Brands Featured

  • knightfrank.co.uk
    knightfrank.co.uk
    accommodationforstudents.com
    accommodationforstudents.com
    student.com
    student.com
    unitestudents.com
    unitestudents.com
    uniplaces.com
    uniplaces.com
    hellostudent.co.uk
    hellostudent.co.uk
    scape.com
    scape.com
  • padsforstudents.co.uk
    padsforstudents.co.uk
    iqstudentaccommodation.com
    iqstudentaccommodation.com
    s
    s
    unilodgers.com
    unilodgers.com
    citylets.co.uk
    citylets.co.uk
  • knightfrank.co.uk
  • accommodationforstudents.com
  • student.com
  • unitestudents.com
  • uniplaces.com
  • hellostudent.co.uk
  • scape.com
  • padsforstudents.co.uk
  • iqstudentaccommodation.com
  • student-cribs.com
  • citylets.co.uk
  • urbanest.com
  • freshstudentliving.co.uk
  • studentpad.co.uk
  • studenttenant.com
  • crm-students.com
  • x1lettings.com
  • sturents.com
  • thenidocollection.com
  • bethnalstudentliving.com
  • manchesterstudenthomes.com
  • sanctuary-students.com
  • thestudenthousingcompany.com
  • studentcastle.co.uk
  • unilodgers.com
  • mystudenthalls.com
  • chapter-living.com
  • downingstudents.com
  • studentcrowd.com
  • studentmundial.com
  • campusboard.co.uk
  • studentroost.co.uk
  • host-students.com
  • luxurystudenthomes.co.uk
  • urbanstudentlife.com
  • rooms4u.co.uk
  • purestudentliving.com
  • collegiate-ac.com
  • primestudentliving.com
  • fortisstudentliving.com
  • beststudenthalls.com
  • chesterstudentlets.co.uk
  • liverpoolstudentlets.co.uk
  • abbeyrentals.co.uk
  • chesterstudentrentals.co.uk
  • wearehomesforstudents.com
  • hallbookers.co.uk
  • londonist.co.uk
  • cornwallstudentpad.co.uk
  • casita.com
  • theneighbourhood.uk.com
  • studentcirclelettings.co.uk
  • getconker.com
  • studenthousingguide.co.uk
  • kingstreetaccommodation.co.uk

Show More Brands

What to expect inside

  • Student Accommodation Market Report 2019 front cover
  • Student Accommodation Market Report 2019 contents page
  • Student Accommodation Market Report 2019 search trends page

Latest insights

  • knightfrank.co.uk has the best brand Reach Score in the industry
  • studentcrowd.com has the second highest organic visibility score in
  • Sites that have grown considerably in SEO visibility YOY are: studentroost.co.uk, unilodgers.com and mystudenthalls.com
  • Sites that have lost visibility in the last year are: unitestudents.com & studentpad.co.uk

10 minutes Reading time

20 pages Length

What Is The Report About?

We’ve jumped in deep with student accommodation sellers to see who’s well housed and who’s without a roof when it comes to their SEO strategy and online visibility.

In this report, we’ve dug deep into the foundations of these brands, providing a complete review of their visibility and other metrics that determine what they’re doing right and what they’re doing wrong.

A range of metrics and measurements are analysed, including visibility, keyword opportunities, and page speed. Metrics such as brand reach score and social score are also measured, which aren’t typically found in any other report.

Download this extensive report now and successfully identity how to outpace your competition and achieve better search rankings to increase both profits and brand awareness.

The winners and losers in the student accommodation industry

Despite the unwashed dishes and out-of-date food, the student accommodation industry is looking positive with the 3 top brands experiencing slight increases in visibility year on year. In fact, the entire industry has had an uplift of 9%. However, despite the optimism, there have been some deficits as well with some of the top brands losing as much as 40%.

Which are the biggest student accommodation sellers in 2019?

Here is a quick rundown of the top 10 sites:

  1. knightfrank.co.uk
  2. studentcrowd.com
  3. citylets.co.uk
  4. uniplaces.com
  5. unitestudents.com
  6. accommodationforstudents.com
  7. iqstudentaccommodation.com
  8. wearehomesforstudents.com
  9. mystudenthalls.com
  10. unilodgers.com

Which Student Accommodation Sellers Have Seen the Biggest Growth in 2019?

  1. studentroost.co.uk (92%)
  2. unilodgers.com (75%)
  3. mystudenthalls.com (75%)
  4. host-students.com (64%)
  5. thestudenthousingcompany.com (58%)

Which Student Accommodation Sellers Have Seen the Biggest Losses in 2019?

  1. unitestudents.com (-33%)
  2. studentpad.co.uk (-34%)
  3. studenttenant.com (-38%)
  4. crm-students.com (-39%)
  5. scape.com (-40%)

Keyword Opportunity for Student Accommodation Sellers

For the high competition keywords, accommodationforstudents.com is smashing it, taking P3 for the most competitive keyword in the industry – student accommodations. Interestingly, they also have P4. They appear to be ranking for both their generic homepage and their local page as well for certain locations (Chester being one of them!).

