Brands Featured

  • enterprise.co.uk
  • europcar.co.uk
  • rentalcars.com
  • hertz.co.uk
  • sixt.co.uk
  • avis.co.uk
  • zipcar.com
  • vanarama.com
  • leaseloco.com
  • arnoldclarkrental.com
  • autoeurope.co.uk
  • budget.co.uk
  • thrifty.co.uk
  • leasingoptions.co.uk
  • alamo.co.uk
  • practical.co.uk
  • practical.co.uk
  • doyouspain.com
  • hiyacar.co.uk
  • enterprisecarclub.co.uk
  • zestcarrental.com
  • goldcar.es
  • kendallcars.com
  • northgatevehiclehire.co.uk
  • rhinocarhire.com
  • avisprestige.com
  • nationwidehireuk.co.uk
  • vroomvroomvroom.co.uk
  • recordrentacar.com
  • prestigecarhire.co.uk
  • u-drive.co.uk
  • nvr.co.uk
  • indigocarhire.co.uk
  • hertz247.co.uk
  • drivalia.co.uk
  • vwfsrentacar.co.uk
  • flexed.co.uk
  • carrentals.co.uk
  • centauro.net
  • intack.co.uk
  • abacusvehiclehire.co.uk
  • salfordvanhire.com
  • carjet.com
  • uk.getaround.com
  • daysrental.co.uk
  • easirent.com
  • greenmotion.co.uk
  • nationalcar.co.uk
  • platinumet.co.uk
  • carleaseandgo.co.uk
  • 4x4vehiclehire.co.uk
  • fireflycarrental.com
  • questor-insurance.co.uk
  • mcnicollvehiclehire.co.uk
  • dorsetvehiclerentals.co.uk
  • signaturecarhire.co.uk
  • holidaycars.com
  • ssdhire.co.uk
  • driiveme.co.uk
  • carandvanhire.co.uk
  • rewardvanhire.co.uk
  • crusader-vans.co.uk
  • affordrentacar.co.uk
  • elliottsvanhire.co.uk
  • rangerovercarhire.com
  • cambridgecarandvanrental.co.uk
  • apexrental.co.uk
  • tottingtonmotorcompany.co.uk
  • county-rental.co.uk
  • pitterselfdrive.co.uk
  • theout.com
  • cargest.com
  • carhire-hebrides.co.uk
  • rentdirectuk.com
  • classicparade.co.uk
  • arguscarhire.com
  • focusvehiclerental.co.uk
  • firstselfdrive.co.uk
  • classiccarhire.co.uk
  • bayfieldvehiclehire.co.uk
  • bmvs.co.uk
  • paullsvehiclerental.co.uk
  • orkneycarhire.co.uk
  • cavershamvehiclehire.com
  • buryvanhire.co.uk
  • spaceshipsrentals.co.uk
  • carhire-ba.com
  • lowestoftcarhire.co.uk
  • robinsonshiredrive.co.uk
  • carhirescotland.com
  • 9seatercarhire.org.uk
  • stornowaycarhire.co.uk
  • amtauto.co.uk
  • centralselfdrive.co.uk
  • dollar.co.uk
  • easirentvans.com
  • hhvanhire.co.uk
  • airportrentals.com
  • malagaairportcarhire.com
  • parkers-group.co.uk
  • tonhire.com
  • elliottscars.co.uk
  • boltscarhire.co.uk
  • cvshire.co.uk
  • milesandmiles.co.uk
  • arrowselfdrive.co.uk
  • blvh.co.uk
  • parkhurst.biz
  • victoriahire.co.uk
  • vanhire-london.com
  • islaycarhire.com
  • yellohire.com
  • starcarhire.co.uk
  • priorycarandvanrentals.co.uk
  • fairview-hire.co.uk
  • ucchire.com
  • aviemorecarhire.co.uk
  • rentruck.co.uk
  • yarmouthcarhire.co.uk
  • avh.co.uk
  • shb.co.uk
  • gaptoncarhire.co.uk
  • nlcommercials.co.uk
  • thriftycars4rent.com
  • kingfishercarrental.co.uk
  • nlvth.com
  • monarchyautomotive.com
  • hireplus.co.uk
  • carsforhireuk.co.uk
  • affordablecarhire.com
  • novacarhire.com
  • dreamcarhire.com
  • premierevelocity.com
  • autoclick.co.uk
  • vroomerz.com
  • amtvehiclerental.com
  • bg-rentals.com
  • acar.pro

Show More Brands

What to expect inside

  • 2023 Car Hire Market Report Front Cover
  • 2023 Car Hire Market Report Index
  • 2023 Car Hire Market Report Vis YoY
  • 2023 Car Hire Market Report Vis YoY winners

Latest insights

  • enterprise.co.uk has the best brand reach in the industry
  • europcar.co.uk is No.2 for overall organic traffic score, climbing from No.6 last year
  • vanarama.com & carrentals.co.uk have lost out on significant portions of their organic visibility in the last 12 months
  • recordrentacar.com is showing to have the fastest pagespeed, an important ranking factor

10 minutes Reading time

50 Brands ranked

Updated December 2023

What this Car Hire report is all about

Within this report, we are taking a close look at the Car Hire online market over the past year. Here we’ll be finding out which brand’s marketing performance in the online space who’s leading the way and gets them over the finish line.

