Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Brands Ranked
Report Updated July 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Which brands are leading the SEO runway to a range of metrics such as visibility, keyword opportunities, social data, reviews and even page speed data? For all the market research and marketing data in the UK clothing industry – both men’s and women’s alike, you’ve come to the right place.
Every year we release our Salience Index, which is a free market report about an industry with all the best marketing metrics for a range of brands. In this series, you’ll find all the information you need to know about the UK clothing market.
Whether you’re interested to know where you sit in the leaderboard or see what trending this year, you can have all the information in our report just from a simple download. Want to know more about what’s covered? Read more below for a sneak peak.
Leading Brands In Our UK Clothing Report
Over the past year we’ve seen more people unleash their inner fashionista, with the overall market growing in 7% visibility YoY.
With that growth, we’ve looked into which sites are strutting their stuff down the runway. A quick overview of the top 10 brands leading the UK clothing market industry are:
Visibility Wins In The UK Clothing Market
We’ve seen some wins in the market, and we’ve also seen some brands grown the most in terms of online visibility the past year. Our top 5 winners in our UK clothing market report are:
A congratulations is in order for all the above brands: A huge well done! You’re clearly doing something right in the world of SEO. We can see that most of these are also leading the market, so great job.
Visibility Losses In The UK Clothing Market
Unfortunately, where there are wins, there must also be losses. But it's no big deal, as it can be recovered with some TLC. Our top 5 brands that have lost the most visibility this year in our UK clothing market report are:
Despite the losses, we still see ASOS and House of Fraser within our leaders; this shows the power of a brand name. Again, don’t worry if you’ve lost visibility this year. Look to brands that have won and look at what they are doing – our free UK clothing report has all the information you need to help you recover some visibility.
Keywords And Trends In The UK Clothing Market Report
Keywords and trends are a great way to recover some lost visibility and grow your brand up the SERPs. First let’s touch on keywords, these can be split into high competition and opportunity keywords.
High competition keywords are those with high search volume and are considered competitive as every brand is after it. However, targeting these are ranking high mean big points for visitors, and ultimately revenue. Our top 3 high competition keywords in our UK clothing report are: “clothing store” with 165k SV and 100 competitiveness rating, followed by “wedding guest dresses”, and “dresses”.
Opportunity keywords are usually the more specific and long-tail terms which have high search volume but a low competitiveness rating. Meaning it’s valuable to go after and easier to rank high in the SERPs. Our top 3 opportunity keywords in our free UK clothing report are: “mother of the bride dresses” with 19 competitiveness and 110k SV, followed by “windbreakers” and “varsity jacket”. If you’ve got them, flaunt them.
In terms of trends, we split them out in terms of emerging and receeding brand and product trends in our report. For a quick overview, the top 3 emerging product trends are: “boxers”, “charhartts” and “mens hoodies”. We also see clothing store come up again – which shows the importance of local SEO.
For more in-depth details you can download our free UK clothing market report for the best keywords and trends to dress up your SEO this year.
Social Media In The UK Clothing Industry Report
In today’s world, digital brand reach is powerful and what better to influence it than on social media. Social media influences so much, from what users see day to day, to showcasing products and even pushing users to buy from your brand online.
Our UK clothing industry report shows you all the juicy gossip about digital brand reach, who’s got the best branded marketing strategies, and who is the go-to influencer on social media platforms.
H&M is leading the social media space, with over 87 million followers across different platforms and a owned social score of 132202. Zara has a 91 million followers but a lower owned social score of 123169 making them second place, but first place in terms of brand reach score with 830000 brand searches per month.
Both these brands market themselves brilliantly on social media. Posting helpful video reels and image content showcasing products which the algorithm pushes, especially reels, even utilising stories to show new in, trending and inspirational content. And finally, both brands make use of the shopping tabs, which connects their site to these platforms and allows users to browse and shop seamlessly.
For more top tips, download our free UK clothing market report to see how other brands place in our digital brand reach tables.
Best Reviewed Brands In The UK Clothing Market
E-E-A-T has become increasingly important as the years go by. This demonstrates to Google and to users that your site, your products and your service is trustworthy. Customers love to see sites and products that are well reviewed, and Google rewards sites that are and ranks them higher up.
One method to showcase that your brand and site should be trusted is through reviews. These are critical to your website’s performance and equally as critical for users to purchase your product. Other ways to signpost your trust is through User Generated Content and helpful content such as guides so that Google can clearly see you not only sell the product, but you are the expert. People love that human element, too, so include lots of that where you can!
Within our free UK clothing industry report, we conduct an analysis of all the Trust Pilot reviews of brands. All so you can see who is receiving the most positive feedback from their customers. With this information, you know whose marketing strategy to take influence from.
Here are the top 5 brands with the best online reputations:
Download Our UK Clothing Market Report For Free
All of this information and more can be found in our UK clothing market report, which can be yours today. Like all our other reports, it’s completely free. We love to build relationships with brands, so what better way than sharing SEO marketing value with you. Whether you’re looking to see where you rank, look at competitors, or find the best SEO gems to improve your marketing, we’ve got it all.
If you can’t find your brand, it doesn’t mean we don’t have insights to share with you – while the report displays top performers, we always audit the entire sector. So, we always have more data up our sleeve. For more, we have a range of other fashion industry reports which all contain the best insights from a range of sectors.
To download simply fill in the form and the report will be in your inbox shortly. If you’d like a personalised report, want to chat marketing, get a free SEO audit from us, or even just want to peck our heads, get in touch today.
