Brands Featured

  • diy.com
  • wickes.co.uk
  • homebase.co.uk
  • howdens.com
  • wrenkitchens.com
  • magnet.co.uk
  • diy-kitchens.com
  • devolkitchens.co.uk
  • symphony-group.co.uk
  • kitchendoorworkshop.co.uk
  • hcsupplies.co.uk
  • dreamdoors.co.uk
  • hammonds-uk.com
  • worktop-express.co.uk
  • kitchenwarehouseltd.com
  • hafele.co.uk
  • larkandlarks.co.uk
  • doors2size.co.uk
  • cutpricekitchens.co.uk
  • betterkitchens.co.uk
  • jewsonkitchens.co.uk
  • bettaliving.co.uk
  • knees.co.uk
  • avantikb.co.uk
  • home-design.schmidt
  • handles4doors.co.uk
  • discountkitchenfactory.co.uk
  • solidwoodkitchencabinets.co.uk
  • welovekitchens.co.uk
  • fittedbathroomsandkitchens.com
  • directonlinekitchens.co.uk
  • gardinerhaskins.co.uk
  • sigma3.co.uk
  • dmdesign.com
  • mastercraftkitchens.co.uk
  • preownedkitchens.co.uk
  • kitchenfittingsdirect.com
  • ukworktopsdirect.co.uk
  • andersonslimited.co.uk
  • kitchensplusbathrooms.co.uk
  • optiplankitchens.co.uk
  • designerkitchensforless.co.uk
  • unfitted.co.uk
  • german-kitchens.uk.com
  • kitchencollection.co.uk
  • thekitchendepot.co.uk
  • kslsudbury.co.uk
  • leicht.com
  • aristocraftkitchensandbedrooms.co.uk
  • questhardware.co.uk

Show More Brands

What to expect inside

  • 2021 Kitchen Fittings report front cover
  • 2021 Kitchen Fittings vis YOY table
  • 2021 Kitchen Fittings winners & losers

Latest insights

  • homebase.co.uk, has the best brand reach score in the clothing industry (UK)
  • diy.com is top of the organic visibility table
  • Sites that have grown considerably in SEO visibility YOY: diy.com, wickes.co.uk and diy-kitchens.com
  • Sites that have lost SEO visibility YOY: homebase.co.uk, hammonds-uk.com and worktop-express.co.uk

10 minutes Reading time

1-50 Brands ranked

Last Updated Aug, 2021

What is this Kitchen Market performance report about?

In this week’s sector report, we’ve been cooking up a storm analysing the online kitchen industry, seeing who has the best online marketing and SEO strategy in 2021. If you’re looking for in-depth tactics and industry knowledge, this free report is a must-have for you and your brand.

Inside, we’ve includeded everything but the kitchen sink. You’ll discover analyses for visibility, keyword opportunities, and page speed. Additionally, we also include harder to find analyses, including league tables for brand reputation, social media, and digital brand reach. With all this priceless information on tap, you’ll be able to craft an award-winning online strategy in no time.

If you’re looking to improve your SEO this year, get a copy of the free kitchen industry report now. Simply fill in the form on this page and we’ll send it straight to your inbox. Want a sneak peek into what you’re about to see? Keep on reading.

The winners and losers in the online kitchen industry

The online kitchen space has been doing ok through 2020 and 2021. In total, the entire online industry has improved in organic visibility by 10%. This is very good, especially considering the pandemic and how large home improvement services saw a delay with lockdown restrictions. Let’s take a deeper look at some of the brands and how they’ve performed this year.

For the winners this year, we have the likes of brands like DIY.com (or B&Q). This massive brand has climbed in organic visibility by 21%. Although they were already the market leader, they have done well to hold and push their lead even further. However, B&Q is not the best for overall visibility gain – that award goes to Devol Kitchen. They saw an increase of over 400%! Not bad at all.

Of course, as well as winners, there are also losers. Brands that haven’t done so well include Hammond, which saw a drop in organic visibility of -47%. Big brands like Homebase have also seen some decline, dropping by -14% over the past year. These brands could learn a thing or two from the winners.

Want to see where you came in our visibility league table? Get the free report now using the form atop this page.

Which are the biggest online kitchen brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. diy.com
  2. wickes.co.uk
  3. homebase.co.uk
  4. howdens.com
  5. wrenkitchens.com
  6. magnet.co.uk
  7. diy-kitchens.com
  8. devolkitchens.co.uk
  9. symphony-group.co.uk
  10. kitchendoorworkshop.co.uk

Which online kitchen brands have seen the biggest growth in 2021?

