Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
10 minutes
Reading time
1-50
Brands ranked
Report Updated Aug 2023
Which motorbike accessory brands have been revving up their digital marketing this year? Our Motorbike Equipment reports lifts the visor on a range of metrics such as visibility, keyword opportunities, social data, page speed and more.
Every year we release our Salience Index, our free market report, which takes a deep dive into an industry, measuring the metrics of a range of brands. Here, you’ll find all you need to know about who’s speeding ahead within the online motorcycle equipment market.
From leaderboards of various metrics, to what has been trending this year, you can have all the information by downloading the report for free. Or if you want a sneak peak of what’s in the report, keep reading.
Who are the leading brands in the UK Motorcycle Accessory Market Report?
With an overall visibility increase of 4% across the motorbike accessories market, it should come as no surprise that some brands have raced ahead in the past twelve months.
So, which sites have twisted the throttle on their SEO this year? When it comes to who's leading, Sports Bike Shop and Demon Tweeks have managed to keep their top two positions, respectively, despite seeing visibility decreases this year. Triumph Motorcycles is positioned to overtake, with an 8% visibility increase. But it's Super Bike Factory who has pulled a wheelie and sped off. With a 67% visibility increase, this brand has landed itself in the top ten this year from position 15. they certainly have our attention!
Want to find out if your brand is revving its visibility or if they've gotten a puncture? Get your free report to find out where you sit in our visibility league table.
Which brands have seen the biggest gains?
With just some small tweaks, you can achieve big things when it comes to SEO visibility. You don't need to max out the throttle; often it's being more cautious and having all your protection in place that will revitalise your site.
Here are the five brands that have seen the biggest visibility growth this year:
MMC Bikes have seen a crazy amount of growth this year, which has seen them speed from position 54 to 12. Want to know how you compare? Find out in our Motorbike Equipment Report.
Who have seen the biggest losses?
As some brands race ahead, others will naturally be left behind. But there's no reason to panic. With a little extra care, these brands can soon be in better riding conditions and see themselves race higher again.
These are the five brands that have seen the biggest drops this year:
These may seem like small losses, especially when compared to the % growth some brands have had, but it's enough to have an effect. That 30% loss has caused Bike Stop to fall from the top ten. For this brand it's time to get their protective gear back in place and regain some visibility.
What keywords have the best opportunity?
Opportunity keywords can allow smaller brands to slip past those with much larger engines, gaining rankings and visibility. Optimising for trending keywords is a great strategy that takes advantage of the current online conditions.
These keywords have high search volume but low competition. If a lesser-known brand can gain these before the larger brands notice them, they can race ahead and stay in front.
Our Motorbike Accessories Report will give you plenty of opportunity keywords to go for. The top keywords are biker gloves, with 3,600 monthly searches and biker boots men</strong, with 2,900 searches a month. Next in line are predator helmets, go kart helmets and race helmets, all with a monthly search volume of 1,900.
Which motorbike Accessory brands have the best digital reach?
Combining all the online channels in a digital marketing campaign will give impressive wins and make you a leading brand. By doing this, you will be at the forefront of people's minds when they need new motorcycle accessories.
Our report uses social media metrics and online brand searches to discover who is the most popular Motorbike Equipment brand on the market. With this data, we create a league table, showing how each brand measures up.
Triumph Motorcycles truly triumphs in this area. With over 3 million followers on social media and over 27k brand searches a month, they are definitely getting their name out there! However, VR46 has put all the revs on their social media, and it shows. With over 17 million followers across various platforms, this brand is well out in front when it comes to social media strategy.
However, a large following isn't everything. You need this to convert. So be sure to optimise your site to user intent, and you have a win-win situation. Want to know how your brand is doing with digital reach? Download our report to find out!
Which Motorbike Equipment brand has the best reviews?
With E-E-A-T becoming increasingly important with every algorithm update, demonstrating that you are a trustworthy brand is vital to success. One way to do this is via reviews. And it's not just search engines that like to see reviews; potential customers do too!
Sports Bike Shop is winning this race. With an average score of 4.9 from over 110k reviews, they are clearly pleasing customers! This could be playing a big part as to why they are still at the top of our visibility table.
With so many areas you can't control when it comes to reviews, it shows the importance of collaboration between departments. To get good reviews, you need to know the pain points customers have and fix them. It's not just about getting reviews; it's about making sure they are great reviews too.
Download our report to see how your reviews stack up.
How much does the Motorbike Equipment Report cost?
Great news; our Motorcycle Accessories Report is completely free! Packed full of industry insights and helpful data, all you need to do to gain access is to fill our the form at the top of the page, and within minutes you'll have the Salience Search index for Motorbike Equipment.
Why isn't my brand in the report?
You'll only find brands in the report that meet our threshold, but not to worry! You can still get access to your brands SEO profile with us. Get in touch and we'll send you a personalised report that features your brand's online performance.
If you have any questions about the Motorbike Equipment Market Report or want to know how we can boost your online performance, contact us today.
