Brands Featured

  • gear4music.com
  • andertons.co.uk
  • thomann.de
  • guitarguitar.co.uk
  • pmtonline.co.uk
  • yamaha.com
  • gak.co.uk
  • dv247.com
  • yamahamusiclondon.com
  • dawsons.co.uk
  • musicroom.com
  • rimmersmusic.co.uk
  • normans.co.uk
  • roland.com
  • guitarvillage.co.uk
  • hobgoblin.com
  • forsyths.co.uk
  • kennysmusic.co.uk
  • johnpacker.co.uk
  • millersmusic.co.uk
  • chamberlainmusic.com
  • caswells-strings.co.uk
  • matchettsmusic.com
  • percussionplay.com
  • instruments4music.co.uk
  • stringersmusic.com
  • fiddlershop.com
  • soundaffects.com
  • johnsonstring.com
  • electricviolinshop.com
  • moseleyviolins.co.uk
  • guivier.com
  • martinswanviolins.com
  • turnerviolins.co.uk
  • timtoftviolins.com

Show More Brands

What to expect inside

  • 2021 Music retailers report front cover
  • 2021 Music retailers report visibility year on year page
  • 2021 Music retailers report winners and losers page

Latest insights

  • yamaha.com tops the brand reach score table
  • For the second year running, gear4music.com is ranked No.1 for overall organic visibility
  • pmtonline.co.uk, dawsons.co.uk and hobgoblin.com have lost out on significant portions of their organic visibility in the last 12 months
  • gak.co.uk has the second best Trustpilot profile.

10 minutes Reading time

1-50 Brands ranked

Report Updated July 2021

What is our Music Stores & Retailers Market Report about?

We’ve been putting our ears to the music stores and retailers market in this iteration of our sector reports. If you’re an online music retailer looking to turn up the volume on your SEO strategy this year, this report could be an essential resource. Inside, you’ll see a complete breakdown of the market, identifying who’s jazzing it up and whose baseline is falling flat.

A range of metrics are investigated in our report, including visibility, keyword opportunities, and page speed. All crucial metrics that any SEO campaigns need to succeed. As well as the essentials, metrics such as social score, brand mentions, and online reputation are also looked into – data hard to find in any other online report.

If you’re looking to take your music retail brand and turn it up to 11, this report could be the best resource you download this year. Fill in the form above and download your FREE copy today.

The winners and losers in the online music retail industry

We can sing nothing but songs of praise for the music retailer industry this year. As a whole, it has managed to grow upwards of 10% in total organic visibility. Many of the top 10 brands have seen good gains this year, but a few have seen drops. Let’s dive into the data.

Winners this year include large brands like Andertons, who have seen a good boost in their visibility of 19%. Lesser-known brands have also seen promising results, with DV247 achieving 172% YoY. From looking at the data, this is one of the biggest gains. Nice work.

Despite the overall positive outlook for the music industry, some brands didn’t quite make the cut. Big player Gear 4 Music lost -3% in organic visibility this year, which is a lot considering the size of this brand. The biggest loser, however, was Dawsons. This brand lost -33% this year. Maybe their strategy is a little out of tune?

Want to see where you and your brand came in our industry analysis? Get the free report now using the form above.

Which are the biggest online music retail brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. gear4music.com
  2. andertons.co.uk
  3. thomann.de
  4. guitarguitar.co.uk
  5. pmtonline.co.uk
  6. yamaha.com
  7. gak.co.uk
  8. dv247.com
  9. yamahamusiclondon.com
  10. dawsons.co.uk

Which online music retail brands have seen the biggest growth in 2021?

  1. andertons.co.uk (19%)
  2. thomann.de (18%)
  3. dv247.com (172%)
  4. yamahamusiclondon.com (34%)
  5. musicroom.com (87%)

Which online music retail brands have seen the biggest losses in 2021?

  1. gear4music.com (-3%)
  2. pmtonline.co.uk (-10%)
  3. dawsons.co.uk (-33%)
  4. hobgoblin.com (-23%)
  5. kennysmusic.co.uk (-17%)

Which online music retail brands have the best digital reach?

Digital brand reach is a key component in any marketing campaign. Converting prospects into customers is just one purpose of an online campaign. The second is making sure prospects remember your brand, keeping it top of mind and tip of tongue as they go about their day.

