Brands Featured

  • thomson.co.uk
    thomson.co.uk
    ncl.com
    ncl.com
    kuoni.co.uk
    kuoni.co.uk
    travel.saga.co.uk
    travel.saga.co.uk
    pocruises.com
    pocruises.com
    iglucruise.com
    iglucruise.com
    royalcaribbean.co.uk
    royalcaribbean.co.uk
  • cooptravel.co.uk
    cooptravel.co.uk
    virginholidayscruises.co.uk
    virginholidayscruises.co.uk
    cruise1st.co.uk
    cruise1st.co.uk
    cruisedeals.co.uk
    cruisedeals.co.uk
    princess.com
    princess.com
  • thomson.co.uk
  • ncl.com
  • kuoni.co.uk
  • travel.saga.co.uk
  • pocruises.com
  • iglucruise.com
  • royalcaribbean.co.uk
  • cooptravel.co.uk
  • virginholidayscruises.co.uk
  • cruise1st.co.uk
  • cruisedeals.co.uk
  • princess.com
  • planetcruise.co.uk
  • fredolsencruises.com
  • cunard.co.uk
  • celebritycruises.co.uk
  • cruisenation.com
  • cruisedirect.co.uk
  • msccruises.co.uk
  • cruiseandmaritime.com
  • vikingcruises.co.uk
  • carnival.co.uk
  • hollandamerica.com
  • azamaraclubcruises.co.uk
  • hurtigruten.co.uk
  • costacruises.co.uk
  • travelbagcruise.co.uk
  • seabourn.com
  • rolcruise.co.uk
  • silversea.com
  • oceaniacruises.com
  • hl-cruises.com
  • cruisingholidays.co.uk
  • crystalcruises.co.uk
  • hebridean.co.uk
  • rssc.com
  • vivavoyage.co.uk
  • cruisesouthampton.com
  • avaloncruises.co.uk
  • emeraldwaterways.co.uk
  • cruiseoffers.com
  • arenatravel.com
  • voyagestoantiquity.com
  • starclippers.co.uk
  • adorecruises.uk
  • amawaterways.co.uk
  • varietycruises.com

Show More Brands

What to expect inside

  • Cruise holiday cover
  • Cruise Holidays Viability YoY
  • Cruise Holidays Dreams case study

Latest insights

  • royalcaribbean.co.uk has the best Brand Reach Score Score in the industry
  • cruisingholidays.co.uk has the best page speed across both mobile and desktop
  • Sites that have grown considerably in SEO visibility YOY are: cunard.com and rivieratravel.co.uk
  • Sites that have lost visibility in the last year are: cruisedeals.co.uk & iglucruise.com

10 minutes Reading time

20 pages Length

Updated October 2019

What to expect from our Publishers Industry report

This is our mmost recent edition of the Cruise Holiday Companies Market Report. Within the report, you’ll also find Riverboat Holiday companies. We’ve analysed the top 54 websites in this market to find out who is performing well across key metrics including SEO visibility, social brand reach and page speed.

We’ve also looked at keyword data for this landscape, looking at organic progress of sites in a more investigative way.

In the report, you may notice different sites featured in each table. We highlight the tops of each metric which will differ across the board. Where some sites excel, others may struggle and vice versa.

This is a great benchmarking tool for your brand – it gives you the opportunity to see where you’re sailing in smooth waters and where you could improve compared to your competitors.

Which are the biggest online plant sellers in 2019?

It’s been an even split in terms of wins and losses for the top ten retailers this year.

The top ten cruise holiday companies are:

  1. iglucruise.com
  2. royalcaribbean.co.uk
  3. pocruises.com
  4. barrheadtravel.co.uk
  5. princess.com
  6. cruise1st.co.uk
  7. dfdsseaways.co.uk
  8. virginholidayscruises.co.uk
  9. celebritycruises.co.uk
  10. cruise.co.uk

Iglu Cruise remains the market leader despite losing 26% of their visibility.

Royal Caribbean is not far behind and made progress this year with 7% visibility growth.

This puts P&O Cruises in 3rd place after a loss of 20%. Barrhead Travel also had a difficult year, losing 30% of their visibility overall.

Making up the top five is Princess Cruises who increased their visibility by 27%, taking them from 10th to 5th place.

Which Cruise Holiday Companies have seen the biggest growth in 2019?

  1. cunard.com (+932%)
  2. rivieratravel.co.uk (+227%)
  3. celebritycruises.co.uk (+52%)
  4. princess.com (+27%)
  5. royalcaribbean.co.uk (+7%)

Which Cruise Holiday Companies have had the biggest losses?

