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Customer Reviews
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Brands Ranked
Updated June 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
In this industry report, we have looked into how online pharmacy brands’ digital marketing is faring after a couple of tumultuous years. To give a holistic view of brands’ digital presence, we’ve researched a number of metrics such as social media scores, visibility, authority, page speed, and more.
Overall, the online pharmacy industry has grown
with the industry average being a positive 4%. This means that it’s a great time for brands to look into
their eCommerce SEO campaign and take advantage of the increased potential. If you’re an online pharmacy looking to lift your online presence and potential revenue, then this report will show you what to look out for!
Who are the top brands in this year's pharmaceutical industry?
Boots.com takes this year’s top spot in our online visibility charts, closely followed by lloydspharmacy.com and theindependentpharmacy.co.uk.
Despite boots.com and llyodspharmacy.com maintaining the top positions in this year’s report, they have taken a -6% and -39% decline over the last year. With a big gap between 2nd and 3rd position, theindependantpharmacy.co.uk has seen a 33% increase in the previous year, meaning they’re waiting in the wings to capitalise and leap ahead even more.
What pharmaceutical brands have seen the most organic growth in 2024?
After close medical attention, we have highlighted the top five brands which have grown above the rest in 2024, these are:
1. theindependentpharmacy.co.uk [+33%]
2. oxfordonlinepharmacy.co.uk [+146%]
3. click2pharmacy.co.uk [+375%]
4. peakpharmacy.co.uk [+1589%]
5. pharmacyonline.co.uk [+382%]
What online pharmacy brand has had the best digital brand reach?
Brand reach is an important metric to consider in 2024 as it’s all about how well your marketing campaigns get people’s attention. We look at things like brand mentions and social media engagement to see if your name is on people’s minds.
The top 5 brands are:
1. boots.com
2. pharmacy2u.co.uk
3. onlinepharmacy.superdrug.com
4. well.co.uk
5. rowlandpharmacy.co.uk
Who are the most highly reviewed brands in the pharmaceutical industry?
Building and maintaining a trustful brand is necessary for businesses dealing with customers within the pharmaceutical industry. High-quality content, trusted authors, and customer reviews are all important trust signals that search engine crawl bots look for when ranking pages for high-volume keywords. This year, pharmacy2u.co.uk took the top position for consumer trust through the quality of its reviews.
The top-reviewed online pharmacy site in 2024 is pharmacy2u.co.uk, which has just over 450,000 customer reviews! Better yet, they’ve held this top spot for the third year running.
Here are the top 5 performers for user review 2024:
1. pharmacy2u.co.uk
2. lloydsdirect.co.uk
3. weldricks.co.uk
4. chemist-4-u.com
5. chemistdirect.co.uk
Which is the most highly reviewed online pharmacy?
Trust is a hugely important SEO factor for online brands, but especially so in the medical world. You may have heard of Google’s E-E-A-T update, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This is how reliable Google thinks your website is and can make or break your rankings.
Medical sites fall under the category “Your Money Your Life” and for these, Google is especially harsh when judging them on trustworthiness. So how do you improve trust? One way is to display user reviews from places like TrustPilot, Feefo, and Google.
We found the top reviewed online pharmacy site to be pharmacy2u.co.uk, which has nearly 400,000 customer reviews! Better yet they’ve held this top spot for the second year running. Kudos!
Here are the top 10 performers for user reviews:
Keyword opportunities within the pharmaceutical industry
Smaller-scale keyword gaps & opportunities in the pharmaceutical market are just as important as the larger broader keywords. Including these niche keywords within your next campaign can greatly impact the direction and allow brands to explore smaller avenues.
Below are the top three keywords we have identified as opportunity keywords:
• pharmacy open near me – 31,000 monthly searches
• chemist open near me – 13,000 monthly searches
• 24 hour pharmacy – 5,400 monthly searches
Is My Brand in this Report?
There's only one way to find out – download it for free! Our report includes the top 50 brands competing in the pharmaceutical industry, so every year, there's a chance for brands to enter the rankings or drop off the table entirely.
If you don't see your brand on this year's report, don't worry, we can still help. Get in touch for a free SEO audit and our team will uncover your performance and outline your strengths and weaknesses.
