10 minutes Reading time
1-50 Brands ranked
Updated November 2021
Within this report, we are taking a close look at the Car Finance online market over the past year. Here we’ll be finding out which brand’s marketing performance in the online space who’s leading the way and gets them over the finish line.
Our analysis provides you with a complete overview of the online industry to help you understand what marketing strategies are working well, and what is not. We rank competitor websites’ performance against each other across key performance indicators. Brand reach, link authority, visibility, page speed, and domain authority. Plus, identify keyword opportunities to increase organic traffic. For any digital brand looking to build their online growth and see results.
To receive the free Car Finance report, full of detailed industry insights, simply fill in the form above.
If you are looking to make gains on your competitors and overtake them in the rankings, this report is a perfect place to start. The information goes into detail with various metrics and showcases to show you where you stand compared to your contemporaries. As such, its easy to spot where you’re falling behind and where there’s an opportunity for growth.
Some brands have followed suit, while others have suffered over the past 12 months. This is an excellent opportunity for reflection on your own performance while looking at the industry as a whole. If you are in the online Car Finance industry, our data is sure to be of interest to you. Download this year’s report using the form above or get in contact to chat through the data with our specialists.
Overall, the Car Finance industry has increased by 17% in visibility in the past year. But if start to look at brands individually there have been some mixed results and some major shifts to note.
Choose My Car has had a fantastic year of growth with a 7115% YoY change moving from 31st to 1st in the Visibility chart.
Direct visits to their site are 5.8k and 25.99%, search is 14.3k visits and a percentage of 63.87%, with social and paid both getting 1.1k visits and a portion of 5.07% for both.
November doesn’t look as good as October. With the month not ending yet, we can see that November 19th, which suggests they are currently on 14.5k visits, is the lowest in the last two months.
Choose My Car has excellent reviews on Trustpilot with a rating of 4.9, and overall reviews rack up over 1000 with a 98% perfect score. They seem to clearly understand the value of customers by commenting on positive and negative reviews to help understand the customer’s journey and why it went wrong or right.
Car Craft has had a crazy year by dropping visibility by -53%, dropping from 1st to 2nd in the Visibility table for this year.
With a total of 78.3k visits to the site over the last month suggested by SEMrush, September gained 87.8k visits with 66.5k customers searching for Car Craft through a mobile device and desktop, reaching 21.3k visits through a computer. As mentioned, October saw 78.3k visits, with desktop users getting around 17.1k and mobile being 61.2k users for the month.
Up to November 19th, SEMrush suggests they have reached 96.2k users for the month, which is looking good compared to the last couple of months and seems to be rising. Mobile is getting 73.9k users and desktop, racking up 22.3k users.
With direct potential customers searching for Car Craft at 45.4k and a percentage of 57.97%, referral reaching 9.3k and 11.84%. Searches at 16.4k and 20.98% with social getting 7.63% and 6k users and paid with 1.2k users and 1.58% for October.
Trustpilot reviews weren’t as glamorous as the visits to the site, with a score of 1.8 and a total number of reviews being at 1,063. With choosing my car to reply to positive and negative reviews to see how they can alter or change the customers’ buying journey, maybe Car Craft should take a note out of the book and start implying this feature to the customer’s journey. With only 57% being excellent reviews, the last five reviews were four 1-star reviews and one five stars. From what I can see, they haven’t tried to approach dissatisfied customers to see what they could change.
The Car Finance industry report will identify which brands are utilising social media and branded marketing effectively. We consider a variety of social signals and brand searches.
Zuto is one of the current digital reach leaders, coming in second with 27.1k brand searches every month. So, if you’re struggling to understand how to use social platforms and branding to your advantage, look at their approach.
Zuto on Trustpilot has an excellent score of 4.7 stars and over 10,000 reviews, with 85% of them being 5 out of 5 stars. Unfortunately, having looked through the reviews, Zuto doesn’t take the plunge like Choose My Car and understand how customers view the buying journey with comments made back on reviews.
Go Car Credit is at the top spot for page speed, with desktop and mobile scores over 80 for both, desktop reaching 98, and mobile-only getting 84.
Trustpilot reviews for Go Car Credit are 4.3 stars and over 1000 reviews. It is an excellent process to understand the values and feelings of the customers by replying to every review posted and explaining how they can help or show the companies fantastic customer value and reviews.
Go Car Credit go above and beyond for the customers to make it easier and helpful when purchasing a car. With only having 608 Facebook likes across all social medias maybe they should try to branch out to Instagram and twitter to try and gain more potential customers to their brand.
If you’d like to find out your brand’s speed rating, download the free report.
If we included every brand in our Car Finance industry reports, they’d never end. As such, we set thresholds that brands must meet and limit it to the top 50. If your plant brand can’t be seen, unfortunately, you haven’t hit the thresholds this year. Never fear. However, we offer free personalised reports so you can get a complete picture on your performance. Get in touch today, and we’ll give you an overview of how your brand is faring.
If you have any questions about our Car Finance analysis, contact us at any time, and we’d be happy to help.
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