10 minutes Reading time
20 pages Length
Report Updated August 2020
We’ve decoded the matrix with this sector report and computer industry analysis. Breaking down the hardware in the computer industry, uncovering its biggest secrets and worst nightmares, especially when it comes to a digital marketing and SEO strategy.
To all the computer retail marketers, the findings in this report will shock you. If you’re looking to learn a thing or two about your closest competitors, the overall industry you sit in, and how to overclock your marketing strategy this year and beyond, I suggest you download this insightful asset.
Fill in the form above to reserve your free copy of our online computer retailer report now. You won’t regret it.
With this report, Salience aims to provide computer suppliers with an understanding of how their digital marketing efforts measure up to the competition; an snapshot of the computer industry’s digital performance for the year, considering visibility standings, movements, and opportunities for digital growth.
Our report contains data about the top 66 brands in the computer market.
Still sceptical? Get a broad overview of the findings below.
A lot has happened in the online computer retail industry in the past year. Overall, the market has moved up by 9%. When taking a deeper look at the stats, there appears to have been a lot of big movers and shakers. Some computer brands have increased a lot in visibility percentage.
Take Box, for example. The brand has improved by 400% year on year. Another example is Euro PC, who have increased by 165%. Jumps like this are usually down to tech or link improvements, so it’s worth looking deeper into these sites to see what they’re doing.
Fortunately, for the computer industry, the losses haven’t been as sharp. The biggest losers include brands like Jigsaw 24 and PC Part Picker, which saw losses between the realm of -29% and -53%.
The real question is, where does your brand sit? Was it a winner or a loser in this year’s Computer Industry Report?
Download the free report using the form above and find out now.
Here is a quick rundown of the top 10 sites, as per their online visibility scores:
These brands have benefitted from the biggest year-on-year growth in the computer retail industry:
As you can imagine, the keywords in the tech and computer space aren’t for the faint hearted. They are incredibly competitive and only bigger and/or savviest brands survive.
Nonetheless, understanding the competitive playing field is important. After all, these competitive keywords hold a lot of commercial intent and they can drastically impact the bottom line of any of the brands in this report.
Starting out, let’s lot at the most competitive keyword in the industry – ‘laptops’.
This keyword is searched over 360K times a month and is monstrously competitive. When giving it a search, the first result surprised me. Laptops Direct was sitting in position 1, way above any of the larger, more general brands (John Lewis, Currys, etc.) that I expected to be up the top.
Another surprising find was to see Box ranking in position 9. Despite being a smaller brand and a domain authority of just 54. From a first glance at their site, they have a clean site structure and simple URLs, which is rare to see in an ecommerce site. However, without a deeper dive, it’ll be difficult to see what they’re doing.
If you want to do your own analysis on the computer industry, I suggest you download the report ASAP.
Other competitive terms include ‘webcams’, ‘game laptops’, and ‘cheap laptops’. If you want to see who ranks for them and why they do, get the report and start researching now.
As well as understanding the competitive playing field, looking for those hidden opportunities in keywords is very important. These easy opportunities allow smaller brands with little authority to get ahead of the curve and improve the bottom line.
It’s for this reason we include an analysis of the opportunity keywords in the report.
Here’s a breakdown of some of the content formats and notable differences we found when investigating the opportunity keywords in the computer industry.
A lot of the keywords we found revolve around custom laptops and parts, specifically for gaming. Many of the brands on this list don’t appear on the SERPs for keyword searches, indicating a lack of targeting from their part.
If you’re a brand looking to move into new categories and offer different products, it pays to look at the opportunity keywords surrounding these terms.
If you want to get ahead this year, download the report above.
Social media is important in 2020, and without it your brand could suffer big time.
For this reason, we include a social analysis in the report, along with an evaluation of the number of brand mentions each brand gets online.
This, when combined together, allows you to see who’s performing the best on social and how it ripples out into the rest of the online world.
The best on social in the computer retailer space is PC Specialist, with a social score of 609 and brand mentions exceeding 74K a month. Admittedly, they are not the biggest when it comes to brand mentions – E Buyer is. However, when combining the two scores together, they come out on top.
When looking at their socials, although they do get good interaction, there is still a lot of work to be done. Instagram seems to be their best platform where they receive a few thousand likes per picture. The pictures in question are just pictures of finished PCs. A lot more could be done with actual building footage – something that can sometimes go viral when they revolve around a trending topic.
There is a lot of potential for social media marketing in the computer industry and these brands are in need of a little help.
If you want to see where your brand ranks on our social media league table, get a free copy of the report using the form above.
Online reputation is important online, especially when Google is using it as a signal in the E-A-T algorithm. However, not only is it important from Google’s POV, it is important for consumers as well.
Because of all this, we perform a reputation analysis using Trust Pilot reviews, analysing all the computer retail brands in the report to see who’s delivering the best service and products.
Here are the top 5 brands who are crushing it in terms of online reputation:
Page speed is a crucial element in any SEO campaign. You’d be stupid not to make sure your site is optimised for speed in 2020.
Speed impacts your ranking on Google and your conversions from customers. Thus, making sure it is tip-top is essential.
We perform an analysis of all the brand’s page speeds in this report, so you can see who is performing the best and how to do the same to your site.
Here’s what PageSpeed Insights identified as the top 5 fastest computer brands:
Read more about the importance of page speed.
No, these reports are free. We want to build relationships with brands by providing impartial competitive research and insight. Use the form at the top of this page to download your free copy now.
Sometimes, brands don’t meet our thresholds to be included when we’re creating Tech and Retail reports like this one. If this is the case and you want your brand compared against the competition, get in touch and we can send you a personalised report featuring your brand.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.