Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Brands ranked
Updated December 2023
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This latest sector report looks at the online car finance industry over the past 12 months, with the ups and downs of brand visibility and SEO success. We’re giving everyone in the sector a fast-track ticket to success by looking at the most crucial metrics like organic visibility, social media score, and technical health such as page speed. This is all for the top 100 brands in the industry so you can get a good look at the competition
If you’re in the business and want to know where you stand, this is the place to be. Download the free report today and see the full deep dive to find out where you placed this year, as well as how to pull ahead of the rest.
Building brand awareness online is a key strategy to being the first port of call for customers in the car finance market, and some brands have gained huge volumes of traffic through brand searches. With an average of nearly 50,000 monthly searches, Blackhorse.co.uk is one of the emerging brands in the market, with a 22% rise in brand-led searches. In our report, you will discover the brands customers are searching for the most, as well as the brands that are waiting to be heard. A reactive digital PR strategy and a boost in performance marketing will go a long way in driving brand-led traffic to sites across the market.
Do I have to pay for this report?
All our reports are free. We use them to build relationships with companies in specific industries. Feel free to download your free copy using the form above.
If you can’t find your brand on the report, you needn’t worry. We can put together a personalised report featuring your brand and send it to you asap. Simply get in touch and we’ll sort something out.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
Who are the top brands in this year's car finance market?
Little has changed among the heavy hitters of the car finance market, with zopa.com taking this year's top spot in our online visibility chart. However, the top 10 brands are not all it seems. Paragonbank.co.uk took second position in this year's rankings, but with a 31% decline in online visibility, the likes of oceanfinance.co.uk and moneybarn.com, both of which recorded some of the market's best growth, are waiting in the wings to capitalize.
The winners and losers of this year's car finance market?
With a 9% growth in the car finance market, there are a number of brands that have made statements this year. Closemotorfinance.co.uk, carplus.co.uk and youngcardriver.com have im-proved their online visibility drastically in 2023. However, it is aro.co.uk who have impressed us the most, soaring up the charts with a 91% growth in online visibility.
Unfortunately, even with market growth, some brands have been left eating their competitor's dust, with carvine.co.uk and carfinancegenie.co.uk recording the market's most significant de-cline in growth. But all is not lost, with a revamp in digital marketing strategies, these brands could see them driving a straight road to the top of the market.
Which brands do customers trust the most in 2023?
Building a trustful brand is a must for businesses dealing with customers online, and the car finance market is no different. High-quality content, fast-performing websites and customer reviews are all trust signals that search engine crawl bots are on the lookout for when ranking pages for those high-volume keywords. This year, motonovofinance.com takes pole position for consumer trust through the quality of their reviews. Find out where your brand sits when you download our free report.
What does it mean to have authority online?
Car finance can be a tricky world for customers to be in, with so many brands and a whole host of finance agreements being offered, customers can find themselves driving up the wall. One way brands can help customers is through their content.
Search engines rate the quality of a website's content based on how helpful it is, but also on how they showcase expertise in solving a customer's query. Brands that do this best have the highest authority scores. Find out who's leading the way in our report.
Who is leading the way on brand score?
Building brand awareness online is a key strategy to being the first port of call for customers in the car finance market, and some brands have gained huge volumes of traffic through brand searches. With an average of nearly 50,000 monthly searches, Blackhorse.co.uk is one of the emerging brands in the market, with a 22% rise in brand-led searches.
In our report, you will discover the brands customers are searching for the most, as well as the brands that are wait-ing to be heard. A reactive digital PR strategy and a boost in performance marketing will go a long way in driving brand-led traffic to sites across the market.
Do I have to pay for this report?
All our reports are free. We use them to build relationships with companies in specific indus-tries. Feel free to download your free copy using the form above.
I can't find my brand
If you can’t find your brand on the report, you needn’t worry. We can put together a personal-ised report featuring your brand and send it to you asap. Simply get in touch and we’ll sort something out.
If you want to know anything about the report or are curious about how we can create a be-spoke SEO strategy for your brand, get in touch today.
