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With all the changes in the Google algorithm this year, we thought we’d check up on how the online pharmacy market was doing with their online marketing performance. In this sector report, you’ll find a deep dive into the labyrinth of pharmacy brands online to see who has the best visibility and who might need a helping hand.
Online pharmacy sellers have been seeing an uplift in business due to the current climate. Therefore, optimising their online strategy is essential if they are to take advantage of and convert more customers. To give pharmacies a complete overview, the report investigates a range of metrics, including visibility, keyword opportunities, social media scores, and more.
If you’re a pharmacy company looking to bolster their SEO and online strategies this year and beyond, this report could be your first-class ticket. Download the report today.
The online pharmacy market has been all over the shop in previous months. Despite little change year-on-year in the top 10 pack, some brands have seen huge swings in visibility. We’ll be discussing these in more detail later in the breakdown.
When looking at the data from a YoY perspective, the market has been performing phenomenally, with a 58% increase in visibility. When looking a little closer, many of the top 10 brands have seen huge increases – some as high as 300%. Despite the algorithm changes and fluctuations, many of these brands have prevailed.
Of course, there have been some losers, but they haven’t lost nearly as much as the winners have gained. Overall, the pharmacy market is flying and, hopefully, if these brands play their cards right, they’ll be soaring for months to come.
Here is a quick rundown of the top 10 sites:
When we were investigating this market, our data analyst found a surprising discovery. As previously mentioned, many of the brands in the report were hit hard by algorithm updates during previous months. However, many of them bounced back.
Take Boots and Lloyds, for example. They were both hit by the algorithm update back in May 2019.
However, as you can see, they made a swift recovery in 2020. The real question is, what exactly did they do to improve their rankings? They were both down for quite a while, but only recently have they seen any improvement.
The secrets to these changes may lie in this report. If you too have suffered a decrease in visibility as a result of the everchanging landscape, the techniques Boots and Lloyds used to get out of their slump could be the lifeline you need.
To identify their specific strategies, get the report now!
High competition keywords also tend to be the most profitable, don’t they? It’s for this reason why they’re so difficult to grab. Despite having huge search volume and commercial intent, these keywords always seem out of reach. However, even if they may seem pie in the sky, you should still be aware of them.
In our online pharmacy report, we breakdown all the high competition keywords and let you know who’s ranking for them. This allows you to investigate what these brands are doing, replicate their strategy, and attempt to achieve similar results.
The most competitive keyword in the online pharmacy happens to be ‘online pharmacy’ funnily enough. Who would have thought? This keyword results in a number of authoritative brands including Simple Online Pharmacy, Lloyds, and Chemist Direct. These brands all take top spots for this term and, as a result, are sucking up around 33K impressions each month. Of course, this is just for one keyword. Who knows what the variants are like? It’s safe to say these sites did extremely well nabbing these positions for this keyword.
The second most competitive keyword is ‘cold sore treatment’. I’m not surprised this keyword is up there with the competitive bunch – who doesn’t want to treat their cold sores? When analysing the SERPs, it was surprising to find many of the results were informational guides from the likes of The NHS and Healthline. However, one brand did manage to poke through the competition. Lloyds has a subdomain page ranking lower down page one. Although it is not their main site, I’m sure they’re receiving a good handful of visitors as a result of this ranking.
Those are just two competitive keywords from our analysis. There are a lot more to dive into so you can learn about the competition. Get a free copy of our report now and learn where you should be focusing your keyword efforts in 2020.
As well as high competition keywords, the report also investigates the opportunity keywords that can be used to achieve good visibility whilst avoiding the competition. These keywords can be fairly lucrative and can result in impressive profits if you know what you’re doing.
When investigating these terms, here are a few characteristics we noticed on the SERPs. Include these in your own strategy for quick wins across the board.
Not every search is the same in Google and there’s always more than one way of searching for something. In some cases, people would rather search the abbreviation instead of the full word, and if pharmacy brands targeted these abbreviations, they’d have an easy method which enables them to improve visibility and avoid their competition.
With one of the opportunities keywords found, the SERPs were lacking in competition considerably when compared with the other queries in the report. If a pharmacy brand were to add this into their main strategy, their visibility would increase for sure.
Want this secret term? Get the report now.
As well as abbreviations, synonyms are also present in the online pharmacy market. Many of the opportunity keywords we found in our analysis were actually synonyms of keywords brands were already using to rank. If brands in this report were to utilise different synonyms in their copy, they could see a significant improvement in visibility.
In particular, many of the brands ranking for these terms were using the synonyms in their title tags, giving them the prevalence they need to send positive quality signals to Google.
If you want to see the synonyms you should be using on your pages, get the report now.
Social media is crucial if you want to compete with the big brands in the online pharmacy market. A strong social strategy is an effective way to engage with your audience, create a loyal following, and close more sales.
Because of all this, we include a social media analysis in our report. To see how this ripples out into the real world, we also investigate brand reach and compare it to the brands’ social relevance. This way, you can see how a brand’s social strategy is influencing their wider reach.
The best on social media in the online pharmacy world is Boots, who are smashing it for both social score and brand reach. In total, they have a social score of 3681 and brand mentions exceeding 3.3 million. Of course, Boots is a massive brand and it comes as no surprise that they’re killing it for brand mentions and awareness. However, diving into their social performance can provide a lot of insight and future ideas for smaller brands.
Their social media is filled with real photos of people and empowering quotes that get tons of likes and shares. Moreover, they have educational videos of people applying makeup as well as inspiration. There are also a few celebrity pictures in there, which get lots of engagement from loyal fans. All in all, if you’re looking to create a stellar social strategy, Boots is a brand to follow.
Want to see how your brand is performing on social? Get the free report now.
Trust is an essential component in any SEO approach. Through the various algorithm changes, Google has placed significant attention to website trust, so making sure you’re jumping through all their loops is essential.
One characteristic that makes websites and brands trustworthy is reviews. If lots of people are raving about a particular brand, there’s a good chance it can be trusted. Google knows this too. Therefore, if you want to get into Google’s good books, ensuring your reviews are tip-top is crucial.
Because of all this, we created a review/reputation league table of all the best brands in the online pharmacies market.
Here are the top 5 brands who are crushing it in terms of online reputation:
People are impatient and want their content delivered swiftly. Even a few seconds can cost you their attention. For this reason, making sure your site’s page speed is fast is vital. Not only will you lose visitors with a slow speed, you’ll also lose rank as Google views page speed as a quality score.
Page speed is so important these days that we include a full industry analysis of pharmacy brands’ page speeds and compare them to see who’s the best. With this info, you can reliably see what fast sites are doing and replicate their techniques.
Here’s what PageSpeed Insights identified as the top 5 fastest pharmacy brands:
Read more about the importance of page speed here.
This report is completely free. To get your hands on it, you only have to fill in the form above. We make these reports to build relationships with brands within markets we want to work in.
In order for a brand to make it into our reports, it needs to meet certain criteria. If your brand is not already included, it may not have met the threshold. However, you needn’t worry! Get in touch and we can send you a personalised report featuring your brand.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.