  1. diy.com (21%)
  2. wickes.co.uk (9%)
  3. diy-kitchens.com (42%)
  4. devolkitchens.co.uk (485%)
  5. symphony-group.co.uk (259%)

Which online kitchen brands have seen the biggest losses in 2021?

  1. homebase.co.uk (-14%)
  2. hammonds-uk.com (-47%)
  3. worktop-express.co.uk (-26%)
  4. kitchenwarehouseltd.com (-21%)
  5. knees.co.uk (-53%)

Which online kitchen brands have the best digital reach?

For brands looking to extend their reach beyond their website, focusing on digital brand reach is the metric to measure. With social media and alternative traffic channels available to brands, making sure you’re reaching the people who matter is key and now easier than ever.

Because it’s so important, we’ve created an analysis of digital brand reach and compared all the online kitchen brands. This analysis takes social media scores and online brand mentions to create a comprehensive metric.

For a quick look, the best kitchen brand for digital brand reach is Homebase, which has an owned social score of 987 and receives 1.8 million branded searches every month. Not bad at all. Of course, Homebase is a massive brand with a ton of influence in this market. However, there could still be things to learn.

Other noteworthy brands for digital brand reach include DIY.com and Howdens which received second and third place in our league table.

Want to see where you and your brand came in our digital brand reach league table? Get the free report now.

What are the high competition keywords in the online kitchen industry?

If you’re looking to target powerful keywords in your SEO campaign, high competition keywords are the ones to go after. These are the terms that have high competition and high search volume. They’re hard to get but landing one can provide a ton of new business to your website.

To help you find them, we’ve created a high competition keyword analysis in the report. This provides you with the best competitive terms in the kitchen industry, so you know what you should be targeting.

For quick reference, the most competitive term in the online kitchen space is “fitted kitchen”, which receives 18,100 searches a month and has a competitive score of 54/100. It’s safe to assume that getting this keyword would require a lot of resources. Nonetheless, if a kitchen brand were to receive a top spot on Google for this term, business would be booming.

Want to see more high competition keywords to add to your SEO campaign? Get the free report now using the form atop this page.

What are the keyword opportunities in the online kitchen industry?

For the smaller brands reading this, the higher competition keywords will be out of reach. If this is the case, going for opportunity keywords might yield better results.

Opportunity keywords are those terms that have low competition but high search volume. They’re the secret terms many bigger brands fail to notice yet can be game-changers in terms of traffic and profit.

We perform an analysis of the opportunity keywords within the kitchen industry, so smaller brands have an easier shot at first place rankings. When reviewing the lists, here’s a pattern we started to notice.

Costs and Calculators

One of the biggest standout trends found in a quick overview of the opportunity keywords was the prevalence of cost-related terms. The majority of opportunity keywords revolve around understanding the costs of installing a kitchen and there are specific requests for calculators.

If a smaller brand (or even a big brand) were to create a huge hub or resources to help calculate renovation projects, they could obtain a ton of search volume.

Want more opportunities like this? Get the free report now.

Which online kitchen brands have the best online reputation?

Google now investigates trust and authority when reviewing a website, and one way it does this is through reviews. If you’re not showing off positive reviews on platforms like Trust Pilot, you could be losing rank.

To help kitchen brands understand how their reputation and reviews are impacting their positions, we’ve performed an in-depth review analysis of all the kitchen brands online comparing them on Trust Pilot reviews.

With this, you can see which kitchen brand is growing its reputation and who’s falling flat.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. worktop-express.co.uk
  2. wrenkitchens.com
  3. howdens.com
  4. homebase.co.uk
  5. handles4doors.co.uk

Want to see where your brand ended up? Get the report now.

Which online Kitchen brands have the fastest page speed?

Page speed is essential. You need to be offering users a high-speed experience if you want to rank higher. After all, it is a ranking factor.

To help you out with potential speed problems, we’ve taken all the online kitchen brands and compared them on page speed. This way, you can see who’s serving their customers the best experience and take their best practices.

Here’s what PageSpeed Insights identified as the top 5 fastest Kitchen brands:

  1. devolkitchens.co.uk
  2. fittedbathroomsandkitchens.com
  3. preownedkitchens.co.uk
  4. kitchencollection.co.uk
  5. solidwoodkitchencabinets.co.uk

Interested to see where you come? Get the free report now.

Read more about the importance of page speed here.

How much is the kitchen report?

The kitchen market report is free. We create free resources to build relationships and connections in industries we want to work with. Feel free to grab your copy using the form at the top of this page.

Why can’t I find my kitchen brand?

If your brand hasn’t met the threshold to be included in our analysis, it might be missing. If you want it to be included, get in touch asap and we can send a personalised report out asap.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

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