10 minutes Reading time
Updated June 2021
With all the changes in the Google algorithm this year, we thought we’d check up on how the online pharmacy market was doing with their online marketing performance. In this sector report, you’ll find a deep dive into the labyrinth of pharmacy brands online to see who has the best visibility and who might need a helping hand.
Online pharmacy sellers have been seeing an uplift in business due to the current climate. Therefore, optimising their online strategy is essential if they are to take advantage of and convert more customers. To give pharmacies a complete overview, the report investigates a range of metrics, including visibility, keyword opportunities, social media scores, and more.
If you’re a pharmacy company looking to bolster their SEO and online strategies this year and beyond, this report could be your first-class ticket. Download the report today.
The online pharmacy industry hasn’t been doing well this year, with the entire market falling by -6%. However, although the market has gone down, that doesn’t mean all the brands within have stopped optimising their sites.
Big brands like Boots have managed to see an improvement in their organic visibility this year – they gained a total of 10%, which is a lot considering they’re already near the top. Brands like Pharmica also witness gains, achieving 195% in 2020. Pretty good going.
Of course, not all brands won this year. Many saw a loss. These included the likes of Chemist 4 U, which plummeted -70%. Chemist Direct also lost out, decreasing in visibility by -35%. Ouch.
Want to see where your brand ended up on our visibility league table? Download your free report today.
Here is a quick rundown of the top 10 sites:
Digital brand reach is an important metric to focus on in 2021. You want your marketing campaigns to get attention, and help your dream customers remember your name and message. With channels like social media, staying top of mind is easier than ever before.
To help you understand how hard your marketing is working, we have created a digital brand reach league table in our report. This takes social engagement and online brand mentions to create a comprehensive metric used to compare the competition.
For a quick reference, the best brand for digital brand reach in the online pharmacy market is Boots. This massive brand receives over 3.3million searches every month and has an owned social score of 3817. It’s safe to say they know a thing or two about branding. However, do bear in mind they are a monstrous brand with a lot of high budgets, so trying to compete directly could be a bad idea.
Other notable mentions include Echo, Well, and Lloyds Pharmacy. If you’re looking for tips on how to grow your brand, these are the sites to be watching.
Want to see where you came on our digital brand reach league table? Get the report now.
High competition keywords also tend to be the most profitable, don’t they? It’s for this reason why they’re so difficult to grab. Despite having huge search volume and commercial intent, these keywords always seem out of reach. However, even if they may seem pie in the sky, you should still be aware of them.
In our online pharmacy report, we break down all the high competition keywords and let you know who’s ranking for them. This allows you to investigate what these brands are doing, replicate their strategy, and attempt to achieve similar results.
The most competitive keyword in the online pharmacy space is “online pharmacy”. This keyword is searched 40,500 times every month and has a competitive score of 59/100. It’s safe to say that ranking for this keyword would provide a strong stream of traffic to your site if you’re able to land a first-page spot.
Some of the brands in this report have already achieved this. However, Lloyds, Chemist Direct, and Pharmacy 2 U all have high positions on the first page for this illusive keyword. If you’re looking to tackle this term, learning from these sites could prove a fruitful exercise.
Want to see more competitive terms to add to your campaign? Get the free report now and discover them all.
As well as high competition keywords, the report also investigates the opportunity keywords that can be used to achieve good visibility whilst avoiding the competition. These keywords can be fairly lucrative and can result in impressive profits if you know what you’re doing.
When investigating these terms, here are a few characteristics we noticed on the SERPs. Include these in your own strategy for quick wins across the board.
A lot of the keywords found in the report are associated with shipping times. Fast shipping times, in fact. Keywords with shipping words included are being searched hundreds of times a month. If a site were to start offering rapid shipping times as its USP, it could see decent gains.
Want to see more opportunity keywords just like this? Get the free report now.
Trust is an essential component in any SEO approach. Through the various algorithm changes, Google has placed significant attention on website trust, so making sure you’re jumping through all their loops is essential.
One characteristic that makes websites and brands trustworthy is reviews. If lots of people are raving about a particular brand, there’s a good chance it can be trusted. Google knows this too. Therefore, if you want to get into Google’s good books, ensuring your reviews are tip-top is crucial.
Because of all this, we created a review/reputation league table of all the best brands in the online pharmacies market.
Here are the top 5 brands who are crushing it in terms of online reputation:
Want to see where your brand ended up? . Download our report today.
People are impatient and want their content delivered swiftly. Even a few seconds can cost you their attention. For this reason, making sure your site’s page speed is fast is vital. Not only will you lose visitors with a slow speed, but, you’ll also lose rank as Google views page speed as a quality score.
Page speed is so important these days that we include a full industry analysis of pharmacy brands’ page speeds and compare them to see who’s the best. With this info, you can reliably see what fast sites are doing and replicate their techniques.
Here’s what PageSpeed Insights identified as the top 5 fastest Pharmacy brands:
Interested to see where you came? Get the free report now.
Read more about the importance of page speed here.
This report is completely free. To get your hands on it, you only have to fill in the form above. We make these reports to build relationships with brands within markets we want to work in.
In order for a brand to make it into our reports, it needs to meet certain criteria. If your brand is not already included, it may not have met the threshold. However, you needn’t worry! Get in touch and we can send you a personalised report featuring your brand.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.