Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Brands Ranked
Report Updated July 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
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Which brands are leading the SEO runway to a range of metrics such as visibility, keyword opportunities, social data, reviews and even page speed data? For all the market research and marketing data in the UK clothing industry – both men’s and women’s alike, you’ve come to the right place.
Every year we release our Salience Index, which is a free market report about an industry with all the best marketing metrics for a range of brands. In this series, you’ll find all the information you need to know about the UK clothing market.
Whether you’re interested to know where you sit in the leaderboard or see what trending this year, you can have all the information in our report just from a simple download. Want to know more about what’s covered? Read more below for a sneak peak.
Top 10 Leading Brands In Our UK Clothing Report
Over the past year, we have observed an 11% year-over-year decline in overall market visibility.
Despite the sector decline, some brands have made significant progress and have managed to overcome the online challenges within the UK Clothing sector. Here is a brief overview of the top 10 brands that are currently leading the UK clothing market:
Visibility Winners In The UK Clothing Market
We have observed some successes in the market, as well as some brands that have experienced the most growth in online visibility over the past year. Our top 5 winners in our UK clothing market report are:
We extend our congratulations to all of the above-mentioned brands. Well done! It is evident that you are excelling in the realm of SEO.
Visibility Losses In The UK Clothing Market
Unfortunately, in the midst of victories, there are bound to be setbacks as well. However, these setbacks can be overcome with some tender loving care. In our UK clothing market report, we have identified the top 5 brands that have experienced the most significant decline in visibility this year:
Despite these setbacks, both next.co.uk, johnlewis.com and asos.com continue to be among the top performers. This showcases the enduring power of a strong brand name. Therefore, if your brand has experienced a loss in visibility this year, there's no need to panic. Instead, take a close look at successful brands and learn from their strategies.
Keywords And Trends In The UK Clothing Market Report
Increasing your brand's presence and climbing up the search engine results pages (SERPs) is achievable by focusing on keywords and trends. Let's first dive into the world of keywords, which we categorise into high competition and opportunity keywords.
High competition keywords are characterised by their substantial search volume, making them a battleground for brands due to their competitive nature. Achieving a high ranking for these keywords can significantly boost your visitor count and, in turn, revenue. In our UK clothing industry report, the top three high competition keywords are "dresses," attracting 77,000 search volume (SV) and receiving a 64 competitiveness rating; this is followed by "plus size clothing" and "coat."
On the flip side, opportunity keywords are more niche and specific, usually long-tail terms. They come with a high search volume yet possess a low level of competitiveness, making them a strategic choice for easier rankings in the SERPs. According to our free UK clothing report, the leading three opportunity keywords are "summer dresses," which has a competitiveness score of 14 and 65,000 SV, along with "prom dresses" and "black dress".
Moving on to trends, we've identified both emerging and declining brand and product trends within our report. For a brief snapshot, the three top emerging product trends are "summer dresses", "red dress," and "pink dresses."
For those keen on a deeper understanding into the keywords and trends that could elevate your SEO strategy this year, our free UK clothing market report is available to download.
Social Media Stars In The UK Clothing Industry Report
In the digital age, the reach of a brand online, especially through social media, is instrumental in shaping consumer behaviour. Social media not only influences daily content consumption but also plays a pivotal role in product showcasing and prompting online purchases from brands.
Our comprehensive report on the UK clothing industry delves into the intricacies of digital brand reach, highlighting the most effective branded marketing strategies and identifying key influencers across social media platforms.
Zara takes the lead in the social media arena, boasting over 93 million followers across various channels, coupled with an impressive owned social score of 123,750. Close on its heels is H&M, with 79 million followers but trailing slightly with an owned social score of 120,603, securing the second spot.
Both brands have mastered the art of social media marketing, utilizing video reels and image posts to display their products effectively. These strategies are favored by social media algorithms, particularly video reels, ensuring broader visibility. Additionally, they take advantage of stories to highlight new arrivals, trending pieces, and provide inspiration, all while integrating shopping tabs to streamline the browsing and shopping experience directly from social media.
To uncover more insights and see how other brands measure up in our digital brand reach rankings, download our free UK clothing market report.
Best Reviewed Brands In The UK Clothing Market
E-A-T has grown in significance over time, underscoring to Google and users alike the trustworthiness of your site, products, and services. Customers appreciate well-reviewed sites and products, and Google favours these, awarding them higher search rankings.
Demonstrating your brand's and website's trustworthiness can effectively be accomplished through customer reviews. These play a crucial role in the performance of your website and are pivotal in convincing users to make a purchase. Other methods of building trust include User Generated Content and the creation of helpful guides. This not only solidifies your position as an expert in Google's eyes but also adds a much-valued human element to your content.
In our complimentary UK clothing industry report, we delve into Trust Pilot reviews of various brands, allowing you to see which ones are receiving the most favorable feedback from their customers. Armed with this information, you can better tailor your marketing strategy.
Here are the top 5 brands with the best online reputations:
Download Our UK Clothing Market Report For Free
All of this information and more can be found in our UK clothing market report, which can be yours today. Like all our other reports, it’s completely free. We love to build relationships with brands, so what better way than sharing SEO marketing value with you. Whether you’re looking to see where you rank, look at competitors, or find the best SEO gems to improve your marketing, we’ve got it all.
If you can’t find your brand, it doesn’t mean we don’t have insights to share with you – while the report displays top performers, we always audit the entire sector. So, we always have more data up our sleeve. For more, we have a range of other fashion industry reports which all contain the best insights from a range of sectors.
To download simply fill in the form and the report will be in your inbox shortly. If you’d like a personalised report, want to chat marketing, get a free SEO audit from us, or even just want to peck our heads, get in touch today.
