures up against competitors, download the full report above.
Want some insights into what’s included? Keep reading to find out some highlights from our 2023 data.
“I am massively grateful for this report and there aren’t many other useful ones I have found for online flower services.”
Who are the highest climbers in the Outdoor Retail Industry?
There has been a significant shift in consumer behaviour towards online shopping and less foot traffic in physical stores. The top 5 outdoor retail sellers who have seen the largest growth are:
1. gooutdoors.co.uk (+14%)
2. millets.co.uk (+30%)
3. thenorthface.co.uk (+45%)
4. snowleader.co.uk (+92%)
5. jack-wolfskin.com (+9350%)
Who has been on the decline in the Outdoor Retail Industry?
After analysing the trends of the past year, we have noticed significant drops in visibility for several leading outdoor brands. The following are the top five retailers who have experienced a decline:
1. decathlon.co.uk (-2%)
2. cotswoldoutdoor.com (-11%)
3. blacks.co.uk (-7%)
4. snowandrock.com (-18%)
5. regatta.com (-18%)
Which Outdoor Retailers have the highest organic visibility in 2023?
Here is a quick rundown of the top 10 outdoor retailers with the highest visibility scores:
Which Outdoor Retailer brands have seen the biggest YoY visibility growth?
These are the top 5 brands seeing the most significant jump in visibility score:
Overall, there has been a 327% % increase in visibility across the outdoor retailer's industry. With the influence of social media platforms, more people are capturing their outdoor adventures and scenic walking spots, as well as sharing the clothing and equipment they are using through the likes of TikTok and Instagram.
Which Outdoor Retailer brands are the slow visibility steppers in 2023?
These are the bottom 5 brands seeing their visibility slowly drop:
These brands may have been hit hard by Google algorithm changes or may require new strategies. Reevaluating their techniques and looking to learn from their mistakes will see them climb to the top of the visibility mountain.
Which Outdoor Retailers have the best authority?
Authority refers to the stature and reputation of your website. Search engines reward high-authority sites as they're judged to provide more useful and helpful content and services. The authority is calculated by looking into a website's popularity, size, age, and link-building. These are the top 5 outdoor retailer brands with the highest domain authority:
As you'll notice, these aren't the same results for those sprouting with visibility. The difference, in brief, is that authority concerns what the rest of the internet thinks about your site, whilst visibility is what your site says about itself. You could be sitting on a sleeping giant if you have good authority but no visibility. The golden formula is to have both high authority and high visibility.
Get in touch to find out how we can help boost both authority and visibility to increase your sales, or download our full report for further insight.
High competition keywords in the outdoor retail industry
High competition keywords have a high search volume but are difficult to rank on Google's results pages due to industry competition, but ranking for these keywords can result in exponential sales growth. For example, "Sleeping Bags", a term with 60,500 monthly searches, Go Out-doors, Argos, and Millets are the top 3 organic search results.
Keywords such as "sleeping bags", "camping chairs", and "fold chairs" all have very high search volumes but are equally very competitive. Ranking for these terms is difficult but rewarding. Alternatively, you can also use these words to better map your site by creating category pages built around keywords, as this is what your customers are looking for. Due to the increased revenue potential, using and targeting high-competition keywords can be a very fruitful task.
Download the full report to see a full list of high-competition keywords for the outdoor retailers industry.
Keyword opportunities in the Outdoor Retailers Industry
Opportunity keywords are the low-hanging fruit that have high search volume but low competition. These keywords are perfect if you're a smaller brand and don't have the authority (yet) to compete in the big league.
In the report, the most searched but least served keyword is "quickdraws". This indicates that there are major opportunities for local SEO strategies, including seasonal optimisations and any reoccurring trends within the market.
Which Outdoor Retail brands have the fastest page speed scores?
Page speed is essential. If you're not optimising for a fast user experience, both on desktop and mobile, you're going to fall behind.
To help you understand the landscape in the outdoor retailer's industry, we've created a page speed league table. This details all the page speed scores of the brands within. With this, you can see who's delivering a fast experience for their users.
Here are the top 5 outdoor retail brands that are performing the fastest on desktop:
Here are the top 5 outdoor retail brands that are performing the fastest on mobile:
Interested in seeing where you came? Get the free report now. Read more about the importance of page speed here.
Where is my Outdoor Retailers Brand?
Struggling to find your brand in our report? Not to worry. Simply get in touch! We will create a personalized report containing your brand and your competitors, so that you can see where you stack up.
If you want to know anything about the report or are curious about how we can create a be-spoke SEO strategy for your brand, get in touch today.