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1-50 Brands Ranked
Updated December 2021
Within this report, we are taking a close look at the Private Health Care online market over the past year. Here, we’ll be finding out which brand is leading the way in the online space and what tactics they’re using to achieve it.
Our analysis provides you with a complete overview of the online industry to help you understand what marketing strategies are working well, and what is not. We rank competitor websites’ performance against each other across key performance indicators. Brand reach, link authority, visibility, page speed, and domain authority. Plus, identify keyword opportunities to increase organic traffic. For any digital brand looking to build their online growth and see results.
To receive the free Private Health Care report, full of detailed industry insights, simply fill in the form above.
If you are looking to make gains on your competitors and overtake them in the rankings, this report is a perfect place to start. The information goes into detail with various metrics and showcases to show you where you stand compared to your competition. As such, it’s easy to spot where you’re falling behind and where there’s an opportunity for growth.
Some brands have followed suit, while others have suffered over the past 12 months. This is an excellent opportunity for reflection on your own performance while looking at the industry as a whole. If you are in the online Private Health Care industry, our data is sure to be of interest to you. Download this year’s report using the form above or get in contact to chat through the data with our specialists.
Overall, the Private Health Care industry has decreased by -18% in visibility in the past year. But if we start to look at brands individually, there have been some mixed results and some major shifts to note.
Bupa has decreased in Visibility for the past year, dropping by -34%, staying 1st on the YoY Visibility table despite the drop.
Bupa takes the top spot for the most reviewed company with a 4.4 out of 5 scores and a total of over 12k reviews. From Trustpilot, we can see that they typically reply to negative reviews in 24 hours or less and reply to 98% of negative reviews. Bupa wants to understand why and how the customer’s journey could be improved or easier for new and potential new customers.
For the top 5 social scorers, Bupa fell on 5th with an owned social score of 95. Brand Searches Bupa hit 2nd with monthly searches being around 60k per month. Bupa does well with its social media following, with over 52,277 followers over the three major social media channels. Twitter reaches over 17,100, Facebook 34,613, and Instagram 564, reaching 5th on a social data table.
For page speed, Bupa on desktop reaches 75, while on mobile, they only have 42.
Nuffield Health has had a crazy year by dropping Visibility by -12%, staying in 2nd for another year. Also, Nuffield health takes 2nd for the top 5 YoY losers, with the drop in Visibility for the year being -12%.
Page speed for Nuffield Health seems to differ between mobile and desktop, with desktop reaching 41 and mobile page speed not even getting a score of 1.
With over 110k searches for Nuffield Health, they take 1st on the top 5 brand searches this year. The owned social score means Nuffield Health take 3rd on the table for the top 5 brands social scores with an owned social score of 162.
Nuffield Health trust pilot reviews aren’t as glamorous as Bupa, and they could take some notes from how they interact with the customer journey to make it easier. With a 1.9 out of 5 stars and over 1000 reviews left for Nuffield Health.
The Private Health industry report will identify which brands utilise social media and branded marketing effectively. We consider a variety of social signals and brand searches.
Interserve is 3rd out of 5th in the current digital reach leaders, coming in second with 33.1k brand searches every month. So, if you’re struggling to understand how to use social platforms and branding to your advantage, look at one of their approaches.
Interserve on Trustpilot has a poor score of 2.6 stars and only four reviews, with 100% of them being 1 out of 5 stars. Unfortunately, having looked through the reviews, Interserve doesn’t take the plunge like Bupa to understand how customers view the buying journey with comments made back on reviews.
Practice Plus group is at the top spot for page speed, with desktop and mobile scores over 85 for both, desktop reaching 86, and mobile getting 97.
Trustpilot reviews for Practise Plus Group are 3.1 stars and only two reviews, one average (3 stars) and the other bad (1 star). They haven’t responded to any reviews in the last 12 months, which they could take a note of out Bupa, who seems to understand how the customers journey should be.
Practice Plus Group goes above and beyond for the customers to make hiring a car more accessible and helpful. With over 10600 likes across all social media, with Instagram reaching a total of 389 followers, Facebook 8,109, and twitter gaining over 2,172 followers, bringing the overall total to 10,670.
If you’d like to find out your brand’s speed rating, download the free report.
If we included every brand in our private health industry report, they’d never end. As such, we set thresholds that brands must meet and limit it to the top 50. If your brand can’t be seen, unfortunately, you haven’t hit the thresholds this year. Never fear. However, we offer free personalised reports so you can get a complete picture of your performance. Get in touch today, and we’ll give you an overview of how your brand is faring.
If you have any questions about our private health brand analysis, contact us at any time, and we’d be happy to help.
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