Because digital brand reach is such an essential metric, we’ve compiled a league table measuring it for all the music retail brands in our report. It takes online brand mentions and social media engagement to compile a comprehensive metric. With this, you can see whose strategies are the most potent in this industry.

For a sneak peek, the online music retailer with the best digital brand reach is Yamaha. This well-known, monstrous brand receives 90K searches every month and has an owned social score of 1390. It’s safe to say that they’re doing something right. If you’re looking for strategies and tips to bolster your online strategies this year, having a look at what Yamaha are doing could be a fruitful exercise.

Other notable brands for digital brand reach include Thomann and Andertons, which come in at positions 2 and 3.

Want to see where you came in our digital brand reach league table? Get the free report now.

What are the high competition keywords in the online music retail industry?

If you’re looking to get the most impact out of your SEO campaign this year, aiming for high competition keywords is the way to go. Although these keywords are difficult to achieve, they offer the highest reward for your efforts.

High competition keywords are high in both search volume and competition. They’re the broad, short-tail terms which could drive thousands of pounds in extra revenue. It’s getting them that is the tough part.

To help you go in the right direction, we’ve compiled a list of the best high competition terms in the music retailer industry. With this definitive list, you’ll be able to target the right term and achieve good results (depending on your strategy).

For a quick peek at the data, the most competitive keyword in the music industry is “piano”. This broad keyword receives 110K searches every month and has a competitive rating of 65/100. Getting a first page placement for this term would be both a difficult and rewarding task. However, with the right tactics and strategy, any brand could have a shot at getting good rankings.

Big brands like Gear 4 Music and Yamaha have already achieved good places on the first page for this term. Interestingly, Google is offering a wide mix of results for this general term. It has recognised that there is a variety of intents when searching something this broad.

Want to see more competitive terms like this? Get the free report now and get the full list.

What are the keyword opportunities in the online music retail industry?

If you’re a smaller brand with less authority, aiming for the high competition keywords might seem like a daunting task. In this case, going for a keyword with less competition could be the way to go. If this sounds like something your brand would be interested in, our opportunity keyword list is perfect for you.

Opportunity keywords are lower in competition but still pack a punch when it comes to search volume. They’re perfect for smaller brands who are looking to work around the bigger competition on the SERPs.

When analysing these keywords, here are a few things we noticed that could be of help.

Kids Variations Could be a Good Opportunity

A lot of the keywords in our opportunity list are related to children. It appears that these terms are very low in competition and are not currently being fought over by the big players in this industry. If you don’t have a children’s or kid’s category that is optimised, this should be your wake-up call.

With a solid strategy and plenty of product/content depth, any brand could rank and bank from the search volume children-related terms have.

Of course, there are plenty of other opportunities just like this one. However, you’ll have to download the report to see them. Use the form above to get your free copy now.

Which online music retail brands have the best online reputation?

With the implementation of E-A-T and other associated algorithms, demonstrating trust and expertise on your site is essential.

One way to do this is through reviews. By showing off Trust Pilot and other review metrics, both Google and your audience will prefer you over the competition.

To give you a good look at how the music retailer space is using reviews and reputation to get ahead, we’ve compiled a review league table. This compares you against the competition to see whose winning the trust game.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. gear4music.com
  2. gak.co.uk
  3. normans.co.uk
  4. pmtonline.co.uk
  5. guitarguitar.co.uk

Want to see where your brand ended up? Get the report now.

Which online Music retail brands have the fastest page speed?

Did you know Google looks at page speed when evaluating your site? If it isn’t up to scratch, you could be penalised with lower ranks. Not good if you’re looking to boost your SEO strategy in 2020.

Additionally, if your page speed is low, users will have a hard time navigating your site and may bounce off if they’re particularly impatient. Therefore, making sure your site is as efficient as possible is key to maintaining a high conversion rate.

To help you understand what makes a fast site fast, we analysed all your competitors on page speed, so you can learn from the best when optimising your own.

Here’s what PageSpeed Insights identified as the top 5 fastest Music retail brands:

  1. guitarguitar.co.uk
  2. dv247.com
  3. martinswanviolins.com
  4. yamaha.com
  5. johnpacker.co.uk

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

How much does this report cost?

All our reports are free. We aim to create strong relationships by providing helpful insights and competitor analysis. Feel free to download your copy using the form at the top of this page.

Why can’t I find my brand?

If you are unable to find your brand and want to compare your performance against the competition, there’s no need to worry. Get in touch immediately and we’ll put together a personalised report featuring your brand.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

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