Brands Featured

  • cathkidston.com
  • matchesfashion.com
  • radley.co.uk
  • samsonite.co.uk
  • aspinaloflondon.com
  • handbagclinic.co.uk
  • ospreylondon.com
  • smythson.com
  • kipling.com
  • tripp.co.uk
  • michaelkors.co.uk
  • leathercompany.co.uk
  • katieloxton.com
  • fjallraven.com
  • eastpak.com
  • thevintagebar.com
  • lakelandleather.co.uk
  • smiggle.co.uk
  • cottonon.com
  • ospreyeurope.com
  • awaytravel.com
  • longchamp.com
  • pickett.co.uk
  • bellroy.com
  • travelluggagecabinbags.com
  • jekyllandhide.co.uk
  • fiorelli.com
  • harberlondon.com
  • ettinger.co.uk
  • cambridgesatchel.com
  • rocketbags.co.uk
  • strathberry.com
  • miatui.com
  • peakdesign.com
  • tusting.co.uk
  • beistravel.com
  • herschelsupplyco.co.uk
  • noblemacmillan.com
  • allycapellino.co.uk
  • aiguillealpine.co.uk
  • ogio.com
  • ilexlondon.com
  • bearabeara.co.uk
  • pureluxuries.com
  • arnoldleathergoods.co.uk
  • gandysinternational.com
  • tuscanyleather.it
  • sandqvist.com
  • kovered.co.uk
  • homeofmillican.com

Show More Brands

What to expect inside

  • 2022 Bags & Leather goods market report front cover
  • 2022 Bags & Leather goods market report index page
  • 2022 Bags & Leather goods market report brand winners
  • 2022 Bags & Leather goods market report market visibility page

Latest insights

  • mamasandpapas.com has the best Brand Reach Score in the industry
  • babycenter.com has taken etc.co.uk's top spot in overall organic visibility, growing 126% YOY
  • Sites that have grown considerably in SEO visibility YOY are: babycenter.com, mamasandpapas.com and kiddies-kingdom.com
  • Sites that have grown considerably in SEO visibility YOY are: babycenter.com, mamasandpapas.com and kiddies-kingdom.com

10 minutes Reading time

1-30 Brands ranked

Report Updated May 2022

About Our UK bags & Leather Goods Report

  • Michael Kors has the best Digital Brand Reach in the industry
  • Matches Fashion is leading the way on Reviews
  • Sites that have grown considerably in SEO visibility YOY are: Cath Kidston, Aspinal of London and Kipling

What is this Bags & Leather Goods Report about, anyway?

We always want to know who’s got the biggest bag in the market, so we’ve gone ahead and rummaged through the collection to find the brands with the biggest impact and those that may have a few holes at the bottom that need taking care of.

We’ve taken a deep dive and analysed a wide spectrum of data and stats to bring you an in depth look at how the market is performing. With this by your side, you’ll be able to see how your competitors are looking, what’s working great for them and what faux pas you can avoid.

Want to grab the latest news about those bags? Fill out the form at the top of the page and we’ll send your copy straight to your inbox. If you want a little insight beforehand, though, then keep reading.

The winners and losers in the bags & leather goods industry

In total, the industry increased by 9% when it comes to organic visibility. It may not be the biggest leap, but considering people are able to get out and about and need those bags in their hands, it makes sense. Plus, there are brands that made great leaps and bounds on this momentum.

With this said, let’s take a look at some of those brands that clutched the top spot. For starters, Cath Kidston took a 30% difference on the previous year, managing to pull ahead of the competition. Aspinal of London managed a similar feat, with 27% under their belt, and while they may not have the top spot, Cotton On took a massive leap up with a 428% rise through the ranks. If you need inspiration when it comes to improving your SEO, these are the brands to take a look at.

Some brands found themselves slipping off of the shoulders of visibility in the last 12 months, however.  Matches Fashion is one of these, seeing a 12% drop in this time period. Lakeland Leather also took a tumble, with a 43% dip in visibility, but sadly it’s Firoelli who took the biggest dive at 76% down from last year. Still, it is possible to recover from this, but these brands need a little bit of adjustment to sit right in the industry once more.

Want to know where your brand lands on the bags & leather goods report? Get your free copy now.

Which are the biggest bags & leather goods brands in 2022?

Here’s a quick list of the top 10 brands in the report:

  1. Michael Kors
  2. Cath Kidston
  3. Smiggle
  4. Long Champ
  5. Kipling
  6. Matches Fashion
  7. Fjall Raven
  8. Samsonite
  9. Radley

Which bags & leather goods brands have seen the biggest growth in 2022?

We’ve seen some incredible growth this year with some brands. Here’s the top 5 performers in that area:

  1. bellroy.com
  2. rocketbags.co.uk
  3. cottonon.com
  4. thevintagebar.com
  5. kipling.com

Which bags & leather goods brands have seen the biggest losses in 2022?

