The Pharmacy Market Report considers the online performance of 50 UK brands across ten metrics. How do you perform?

Brands Featured

  • boots.com
  • lloydspharmacy.com
  • chemistdirect.co.uk
  • pharmacy2u.co.uk
  • simpleonlinepharmacy.co.uk
  • chemist-4-u.com
  • doctorfox.co.uk
  • theindependentpharmacy.co.uk
  • weldricks.co.uk
  • pharmica.co.uk
  • expresschemist.co.uk
  • cooppharmacy.coop
  • travelpharm.com
  • zavamed.com
  • echo.co.uk
  • theonlineclinic.co.uk
  • oxfordonlinepharmacy.co.uk
  • pharmacyfirst.co.uk
  • treated.com
  • chemistclick.co.uk
  • well.co.uk
  • mypharmacy.co.uk
  • medexpress.co.uk
  • ukmeds.co.uk
  • pharmeasy.in
  • drfelix.co.uk
  • doctor-4-u.co.uk
  • healthexpress.co.uk
  • anytimedoctor.co.uk
  • chemist.co.uk
  • cloudpharmacy.co.uk
  • assuredpharmacy.co.uk
  • menspharmacy.co.uk
  • rowlandspharmacy.co.uk
  • chemist.net
  • instantecare.co.uk
  • reachpharmacy.com
  • thegpservice.co.uk
  • simplymedsonline.co.uk
  • clearchemist.co.uk
  • pilltime.co.uk
  • pharmacyonline.co.uk
  • inhousepharmacy.vu
  • lifepharmacy.co.uk
  • livewellnationwide.co.uk
  • pharmacyoutlet.co.uk
  • cohenschemist.co.uk

Show More Brands

What to expect inside

  • 2022 Pharmacy Market Report front cover
  • 2022 Pharmacy Market Report intro page
  • 2022 Pharmacy Market Report visibility page

Latest insights

  • boots.com has the best brand reach in the industry
  • ukmeds.co.uk hold the fastest loading site
  • Sites that have grown considerably in SEO visibility YOY are: boots.com, lloydspharmacy.com and theindependentpharmacy.co.uk
  • Sites that have lost visibility in the last year are: rxlist.com & chemistdirect.co.uk

10 minutes Reading time

1-50 Ranked

Updated June 2022

What this Pharmaceutical Industry report is all about...

In this industry report, we have a look into how online pharmacy brands’ digital marketing is faring after a couple of tumultuous years. To give a holistic view of brands’ digital presence, we look at metrics such as social media scores, visibility, authority, page speed, and so much more.

Overall, there has been growth in the online pharmacy industry, with the industry average being a positive 14%. This means that it’s a great time for brands to look into their digital marketing campaign and take advantage of the increased potential. If you’re an online pharmacy looking for a lift in your online presence and potential revenue, then this report will show you what to look out for!

Who are the winners and losers of the online pharmacy industry in 2022?

The big question everyone wants answering: who is the best and the worst in our industry report? There are a few ways to answer that question since a lot goes into our report, but the brand at the top of our visibility chart is Boots.com with a growth of 16%. This may be unsurprising to many but there are some brands that have seen huge visibility increases this year such as dailychemist.com and peakpharmacyonline.co.uk. Both of these brands have increased their visibility score by over 700% in the last year! We need to know their secrets.

On the other end of the spectrum are those who are looking a bit peaky. While rxlist.com is 3rd overall, they’re lagging behind the industry average and shrunk a huge 53% YoY – looks like their spot might be up for grabs! However, the biggest decrease in visibility seen across the online pharmacy industry was simpleonlinepharmacy.co.uk, dropping 77%.

Download your free full report now to see where your brand found itself on our table.

