Brands Featured

  • argos.co.uk
  • currys.co.uk
  • ikea.com
  • ao.com
  • samsung.com
  • ebuyer.com
  • sony.co.uk
  • appliancesdirect.co.uk
  • robertdyas.co.uk
  • lg.com
  • comet.co.uk
  • box.co.uk
  • hughes.co.uk
  • euronics.co.uk
  • espares.co.uk
  • bosch-home.co.uk
  • homeessentials.co.uk
  • markselectrical.co.uk
  • hotpoint.co.uk
  • sonicdirect.co.uk
  • appliancecity.co.uk
  • miele.co.uk
  • applianceworldonline.com
  • neff-home.com
  • russellhobbs.com
  • bootskitchenappliances.com
  • knees.co.uk
  • beaconelectrical.co.uk
  • shop.swan-brand.co.uk
  • sageappliances.com
  • cramptonandmoore.co.uk
  • klarstein.co.uk
  • grundig.co.uk
  • cartersdirect.co.uk
  • amica-international.co.uk
  • sharphomeappliances.com
  • appliancesuperstore.co.uk
  • shop.smeguk.com
  • buyhomeappliance.co.uk
  • joegraham.co.uk
  • domestic-appliance.com
  • bathroomtv.co.uk
  • webbs.tv
  • kitchen-economy.co.uk
  • saleappliancesltd.co.uk
  • kettleandtoasterman.co.uk
  • genesishomeappliances.co.uk
  • toplex.co.uk
  • homeappliancestore.co.uk
  • bgrade.co.uk

Show More Brands

What to expect inside

  • 2021 Online Plants Report Front cover
  • 2021 Online Plants Report Visibility page
  • 2021 Online Plants Report Visibility Winners

Latest insights

  • ikea.com has the best Brand Reach Score Score in the industry
  • argos.co.uk holds the No.1 position in terms of visibility
  • Sites that have grown considerably in SEO visibility YOY are: currys.co.uk and ikea.com
  • Sites that have lost visibility in the last year are: argos.co.uk & ebuyer.com

10 minutes Reading time

1-50 Brands Ranked

Updated November 2021

Report Updated November 2021

What is this online Home Appliances Report about?

The online report will go through the overall performance of the 50 most prominent players in the industry. We have identified the biggest brands to those fading away. It’s based on several critical online metrics such as visibility, page speed, brand reach, and more. The free online Home Appliances report gives a snapshot of what makes the industry tick and where your brand sits among them.

Why is this report important for those in the Home Appliances sector?

If you are looking to make gains on your competitors and overtake them in the rankings, this report is a perfect place to start. The information goes into detail with various metrics and showcases to show you where you stand compared to your contemporaries. As such, it’s easy to spot where you’re falling behind and where there’s an opportunity for growth.

Some brands have followed suit, while others have suffered over the past 12 months. This is an excellent opportunity for reflection on your own performance while looking at the industry as a whole. If you are in the online Home Appliances industry, our data is sure to be of interest to you. Download this year’s report using the form above or get in contact to chat through the data with our specialists.

SEO winners and losers in the online Home Appliances industry

One of the foremost metrics we look at is organic visibility. This is how we stack up the most notable brands based on how much of the online space they take up in the Home Appliances market. Essentially, the higher your visibility, the higher the chances of organic searchers reaching your site through search.

There is an increase of 2% in the Home Appliances industry this year. Some brands have gained in the market, while others have suffered losses over the past 12 months.

The most notable drop in visibility for the top ten is ebuyer.com, with a -24% drop from last year, even though they have had a decrease in visibility, and they have still managed to stay in the top ten.

Who are the biggest brands in the online Home Appliances sector?

According to online visibility, the top 5 biggest sites in the online Home Appliances industry are:

  1. Currys.co.uk
  2. Ikea.com
  3. AO.com
  4. Comet.co.uk
  5. Homeessentials.co.uk

Which online Home Appliances have lost the most visibility?

Based on shifts in the visibility of the past year, the 5 home appliance retailers who have lost the most visibility are:

  1. Argos.co.uk
  2. Ebuyer.com
  3. Appliancesdirect.co.uk
  4. Sonicdirect.co.uk
  5. Appliancecity.co.uk

Keywords on the rise…

We take a look at keyword trends in our report. Among the most prominent growers are ‘indesit washing machine’, ‘table top dishwasher’, and ‘washing machine with dryer’ have grown by 14%, 24%, 22%. If you are looking to create compelling content, these trends indicate what your audience wants to read about.

A few keywords on the decreasing side are, ‘washing machine’, ‘dishwasher’, and ‘integrated dishwasher’ have seen a decrease of -18%, -7%, -7% for the year.

To see the rest of our growing keywords, download the report today.

The importance of positive reviews

In any e-commerce sector, keeping on top of reviews is imperative. Following Googles EAT algorithm update, showing your quality and legitimacy through high numbers of positive reviews can give you a ranking leg-up. Surprisingly, reviews don’t appear to be too high on many brands’ agendas.

Quantity of reviews is just as important as their quality, as appliancecity.co.uk will attest. None of the brands in our table scored an average score of 5, with only notching 4.8 stars. As one of our 4.8 scorers, they languish in 5th place due to their sum of 25,894 reviews.

On the other end of the table, bosch-home.co.uk are even lower-ranking 46th and only gaining 334 reviews. This lowly position is due to their average review score of 1.6 and a total of 334 reviews. Providing quality service that your customers are keen to shout about is important.

Washing machines

Washing Machines are booming, which is shown in monthly searches. Washing machines get a monthly search of 301,000, with Dishwasher getting 2nd place with 135,000 searches per month.

More keywords to take advantage of are ‘Appliances online’ searches per month are 27,100, ‘Integrated Dishwasher’ 60,500, ‘Best washing machine’ 18,100 and lastly ‘Cheap washing machines’ with 18,100 searches per month.  Take note of these keywords for washing machines.

For more insight into how you can improve your online performance, download the Home Appliances report today.

Which Home Appliances brand has the fastest page speed?

If you want to rank highly, a speedy site is essential. Page speed is one of the elements of Google’s ranking algorithm. And due to its importance, we include a look at the fastest sites in the online plant industry within our report. Some big winners and stragglers were found in the industry, and understanding where you sit in the speed hierarchy is one way to improve your slower competition.

PageSpeed Insights have identified the top 5 fastest Home appliances sites as per below:

  1. Russellhobbs.com
  2. Ikea.com
  3. Toplex.co.uk
  4. Sageappliances.com
  5. Domestic-appliance.com

Do I have to pay for this Home Appliances Industry Report?

No, this is a free Home Appliances industry report. We believe our statistics and analysis are of paramount value to companies, and as such, we push it out free of charge. Also, it allows us to show off a snapshot of what we do here at Salience. Our team digs deeper than the contents of the report daily when working for our clients. If you’d like to discuss how to turn your online fortunes around, get in touch today. To see the state of play in the industry, download our free report using the form above.

Where is my brand?

If we included every brand in our Home Appliances industry reports, they’d never end. As such, we set thresholds that brands must meet and limit it to the top 50. If your plant brand can’t be seen, unfortunately, you haven’t hit the thresholds this year. Never fear. However, we offer free personalised reports so you can get a complete picture of your performance. Get in touch today, and we’ll give you an overview of how your brand is faring.

If you have any questions about our Home Appliances analysis, contact us at any time, and we’d be happy to help.

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