49 of the biggest Car Hire brands feature in this free market report, sites have been compared using key online performance metrics.

Brands Featured

  • enterprise.co.uk
  • europcar.co.uk
  • sixt.co.uk
  • hertz.co.uk
  • alamo.co.uk
  • avis.co.uk
  • goldcar.es
  • rentalcars.com
  • nationalcar.co.uk
  • autoeurope.co.uk
  • easirent.com
  • centauro.net
  • easycar.com
  • dollar.co.uk
  • budget.co.uk
  • northgatevehiclehire.co.uk
  • thrifty.co.uk
  • practical.co.uk
  • affordablecarhire.com
  • zestcarrental.com
  • doyouspain.com
  • arnoldclarkrental.com
  • carrentals.co.uk
  • questor-insurance.co.uk
  • holidaycars.com
  • malagaairportcarhire.com
  • carjet.com
  • indigocarhire.co.uk
  • vroomvroomvroom.co.uk
  • fireflycarrental.com
  • prestigecarhire.co.uk
  • salfordvanhire.com
  • recordrentacar.com
  • rhinocarhire.com
  • shb.co.uk
  • dorsetvehiclerentals.co.uk
  • premierevelocity.com
  • novacarhire.com
  • autoclick.co.uk
  • usacarsrental.com
  • vroomerz.com
  • classicparade.co.uk
  • classicparade.co.uk
  • nationwidehireuk.co.uk
  • affordrentacar.co.uk
  • vwfsrentacar.co.uk
  • carsforhireuk.co.uk
  • amtvehiclerental.com
  • dreamcarhire.com
  • thriftycars4rent.com

Show More Brands

What to expect inside

  • 2021 Car Hire Market Report Front Cover
  • 2021 Car Hire Market Report Index
  • 2021 Car Hire Market Report Vis YoY

Latest insights

  • enterprise.co.uk has the best brand reach in the industry
  • rentalcars.com is No.2 for overall organic visibility
  • enterprise.co.uk & avis.co.uk have lost out on significant portions of their organic visibility in the last 12 months
  • zestcarrental.com is showing to have the fastest pagespeed, an important ranking factor

10 minutes Reading time

1-50 Brands ranked

Updated December 2021

What this Car Hire report is all about

Within this report, we are taking a close look at the Car Hire online market over the past year. Here we’ll be finding out which brand’s marketing performance in the online space who’s leading the way and gets them over the finish line.

Our analysis provides you with a complete overview of the online industry to help you understand which marketing strategies are working well and which are not. We rank competitor websites’ performance against each other across key performance indicators: brand reach, link authority, visibility, page speed, and domain authority. Plus, identify keyword opportunities to increase organic traffic for any digital brand looking to build their online growth and see results.

To receive the free Car Hire report, full of detailed industry insights, simply fill in the form above.


Why is this report important for those in the Car Hire report?

If you are looking to make gains on your competitors and overtake them in the rankings, this report is a perfect place to start. The information goes into detail with various metrics and showcases to show you where you stand compared to your contemporaries. As such, it’s easy to spot where you’re falling behind and where there’s an opportunity for growth.

Some brands have followed suit, while others have suffered over the past 12 months. This is an excellent opportunity for reflection on your own performance while looking at the industry as a whole. If you are in the online Car Hire industry, our data is sure to be of interest to you. Download this year’s report using the form above or get in contact to chat through the data with our specialists.


SEO winner and loser in the Car Hire online industry


Overall, the Car Hire industry has increased by 4% in visibility in the past year. But if we start to look at brands individually, there have been some mixed results and some major shifts to note.


Auto Europe 

Auto Europe has had a fantastic year of growth with a 107% YoY change moving from 8th to 3rd in the Visibility chart.

Auto Europe takes the 1st position on visibility YoY Winners, from a score of 8057 organic visibility to 16683 in a year, which is an excellent jump for Auto Europe.


With Auto Europe dominating again, hitting 1st on high visibility low authority table with a domain authority score of 50 and the organic visibility at 16,683, fantastic work, guys. Auto Europe brand searches for this year, reaching over 18,100 searches per month.

While on the other hand, the reviews don’t paint a good picture, with a score of 2 stars and over 8900 reviews. AutoNation Europe has only been given one out of five stars by every customer who has reviewed them over the last month. This is something to work on and learn how to improve the customer’s journey before it’s too late.


Avis has had a crazy year by dropping visibility by -14%, dropping from 3rd to 5th in the Visibility table for this year. Putting them in 2nd place for YoY Losers, now’s the time to change your approach before it’s too late.

39 out of 50 on the reviews table shows room for improvement to make that customer experience smoother. Avis has a review score of 1.4 with over 1600 reviews, something to improve on for the future.

After looking on Trustpilot, I couldn’t find any positive reviews for the last two months, all with 1-star ratings, leaving customers left with a feeling of dissatisfaction, especially if they have no response from the company with a query or complaint. Only having an 18% excellent review score means they have a lot of catching up to do.


Which online Car Hire website has the best digital reach?

The Car Hire industry report will identify which brands are utilising social media and branded marketing effectively. We consider a variety of social signals and brand searches.


Enterprise is one of the current digital reach leaders, coming in first with over 165,000 brand searches every month. So, if you’re struggling to understand how to use social platforms and branding to your advantage, look at their approach.


Enterprise on Trustpilot has a score of 1.9 stars and over 3000 reviews, with 21% of them being 5 out of 5 stars. Unfortunately, having looked through the reviews, Enterprise doesn’t take the plunge like Arnold Clark Rental and understand how customers view the buying journey with comments made back on reviews.



Page speed

Zest Car Rental

Zest Car Rental is at the top for page speed, with desktop hitting 92 and mobile-only reaching 68.

Trustpilot reviews for Zest Car Rental are 4.9 stars and over 1700 reviews. It is an excellent process to understand the values and feelings of the customers by replying to every review posted and explaining how they can help or show the companies fantastic customer value and reviews.

Zest Car Rental goes above and beyond for the customers to make it easier and helpful when purchasing a car, with only having 8,774 total social media followers. With Instagram having over 1,300 followers, Facebook has over 6076 likes and Twitter reaching over 1,430 likes.

If you’d like to find out your brand’s speed rating, download the free report.



Where Is My Brand?

If we included every brand in our Car Hire industry reports, they’d never end. As such, we set thresholds that brands must meet and limit it to the top 50. If your brand can’t be seen, unfortunately, you haven’t hit the thresholds this year. Never fear, however.


We offer free personalised reports so you can get a complete picture of your performance. Get in touch today, and we’ll give you an overview of how your brand is faring.

If you have any questions about our Car Hire analysis, contact us at any time, and we’d be happy to help.


How much does the report cost?

It’s free! Want to know more about our services or data? Get in touch today.

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