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We’ve checking the credit in the business finance world in this series of our sector reports. If you’re a business finance brand looking to improve their online marketing strategy this year, pay close attention to this report. It could hold the secret to your next big success.
Inside, we break down an array of metrics that govern the success of your SEO. Metrics including visibility, page speed, and keyword opportunities – some which could drastically change the game for you and your brand.
If you’re invested in improvement and want to squeeze all the juice out of your website, get your free copy of the report now. Use the form above.
There have been a ton of fluctuations within the business finance sector this year. Some brands have seen some monstrous increases in visibility. However, in general, the industry has improved by 20% as a whole. Pretty good considering the current Covid-19 situation in 2020.
Looking into the specifics, brands like Funding Circle have seen large boosts in visibility, upwards of 200%. Mortgages for Businesses has seen similar success.
Of course, losses are scattered throughout the report. Choice Business Loans dropped by -89%. Ouch.
Plenty has happened in this market. Too much to talk about in the small number of words we have available in this section.
To find out more and see how your brands has handled the previous year, grab yourself a free copy of the report using the form above.
Here is a quick rundown of the top 10 sites:
In all industries, there are high competition keywords that need to be tackled. The business finance industry is no different.
There are a ton of high competition keywords floating around and landing any one of their phrases could drastically help your online performance.
For this reason, we include a full analysis of the high competition keywords in the business finance sector, so you can see what exists and what to aim for.
Let’s take a look at who’s on top for some of these lucrative keywords.
The most competitive term in the industry is ‘business loan’, which receives over 22K monthly searches. It’s also safe to say that this keyword holds a good level of commercial intent, so getting it could lead to big $$$.
On the SERPs, brands like Funding Circle and Funding Options both appear. Startup Loans also makes an appearance, albeit nearer the bottom of the page. Clearly, they have some catching up to do. There are also a few large sites on the first page for this term, such as Money.co.uk and HSBC.
Other competitive terms in this industry include terms like “small business grants”, “small business loans”, and “car finance companies”. All these terms have the potential to explode your revenue if you have the know-how to achieve them.
For more high competition keywords in the business finance industry, download the free report above.
As well as high competition keywords, there are also opportunity keywords which have high search volume but low competition. Consider these to be the low-hanging fruit of the industry. They hold the potential to increase the bottom line and aren’t difficult to grab…
If you know how.
Here are a few elements we noticed when analysing the SERPs for these interesting keywords.
Although many of the bigger brands on this report rank for large, general terms such as ‘business loan’, many of them fail to rank for specific loans, like ‘unsecured business loan’. Keywords like this have lower search volume but are easy to grab if you have the content.
There are a lot of these loan varieties that are easy pickings. All you need to do is find them. Download the report and get access to the terms we found now.
For some of the bigger terms, the brands that are succeeding are placing benefits and specific numbers in their titles tags to incentivise clicks.
Some brands are adding the loan amount to their title tags, aligning with the intent someone has when searching for these terms.
If you’re looking to give your campaign a little boost, start including benefits in the title tag and match the intent on the SERPs.
Even in an industry as dry as the business finance space, social media can still be used to garner a good following and to generate sales online.
Social media can dramatically improve your bottom line, no matter who or what you are. It is also a longer-term strategy, as the following you build can be used time and time again to produce sales.
We perform a social analysis on all the brands within the business finance market to see who’s on top of their social strategy. We then compare this with online brand mentions to give you a rough idea on how this translates to presence and visibility.
The best business finance brand is Funding Circle. They have the highest social score, totalling 363. However, although they are the highest in this industry, this score is considerably low when compared with other markets.
Overall, the business finance market needs a lick of paint on their social strategy. A lot of the scores are exceptionally low and there isn’t a whole lot going on in regard to posting and content. Even the follower counts are low!
If you want to see the state of social for the business finance industry, grab a copy of our free report now.
With the addition of Google’s E-A-T algorithm, making sure your website is presenting a reputable, trustworthy face is crucial. One way of doing this is through adding review data to your site.
This helps Google see your site as a trustworthy source AND it tells customers they can trust you when purchasing products and services.
Maintaining these reviews is the tricky part. So, who’s doing the best when it comes to reviews in the business finance space?
Here are the top 5 brands who are crushing it in terms of online reputation:
Page speed is an essential signal in Google’s algorithm. You need to be delivering a fast experience at all times.
Because this metric is so important, we created a detailed breakdown of all the brands in the report.
Here’s what PageSpeed Insights identified as the top 5 fastest business finance brands:
Read more about the importance of page speed here.
This report is free, just like all of our reports. We provide competitive analysis to brands in order to build relationships. Feel free to fill out the form atop this page and claim your report today.
If you can’t find your brand, don’t worry. We can add it in and send a custom report just for you. Simply get in touch and we’ll sort the rest.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.