Brands Featured

  • currys.co.uk
  • samsung.com
  • ao.com
  • ebuyer.com
  • appliancesdirect.co.uk
  • sony.co.uk
  • robertdyas.co.uk
  • canon.co.uk
  • richersounds.com
  • scan.co.uk
  • jessops.com
  • lg.com
  • panasonic.com
  • euronics.co.uk
  • nikon.co.uk
  • box.co.uk
  • espares.co.uk
  • comet.co.uk
  • parkcameras.com
  • logitech.com
  • mpb.com
  • cliftoncameras.co.uk
  • markselectrical.co.uk
  • sonos.com
  • cameraworld.co.uk
  • bose.co.uk
  • harrisoncameras.co.uk
  • sonicdirect.co.uk
  • bosch-home.co.uk
  • hotpoint.co.uk
  • appliancecity.co.uk
  • miele.co.uk
  • onedirect.co.uk
  • sevenoakssoundandvision.co.uk
  • castlecameras.co.uk
  • lcegroup.co.uk
  • bax-shop.co.uk
  • bang-olufsen.com
  • shop.panasonic.com
  • petertyson.co.uk
  • knees.co.uk
  • hifix.co.uk
  • cambridgeaudio.com
  • russellhobbs.com
  • electricshop.com
  • beatsbydre.com
  • pure.com
  • denon.com
  • yalehome.co.uk
  • audiot.co.uk

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What to expect inside

  • 2022 Consumer Electronics Market Report front cover
  • 2022 Consumer Electronics Market Report introduction
  • 2022 Consumer Electronics Market Report contents

Latest insights

  • mamasandpapas.com has the best Brand Reach Score in the industry
  • babycenter.com has taken etc.co.uk's top spot in overall organic visibility, growing 126% YOY
  • Sites that have grown considerably in SEO visibility YOY are: babycenter.com, mamasandpapas.com and kiddies-kingdom.com
  • Sites that have stagnated in the last year and have seen little to no online growth are: pramworld.co.uk & babybirds.co.uk

10 minutes Reading time

1-30 Brands Ranked

Update February 2022

About Our UK Consumer Electronics Report

How we chose brands for this report

Unlike with our other reports, we’ve taken a much wider scope to this market. Sourcing brands that rank well across the following core categories:

  • Hi-Fi
  • Computers
  • Cameras
  • Home Appliances
  • Entertainment electronics
  • Multi category retailers (think ao.com or Currys)

We’ve chosen to do this as there is a lot of obvious overlap between these categories. You can find previous report’s we’ve run on Hi-Fi, Computers & Home Appliances here.

 

Who is leading the market in Hi-Fi?

If you filter out to just Hi-Fi brands, you’ll find richersounds.com to host the greatest overall online visibility. Growing 5% YoY and taking the overall 8th market position.

 

Who is leading the market in Computers?

Scan.com takes the cake here. Sitting in 9th just behind richersounds.com. A very positive year overall for Scan, growing a tidy 10% YoY. The next closest competitor is box.co.uk, a less glowing year for Box, losing out on 30% of their organic visibility.

 

Who is leading in Camera tech?

Camera tech, a sector we’ve never covered before sees Cannon.co.uk take a strong lead over the next best competitors Jessops & Nikon. Cannon, holds 7th in the market overall, growing 10% YoY, though this is 5% less than the average growth in the market (14%).

 

Leading Multi-Category brands?

As you can imagine, these are the big boys in the marketplace. Just on the size of sites their winning, at least in terms of visibility score. To give you some perspective, 11 of the multi-category retailers out of the top 100, 6 are in the overall top ten.

 

Who are the best-reviewed consumer electronic brands 2022

Good reviews are a real pride thing for brands. No difference in consumer electronics. Leading the way for the whole market is E-Spares.co.uk. Though it’s worth noting they are only just edging out ao.com on the leader board. Here’s how close the scores are:

SITE Review score No. reviews Ranking
espares.co.uk 4.7 323312 1
ao.com 4.6 330079 2

 

 

 

It’ll be interesting to see who’s winning this race in 2023.

 

Currys: the UK’s most Googled brand.

Staple British` electronics brand Currys tops the chart as most Googled consumer electronics brand by huge margins. The brand claims a whopping 4 million monthly brand searches. 3.5million more than the next most popular brand ao.com.

 

Most social electronics brand: Samsung

Ok, admittedly, Samsung is definitely cheating here. They’ve been around since the late 60’s, selling electronics across the globe, whatever room you’re in there’s probably some sort of Samsung tech with you. Nevertheless, this super brand has easily taken our top spot in the social following, amassing a huge 164 million social followers across Twitter Facebook & Instagram.

 

Market Disruptors: Russel Hobs & Audio Dot

Russel Hobs & Audio Dot have made a huge impression in organic visibility over the last 12 months. Russel Hobs has climbed 22 places (from position 66 to 44) & Audio Dot has climbed 26 places (from 76 to 50).

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