As much as we love to see growth in brands, there’s always those who lose out too. Here’s that 5 name list:

  1. fiorelli.com
  2. cambridgesatchel.com
  3. ogio.com
  4. smiggle.co.uk
  5. peakdesign.com

Which bags & leather goods brands have the best digital reach?

Digital brand reach is what can make or break a brand when it comes to getting your customers to not only remember you but to spread the word about what you offer. By optimising your content and campaigns on search and social, you can improve this dramatically and see a lot more recognition for your work across the industry.

It is so important, in fact, that we’ve created a digital reach league table inside this report to compare the competition with each other. By gathering monthly brand searches and social media engagement, we’re able to produce a comprehensive metric to see who’s the best bag of the bunch.

While we’re on the topic – Right now the brand with the biggest digital reach in the bags & leather market is Michael Kors. Not only do they get 246 thousand brand searches a month, but they also have over 20 million followers across Twitter, Facebook and Instagram. Impressive, right? It’s things like this that make brands worth watching, to pick up the tips and see how they operate so you can implement that for yourself.

Want to see where your brand lands in comparison? Grab that free report now.

What are the high competition keywords in the bags & leather goods industry?

There are some keywords that will always be king in every industry. It’s the reality of the SEO fight that every brand goes through to get to the top. To get the most from them, however, you’ll need to do your research into high volume, high competition keywords. It may be tough, but the results will speak for themselves.

To give you a running start, we’ve dug into the market to find the essential terms to add to your campaign. Adding these to the list will help you know exactly where to target and if you’re on the right track or not.

In the bags & leather goods industry, one keyword that leads the way is “handbags”, with 75 thousand monthly searches. Probably not surprising, but it shows just how far that one niche can take a brand if they get their hands on it.

Next up is “handbags for women”, sitting at 35 thousand monthly searches, followed by “designer bags”, with 40 thousand. You can see who’s ranking best for these terms in the report, and see just what gives them that edge for these keywords in particular.

Want to see more? Scroll to the top of the page and fill in the form to get the free report now.

Keyword opportunities in the bags & leather goods industry

There’s a big space for brands to take the plunge into specifics when it comes to their bags. A lot of the keywords we’ve found related to particular products, like laptop bags and leather backpacks to name but two examples. These kinds of opportunity keywords could help give a big boost to brands that may be lagging behind on visibility. Question is, what kind of keywords are they?

Targeting specific niches

With a huge amount of search volume behind them, being specific to the niche is a key way brands can grow in this space. Investigating your lines of products and reorganising how they’re presented could be key to smashing it in the next year.

For instance, bum bags and beach bags are two listed examples with huge search volume behind them and targeting these specific areas with their own pages and informational copy could be a great way to jump ahead of the competition.

Which bags & leather goods brands have the best online reputation?

Would you shop from a site that has no reviews? Neither would most people, and Google notices which sites are ranking better than others on this metric as well.

With both customer and company looking at this factor for your brand, it’s important to understand who has the best reputation in the industry, as well as to maintain your own feedback and reviews across the board.

To help better understand the trust landscape, we’ve analysed all of the bags & leather goods brands with Trust Pilot reviews so you can see who’s got the golden reputation. Then, you can see just how they maintain their position and implement it for yourself.

With that said, here’s the top 5 brands killing it with a great online reputation:

  1. matchesfashion.com
  2. cambridgesatchel.com
  3. gandysinternational.com
  4. cathkidston.com
  5. tuscanyleather.it

Which bags & leather goods brands have the fastest page speed?

Without a doubt, a fast website makes all the difference in 2022. Not only does it improve the user experience, but without it Google will rank your site down. So, easy win on both sides to get it fast as it can be, right?

Because website speed is so vital, we’ve included a complete page speed analysis in the report of all the competition. With this, you can see which sites are doing best and take a look to see just how they do it.

Here’s what Pagespeed Insights identified as the 5 fastest bags & leather brands:

  1. longchamp.com
  2. harberlondon.com
  3. handbagclinic.co.uk
  4. kovered.co.uk
  5. homeofmillican.com

Want to understand why speed is so important? Read more about this here.

How much do I need to pay for this report?

Oh, nothing! The report is completely free. The goal is to help us build relationships with the brands we’d like to partner with, so feel free to download your free report using the form above and see if it can help you understand the market.

I can’t find my bags & leather goods brand in the report, where are we?

If you can’t find your own name in the report, get in touch with us as soon as you can. We can work with you to put together a personalised report on your brand and send it directly to your inbox.

If you want any more information about the report itself or are curious about how we make our bespoke SEO strategies for brands we work with, please get in touch today.

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