Biggest online pharmacy brands 2022

  1. Boots.com
  2. Lloydspharmacy.com
  3. Rxlist.com
  4. Chemistdirect.com
  5. Doctorfix.co.uk
  6. Theindependentpharmacy.co.uk
  7. Pharmacy2u.co.uk
  8. Pharmica.co.uk
  9. Weldricks.co.uk
  10. Zavamed.com

Online pharmacy brands with the biggest losses in 2022

  1. Simpleonlinepharmacy (-77%)
  2. Rxlist.com (-53%)
  3. Treated.com (-53%)
  4. Cooppharmacy.coop (-45%)
  5. Patientaccess.com (-43%)

Which online pharmacy has the best digital brand reach?

What is digital brand reach? Brand reach is an important metric to consider in 2022 as it’s all about how well your marketing campaigns get people’s attention. We look at things like brand mentions and social media engagement to see if your name is on people’s minds.

The top five social scores go to:

  1. Boots
  2. Patient Access
  3. PharmEasy
  4. Lloyds Pharmacy
  5. RxList

To calculate this score, we look at the top social media sites and go through metrics like following size, engagement with content, and amount of brand searches and mentions. If you want to improve your social media score, focus on creative and interactive campaigns that encourage followers to engage (leaving likes, reactions, and comments). You want people to think of your brand first!

Which is the most highly reviewed online pharmacy?

Trust is a hugely important SEO factor for online brands, but especially so in the medical world. You may have heard of Google’s E-A-T update, which stands for Expertise, Authoritativeness, and Trustworthiness. This is how reliable Google thinks your website is and can make or break your rankings.

Medical sites fall under the category “Your Money Your Life” and for these, Google is especially harsh when judging them on trustworthiness. So how do you improve trust? One way is to display user reviews from places like TrustPilot, Feefo, and Google.

We found the top reviewed online pharmacy site to be pharmacy2u.co.uk, which has over 300,000 customer reviews! There are also 3 online pharmacies with an average review score of 4.9/5: weldricks.co.uk, pharmica.co.uk, and theindependentpharmacy.co.uk.

What are the high competition keywords in the online pharmacy industry?

High competition keywords are the big terms that you’ll want to target because they have the most search volume and therefore, provide the most potential for high impressions and more money. However, this means everyone has their eyes on the prize – so they tend to be the hardest terms to rank highly for. This doesn’t mean you should ignore them but a smart SEO campaign will balance big keywords with achievable top search results positions.

Our report breaks down the keywords with the highest competition, so you know what to watch. Simple terms like “pharmacy” might have 537,000 monthly searches (UK) but its competitiveness score is a whopping 85/100.  Despite it being difficult to do, brands like Lloyds Pharmacy, Pharmacy2u, and Well.co.uk have all ranked in the top 3 positions for this term.

Looking to step-up your SEO game? A great place to start is looking at brands like these that have cornered the top of the market. Take notes and implement the same tactics in your campaign.

 

What are the high opportunity keywords in the online pharmacy industry?

An opportunity keyword is a term that we have found to have lower competition but high or growing search volume. This means that they’re easier to rank highly for as fewer people are currently targeting them and there is lots of potential to see a big increase in traffic.

24-hour Pharmacy

Nearly all of our opportunity keywords for the 2022 report were to do with 24-hour and late-night pharmacies. There are thousands of searches every month from people looking for pharmacy services outside of regular working hours, so any brand that can offer this unique selling point is in a great position.

 

How do I get the full online pharmacy report?

Simple! Just fill in the form at the top of this page and download the full online pharmacy industry for free. We make these reports completely free to download and keep because we want to build relationships with the brands in the industries we work in! If you’re interested in how your SEO campaign is performing and what to do to improve, we want to help.

My brand isn’t on the report?

Unfortunately, not every brand in the industry makes it onto the report – only those that meet a certain threshold are included in our annual findings. However, that doesn’t mean you can’t get more information about your SEO profile! Get in touch with us and we can send you a personalised report featuring your brand’s performance.

If you have any questions about the report or want to know more about how we can create a bespoke SEO strategy for you, contact us today.

 

 

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