Seasonal Trends
Visibility Vs Authority
Social Influence
Paid Media News
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Brand's Reached
Report Updated October 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
In our 2023 online dealership report, we analyse the car sales industry brands such as Autotrader, arnoldclark.com and Evans Halshaw.
We’ve created a digital ranking to help car dealership brands understand where they score in comparison to the competition to improve their decision-making.
What’s in the 2023 Car Dealership Market Report?
This report consists of car dealership industry trends & ‘league tables’ measuring brands on metrics that are considered essential for ranking in Google. Using our car dealership industry analysis can create a yardstick for you to understand what needs working on to improve how well you are seen online.
Which car dealerships have seen the biggest losses in 2023?
1. theaa.com (-11%)
2. classiccarsforsale.co.uk (-41%)
3. bristolstreet.co.uk (-32%)
4. agnewcars.com (-80%)
5. jct600.co.uk (-26%)
On the flip side, some brands have accelerated ahead of the market. These are our ‘winners’:
Which car dealerships have seen the biggest growth in 2023?
1. autotrader.co.uk (+15%)
2. motors.co.uk (+8%)
3. carwow.co.uk (+42%)
4. evanshalshaw.com (+26%)
5. cinch.co.uk (+96%)
What are the most visible car dealerships in 2023?
Here is a quick rundown of the top 10 most visible car dealership industry sites:
1. autotrader.co.uk
2. theaa.com
3. parkers.co.uk
4. motors.co.uk
5. carwow.co.uk
6. evanshalshaw.com
7. cazoo.co.uk
8. arnoldclark.com
9. pistonheads.com
10. lookers.co.uk
How are online dealerships performing on social?
Social media is great for getting in front of consumers daily.
Each year we produce a social media rank that looks at who is making the greatest impact on social.
Here are the top 5 making waves:
1. carwow.co.uk
2. usedcars.bmw.co.uk
3. autotrader.co.uk
4. pistonheads.com
5. arnoldclark.com
Which car dealerships have the best online reputation?
Having a good review profile is essential in any industry, never mind as a car dealership. It shows that you're reliable, trustable, and won't let your customers down.
Having third party reviews embedded in your site is a means of reinforcing your reputability - sites like Trustpilot are a great example.
Not only that, but it’s now crucial for Google to see that you are a reputable business to rank well.
autotrader.co.uk has taken the No.1 spot as the most reputable brand, with 86,138 reviews at an average of 4.7 stars.
They’re quick to demonstrate their reputation on the home page.
Here are the top 5 car sales market brands who are crushing it in terms of online reputation:
1. autotrader.co.uk
2. arnoldclark.com
3. evanshalshaw.com
4. carwow.co.uk
5. sytner.co.uk
Which car dealerships have the fastest page speed?
Page speed is essential, both for the user experience and to help with crawling. If you’ve got a slow site, both your conversions and rankings will suffer.
Here’s what PageSpeed Insights identified as the top 5 fastest car dealership brands:
1. arnoldclark.com
2. cazoo.co.uk
3. uk-car-discount.co.uk
4. theaa.com
5. vertumotors.com
Do I have to pay for this report?
Nope! The car sales market report is free, like all our sector reports. It’s all part of our genius ploy to get you to pay attention to our search marketing agency.
Why? Because we love keeping busy across various markets, and love working with clients from them too. Techniques learned from outside the usual box can make a campaign tear across the finish line, after all.
I can’t find my brand, have you forgotten it?
Not all brands meet our thresholds when we put these reports together. If your brand is missing from this report, get in touch for more car sales industry.
