2022 Kitchen Fittings Industry Report

What is this Kitchen Market performance report about?

In this week’s sector report, we’ve been cooking up a storm analysing the online kitchen industry, seeing who has the best online marketing and SEO strategy in 2021. If you’re looking for in-depth tactics and industry knowledge, this free report is a must-have for you and your brand.

Inside, we’ve included everything but the kitchen sink. You’ll discover analyses for visibility, keyword opportunities, and page speed. Additionally, we also include harder to find analyses, including league tables for brand reputation, social media, and digital brand reach. With all this priceless information on tap, you’ll be able to craft an award-winning online strategy in no time.

If you’re looking to improve your SEO this year, get a copy of the free kitchen industry report now. Simply fill in the form on this page and we’ll send it straight to your inbox. Want a sneak peek into what you’re about to see? Keep on reading.

Who’s leading the Online UK Kitchen space?

A front runner of the industry is diy.com (B&Q). Their share of voice is nearly double that of the next biggest brand: Wickes. B&Q obviously offers more than just Kitchens & fitting. However, it would be a huge oversite to exclude them from this report given what a disrupting forcer they are in the marketplace. This year the behemoth has grown its organic visibility by 35%, outperforming the industry average of 12%

No.2, Wickes.co.uk has seen a more turbulent year, losing out by -8% YoY. Compared to the average market growth they’re -20% behind.

If we look at the top 10 brands, only 2 have moved position in terms of overall organic visibility ranking: knees.co.uk (+5 ranking) & benchmarxkitchens.co.uk (+20!)

All credit to Kness.co.uk, moving from position 10-15 is no small feat. However, benchmarxkitchens.co.uk has made a name as a real market disrupter this year. Growing 807%, climbing from position 28 to 8. Well done to this team.

Which are the biggest online kitchen brands in 2021?

Here is a quick rundown of the top 10 sites:

1. diy.com
2. wickes.co.uk
3. homebase.co.uk
4. howdens.com
5. wrenkitchens.com
6. magnet.co.uk
7. diy-kitchens.com
8. benchmarxkitchens.co.uk
9. savoytimber.com
10. knees.co.uk

Which online kitchen brands have seen the biggest growth in 2021?

1. diy.com (+35%)
2. howdens.com (+54%)
3. wrenkitchens.com (+65%)
4. benchmarxkitchens.co.uk (+807%)
5. hafele.co.uk (+154%)

Which online kitchen brands have seen the biggest losses in 2021?

1. wickes.co.uk (-8%)
2. homebase.co.uk (-9%)
3. hammonds-uk.com (-41%)
4. hotdoors.co.uk (-29%)
5. symphony-group.co.uk (-63%)

Wickes: The UK’s most Googled Kitchen Brand

Wickes, a household name in the UK. This is reflected in our report by being the brand with the most monthly Google searches – 2.2million every month. Nearly ¾ of a million more searches than next best Homebase.

Most social kitchen brand: diy.com (B&Q)

Leading the way in the overall social following are B&Q. Amassing over 663K social followers across Twitter, Facebook & Instagram respectively.

Which brands garner the best reviews from their customers?

Like in many industries, positive customer feedback is essential, no exception in the Kitchens space! We look at a combination of both average rating & volume of reviews in order to assign an overarching customer review rank. Leading the pack are worktop-express.co.uk & wrenkitchens.com. See the table below: