Seasonal Trends
Visibility Vs Authority
Social Influence
Content Performance
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Brands ranked
Report Updated October 2023
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We’re taking a trip with this sector report, venturing into the realm of the staycation market. The aim? To see who’s performing the best with their online marketing strategy. Inside the report, you’ll discover whose SEO is built on solid foundations and whose needs a major renovation.
We investigate the need-to-know metrics, including visibility, page speed, and keyword opportunity. All of which are crucial for understanding how your brand performs online. We also look into the lesser-known metrics, such as social score and brand reputation. These are metrics you’re going to want to look at.
If you’re a staycation provider and want to make the most of your online presence, get this report. Use the form above and claim your free copy today.
The winners and losers in the online staycation cottage industry
On average, the market has increased visibility by a total of 7% this year. But of course, there will always be winners and losers in any industry report.
Winners include the likes of Hoesons and Holiday Lettings, who’ve increased much as 29% YoY! Not too shabby!
Interestingly, a number of bigger brands saw losses this year, such as vrbo.com and ruralretreats.co.uk. We’re not talking small losses either, in some cases, they were as drastic as -31%!
If you want to know where your brand ended up on our visibility league table, get the free report now!
Which are the biggest online staycation brands in 2023?
Here is a quick rundown of the top 10 sites:
1. historic-uk.com
2. holidaycottages.co.uk
3. hoseasons.co.uk
4. haven.com
5. sykescottages.co.uk
6. parkdeanresorts.co.uk
7. centerparcs.co.uk
8. holidaylettings.co.uk
9. cottages.com
10. vrbo.com
Which online staycation brands have seen the biggest growth in 2023?
1. hoseasons.co.uk (+29%)
2. holidaylettings.co.uk (+21%)
3. forestholidays.co.uk (+36%)
4. breakfreeholidays.co.uk 47%)
5. 2cholidays.co.uk (+98%)
Which online staycation brands have seen the biggest losses in 2023?
1. vrbo.com (-31%)
2. ruralretreats.co.uk (-27%)
3. lastminute-cottages.co.uk (-20%)
4. hottubhideaways.com (-12%)
5. originalcottages.co.uk (-15%)
How are online staycation brands performing on social?
Social media is incredibly important. We shouldn’t have to speak about this much but, if you’re not growing a social following, you’re going to fall behind.
To drive home this importance, we perform a social analysis of all staycation brands in this report. We combine both social scores and monthly brand searches to create an essential metric that you can use to gauge your competitors’ social media performance effectively.
In our report, we discovered Vrbo to be the best in terms of overall social score, having nearly 7m followers across multiple platforms.
If you want to look at socials performance for the staycation industry in full, get the free report using the form at the top of this page.
Which online styaction brands have the best online reputation?
With the introduction of E-A-T, displaying strong trust signals is super important. One way you can do this is by including product reviews on your website.
Of course, you’re going to want to ensure these reviews are good before doing this, so bumping them up and obtaining more 5-star reviews is a must.
Because reviews are so important in the current SEO landscape, we perform a reputation analysis using Trust Pilot reviews of all the staycation cottage brands in this report. This way, you can see who’s doing the best and what strategies they’re using.
Here are the top 5 brands that are crushing it in terms of online reputation:
1. sykescottages.co.uk
2. cottages.com
3. holidaycottages.co.uk
4. hoseasons.co.uk
5. snaptrip.com
Which online staycation cottage brands have the fastest page speed?
Page speed is essential in 2023 and beyond. If you’ve got a slow site, both your conversions and SEO will suffer. So, keeping up with it is a must.
Because page speed is so important, we performed a complete speed analysis of all the brands in this report. Go ahead and see the fastest site in your industry with our report. We’d argue choosing the best performer and looking to mimic their methods is a good strategy for achieving a competitive page speed.
Here’s what PageSpeed Insights identified as the top 5 fastest staycation brands:
1. historic-uk.com
2. sykescottages.co.uk
3. premiercottages.co.uk
4. simplyowners.net
5. pontins.com
Read more about the importance of page speed here.
Do I have to pay for this report?
No, this report is free. Just like all the other reports we produce. These reports help us to build relationships with brands in specific industries. Feel free to download your free copy with the form above.
I can’t find my brand, have you forgotten it?
Not all brands meet our thresholds when we put these reports together. If your brand is missing from this report, get in touch asap and we can include your brand in a personal report.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