Our analysis provides you with a complete overview of the online industry to help you understand which marketing strategies are working well and which are not. We rank competitor websites’ performance against each other across key performance indicators: brand reach, link authority, visibility, page speed, and domain authority. Plus, identify keyword opportunities to increase organic traffic for any digital brand looking to build their online growth and see results.

To receive the free Car Hire report, full of detailed industry insights, simply fill in the form above.

Why is this report important for those in the Car Hire report?

If you are looking to make gains on your competitors and overtake them in the rankings, this report is a perfect place to start. The information goes into detail with various metrics and showcases to show you where you stand compared to your contemporaries. As such, it’s easy to spot where you’re falling behind and where there’s an opportunity for growth.

Some brands have followed suit, while others have suffered over the past 12 months. This is an excellent opportunity for reflection on your own performance while looking at the industry as a whole. If you are in the online Car Hire industry, our data is sure to be of interest to you. Download this year’s report using the form above or get in contact to chat through the data with our specialists.

  • Which Online Car Hire Brand Had The Biggest Visibility Growth in 2023?

    With an industry average variance of -4% this year, there's a lot of work to do to keep up. With an industry average variance of 42% this year, there's a lot of work to do to keep up. Here's a quick rundown of the top 5 brands with the most visibility growth:

    1. enterprise.co.uk
    2. europcar.co.uk
    3. rentalcars.com
    4. hertz.co.uk
    5. sixt.co.uk

  • Which Online Car Hire Brand Had The Biggest Losses in 2023?

    At the other end of the table, we have the bottom 5 brands with the biggest visibility losses this year:

    1. vanarama.com
    2. carrentals.co.uk
    3. easirent.com
    4. amtauto.co.uk
    5. rhinocarhire.com

  • Who Was The Best-Reviewed Online Car Hire Brand in 2023

    Online reviews are a huge trust signal for both consumers and Google, so being open and upfront about your company's performance is crucial for taking the top visibility spot. Make sure that you're encouraging customers to leave reviews as numbers are important too! We want to see testimonials of your expertise and so do your users.

    leasingoptions.co.uk (5* average, 14,084 user reviews)
    arnoldclarkrental.com (4.8*, 21,004)
    doyouspain.com (4.1*, 78,840)
    carjet.com (4.2*, 59,419)
    indigocarhire.co.uk (4.9*, 4,603)
    uk.getaround.com (4*, 32,978)

  • Who Are The Emerging Online Car Brands of 2023?

    Like everyone with an online presence, even car gire is at the mercy of search volume. Remember, if people don't know your name, they can't look you up! But some did better than others this year at getting the word out and saw their interest trends skyrocket.

    Brands like Hertz and Sixt saw their interest shoot up +20%! This resulted in nearly 74,000 monthly searches Hertz, which is pretty good going. Growing brand searches is a key indicator of the cumulative effectiveness of all your marketing efforts.

  • Which Online Car Hire Brand Has The Best Page Speed?

    With all the updates from Google that have come out in recent months, there's a lot more to search visibility than in the old days of SEO. The technical health and performance of your site are huge factors in whether Google rates your site highly, and we agree with them! In 2023, users want a fast website that's easy to use, so who are the supercars of the industry?

    1. recordrentacar.com
    2. uk.getaround.com
    3. easycar.com
    4. salfordvanhire.com
    5. vroomvroomvroom.co.uk

  • How Do I Get My Copy?

    Unfortunately, we can only cover a certain amount of brands on the report, or it would be a pretty long read! If your brand didn't hit the top 100 spots then it won't be included in our industry report. However, this doesn’t mean you miss out on our insights. Get in touch for your personalised report and audit today.

    Our team of SEO experts are always ready to help you use our findings to improve your online performance. Contact us for no-strings, friendly advice and information on how we can get your tailor-made strategy started.

What do I do here?

  1. Complete the form
  2. Receive the report to your given email (check spam)
  3. Read the good news and level up your decision making
  4. Find it so useful you call us for a consultation

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