  1. cruisedeals.co.uk (-83%)
  2. iglucruise.com (-26%)
  3. barrheadtravel.co.uk (-30%)
  4. pocruises.com (-20%)
  5. cruisedirect.co.uk (-46%)

Migration matters

A few of the brands appear to have gone through migration processes which could be the reason for some of the bigger wins. Cunard, for example, have had a massive win of 932% but look to have migrated from a .co.uk to a .com domain around February. In this case, their result may appear like an anomaly in our results.

We’ve also noticed that some brands who have gone through a migration process still have old sites which have a decent amount of visibility. All this visibility should be going over to the new site.

One key issue here can be redirect chains. If Googlebot has to crawl multiple domains in a chain before reaching the final destination then it may just give up, causing your old domain to still be indexed.

Don’t worry if this all sounds rather technical, we have a comprehensive website migration guide to help you through it. If you’re still stuck, get in touch and see how our SEO skills can help.

Keyword opportunities for Cruise Holiday companies

As this is a part of the travel and tourism sector, it’s no surprise that travel booking engines are also competing in the SERPs for these keywords.

Well done to Royal Caribbean who is ranking in position 1 for the highest competition keyword ‘cruise deals’.

They are ranking well for lots of these keywords with informative title tags and the correct pages ranking.

Keyword trends

There are some key trends within our high competition and top opportunity keywords that could be excellent starting points for your keyword strategy in terms of pages to optimise for quick wins.

Look for keywords containing:

  • Cheap
  • All inclusive
  • Last minute

Having a dedicated page for each of these trends will ensure you meet customer intent, increasing click through rate and hopefully conversions.

Answer the right questions

For most of our search terms there is a ‘People also ask’ box on Google.

This shows that people want to know more about this industry and by providing the answers you could get yourself onto page 1 without ranking organically.

How to do this

The best way to rank for question terms is simply by answering them.

Creating guides or resource content is one way. But providing enhanced content on your category pages is also a fantastic way of grabbing those long-tail search terms. This is SEO copy but better – using questions that have a search volume for your headers, answering questions as per Google’s NLP guidelines, and giving your site the best chance of ranking.

We wrote a guide to writing enhanced copy which you can read here.

Catering for these keywords also gives you a higher chance of ranking within featured snippets.

Social media for Cruise Holiday Companies

There’s no escaping social media, which is why you should embrace it and use it to your advantage.

Social media is the perfect place to grow your audience, post positive client testimonials and show what your brand is all about.

The top five cruise holiday companies on social media are:

  1. Royal Caribbean
  2. MSC Cruises
  3. Princess Cruises
  4. Celebrity Cruises
  5. NCL

As with many of the retailers, these companies are all worldwide cruise companies, so it’s no surprise they’re performing well on social.

Tips for Cruise Holiday companies on social media

  • Cater your content for each platform – videos work well on Facebook while reposted images from your guests and influencers work well on Instagram
  • Promote your customer experience – an estimated 1 in 16 people use TripAdvisor when booking trips. People value testimonials, so make sure to promote your good ones!
  • Get your brand tone of voice across. People want to know they’re in safe hands
  • Post competitions, polls and ‘vote’ posts to encourage engagement and widen your brand reach
  • Respond to customer queries and complaints – if you ignore them, it’ll just make you look untrustworthy as a company

Which Cruise Holiday Companies have the fastest page speed?

When booking an expensive trip, the last thing anyone wants is a slow page load. Not only will it fill customers with dread about the booking process, it can also massively impact your SEO. Slow sites make for a slog when it comes to Google crawling pages. Don’t make the lives of your customers’ or Google any harder than they have to be.

We used Google PageSpeed Insights to find the five fastest sites:

  1. cruisingholidays.co.uk
  2. adorecruises.uk
  3. mundycruising.co.uk
  4. hurtigruten.co.uk
  5. iglucruise.com

How much does the report cost?

Our reports are free. We produce reports in sectors that we’d like to work in – it gives us the best insight into your market while helping us to provide you with valuable content.

What should I do if I can’t see my brand in the report?

Get in touch with us. Our data is sourced across the whole market but we can only fit the top performers in each table. This means we’ve most likely got your data stored, it’s just not in the final report. We’d love to chat to you about your data.

If you’ve enjoyed our insights and feel you’d benefit from a free 30-minute SEO audit, speak to us and we’ll see whether you qualify.

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