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20 pages Length
It’s that time in the year where we go adventuring around the outdoor retailer space, exploring the strategy behind some of the online brands within. In this report, you’ll discover which brands have reached the summit with their online marketing, and which ones have left their waterproofs at home.
We dig into this industry in forensic detail, pulling out all the important metrics that make up a fantastic online strategy. Visibility, keyword opportunities, and page speed are all investigated to give you a comprehensive overlook of what’s happening within the outdoor retailer industry.
If you’re an online outdoor brand and want to seriously upgrade your marketing methods and techniques this year, get your hands on this free report using the form above.
The outdoor retailer industry has seen better years than 2020. In total, the market has declined by -2% and the top 10 results aren’t looking too peachy perfect.
Many of the top 10 saw a visibility decrease in 2020 with some brands experiencing a drop of -26%. These include some household brands as well, such as Trespass, Millets, and Mountain Warehouse.
Of course, there are a couple brands in the bunch that have done well and improved in visibility. These brands include Go Outdoors, Regatta, and Absolute Snow. Although the last one is specifically for snow-related sports, these are brands to look into deeper if you’re looking to improve your online strategy this year and beyond.
Want to see the finite details and see where your brand came in our league table? Get the free report now and find out.
Here is a quick rundown of the top 10 sites:
High competition keywords are present in every industry. But what exactly are they? They’re the keywords which you would love to rank for but are incredibly competitive. Huge brands with large authority usually rank for these terms, so getting a top spot can prove difficult.
In our report, we take a peek at some of these terms and analyse which brands sit atop them. With this information, you can see what they’re doing and mimic them to achieve similar results.
The most competitive keyword we found in the outdoor retailer space was ‘tent’. This keyword receives 74K searches a month and is heavily sought-after by many of the brands on this list.
In fact, some of the brands here managed to get a spot on the first page for this impressive keyword. Go Outdoors takes the number one position, which seems apt given their recent visibility boost. Millets and Blacks also take high positions for this term, and as they’re owned by the same company, you begin to realise just how much profit they’re probably making from this term.
Of course, large general brands also have real estate on this term. Brands like Argos and Amazon rank on the first page, but as they’re generic and aren’t topically relevant so to speak, pushing them aside shouldn’t be too difficult.
There are a ton of other high competition keywords in this report for the outdoor retailer industry. Too many to detail here.
If you want access to the full list, download your free copy of the report above.
As well as high competition keywords, there are also opportunity keywords available which smaller brands can use to get ahead of the competition. They tend to have lots of search volume but require little effort if you’re wanting to rank.
We do an analysis of these keywords and find out what sort of content and elements you’ll need to quickly grab a spot at the top. Here’s what we found in the report:
One opportunity we spotted was in regard to resources for people looking to go out camping or exploring. Certain people were searching for checklists and guides on what they should bring with them.
Smaller brands with less authority could start creating these resources and give them away for free in an attempt to build rapport and capture leads. Hardly any large, authoritative brands were spotted on the first page for keywords related to these resources.
This could be an effective way to get ahead in 2020.
Content is always a fantastic way to get around tough competition. One opportunity identified using the data in this report was list-based articles. Specifically, around luxury tents.
However, luxury tents aren’t the only topic you could write a list-based article on. You could create list articles on any of the products you have on your site, using them as a product round-up post to help inform the customer and filter them to the right product.
Want to see more opportunity ideas just like these? Get your hands on the free report now.
Social media is critically important in 2020. If you’re not building an audience, you’re going to fall behind. To help you get into the world of social and smash it, we break down the outdoor retail brands who are doing the best work so you can learn top strategies.
We also look into how their social efforts are rippling out into the world of search via online brand mentions. We combine these with a social score to give you a reliable measurement to how they’re performing online.
Let’s look at who’s performing the best on social in the outdoor retailer market.
According to our research, Patagonia is doing the best on social with a total social score of 8619. In total, they have over 6.6 million followers across various social platforms and get some incredible engagement, especially on Instagram.
When looking at their Instagram, it is clear why they’re doing so well. They post a lot of videos and engaging pictures including faces and real people. Additionally, as they have built a brand around helping the planet and environment, they speak clearly to a specific audience and reap the rewards in the form of likes and shares. They also use IGTV, which is a great way to get organic reach as Instagram are trying to promote it.
If you’re looking for a brand to mimic and learn from socially, Patagonia is one to look at. If you want to see the full list of brands and how they perform on social, get the report now.
With the introduction of E-A-T, displaying trust and a solid reputation is important for SEO. One way to display trust is through online reviews, especially if they’re good.
With online reviews and brand reputation becoming ever more important, we wanted to include a reputation analysis of online outdoor retailer brands using Trust Pilot.
With this, you’ll be able to see who’s serving their customers the best and looking the most authoritative in the eyes of Google.
Here are the top 5 brands who are crushing it in terms of online reputation:
We shouldn’t have to tell you page speed is important. Google has publicly announced it is a key aspect and one websites need to be optimising for.
If your site is running slow, it’s crucial that you speed it up and start satisfying user experience better. To help you do this, we performed a complete page speed analysis of all the brands in the outdoor retail space, so you can see who’s doing the best.
Here’s what PageSpeed Insights identified as the top 5 fastest outdoor retailer brands:
Read more about the importance of page speed here.
This report is free, as are all our reports. We aim to build relationships with markets and the brands within by providing competitive research and insights. Feel free to download the free report now.
When we put these reports together, some brands are excluded based on pre-defined thresholds. If you can’t find your brand, we suggest you get in touch asap. From here, we can sort out a personalised report and get it over to you fast.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.