Accommodationforstudents.com also get P2 for the second most competitive term – student accommodation in Manchester. A lot of the brands in the analysis do well with the third most competitive term ‘student accommodation in Edinburgh’, with unitestudents.com and mystudenthalls.com all taking first page positions. These keywords all have monthly search volumes of 4K plus, so they’re definitely ones to aim for!

As well as high competition keywords, our in-depth analysis also looks into the opportunities that these brands have let fly under the radar. Keywords such as ‘student accommodation plymouth’ have good search volume but only one brand is ranking for it (accommodationforstudents.com).

So, the real question is this: how can brands achieve higher visibility and utilise these opportunities to their full potential? Here are a few things we noticed about the SERPs when analysing the keywords.

Enhanced Copy

For some of the top results, there is enhanced copy on the category pages which contains keywords and semantically rich information to tell Google more about the page. Enhanced content is a fantastic way to get more keywords into the page and influence rankings.

Adding an extra 700 words of content to a category page gives it a lot more clout in the SERPs, so brands and sites should look to start focusing on this factor if they are to achieve better visibility.

GMB Optimisations

Because a lot of the searches in regard to student accommodation are local, the map pack often appears in the majority of searches. It would be a good idea for brands to start optimising their GMB profiles to get better positions in the map pack to make sure they are staying visible to their ideal consumers.

Student Accommodation and Social Networks

Maintaining a strong social presence is vital if you are to survive the ever-changing environment of the digital world. With constantly changing algorithms, it is important to stay ahead of the curve with your social strategy.

Some brands know how to rock it and others are still learning…. But how are the sites in the student accommodation industry doing? After all, students spend countless hours on social media, so the demographic is definitely using it.

Student.com seems to be topping the charts with a social score of 333 and a brand reach score of 22200 – they’re definitely doing something right. A quick flick through their social profiles reveals a lot. They have a combined follower count of 174,400, which is the second higher of all the brands analysed.

Their Instagram is filled out with essential information in the form of saved stories, with stories about the company, tips and tricks, and places to live. They have a lot of high-quality imagery and lots of informative content – there isn’t a lot of selling, which is good! Their Facebook is not much different; they post high-quality videos, partnerships, and blog content to educate their audience, boosting their expertise and authority in the process.

However, Student.com aren’t the only ones smashing the socials. Uniplaces.com has the highest follower count, with 296,082 across multiple platforms and a total social score of 578. They’re Facebook is filled with useful, practical posts from their blog, and engaging videos. Their Instagram is filled with super high-quality images, including a lot of content surrounding their abroad opportunities. Each post gets around 60 likes, which is good for this industry.

If you’re looking to renovate your social strategy, these sites are the ones to watch. If you want a more detailed analysis of these metrics, download the report now!

Which Student Accommodation Sellers have the Fastest Page Speed?

People are in a rush… So make them wait for your site to load? If you’ve got a slow loading site, you’re not only killing your conversions but you’re hurting your SEO capabilities in the process.

Having a fast website is crucial if you want a good chance of ranking against your competitors. We put each site through PageSpeed Insights to see exactly how they’re performing.

Here are the top 5 sites that are performing the best for page speed:

  1. sturents.com
  2. studentpad.co.uk
  3. hallbookers.co.uk
  4. studentdigsgloucestershire.co.uk
  5. chesterstudentlets.co.uk

Read more about the importance of page speed here.

Do I have to Pay for this Report?

Nope, this report is completely free. We analyse and review a range of industries that we would love to work. The information we collect shouldn’t be hidden from public view or be placed behind a paywall. Our reports will be free forever.

What if my Brand isn’t on the Report?

We have specific markers and thresholds that need to be met if you are to be featured in one of our comprehensive reports. However, from time to time, things get missed. If you’re brand or company is not featured in our report, get in contact and we can give a personalised copy of the data.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

How Do I Get This Amazing Report? 

If you like what you see, you can download the report (for free) by adding your information into the form at the top of the page. Once you’ve filled in all the necessary boxes, your report will be packaged and sent straight to your inbox.  

Which are the biggest student accommodation brands in the UK? 

There are lots of different sites and brands that offer student accommodation. However, here are the top 10 in the industry in 2019: 
<ol>
<li>Knight Frank</li>
<li>Accommodation for Students</li>
<li>Unite Students</li>
<li>Student.com</li>
<li>City Lets</li>
<li>Scrape.com</li>
<li>Pads for Students</li> 
<li>Student Pad</li>
<li>IP Student Accommodation</li>
<li>Student Cribs</li>
</ol>

Which brands saw the most growth in their visibility since 2018? 

These are the brands that have done very well and increased their visibility this year. Check them out, they’re clearly doing something right with their SEO. 
<ol>
<li>Unilodgers.com (3519%)</li>
<li>Studentcrowd.com (49%)</li>
<li>Unitestudents.com (167%)</li>
<li>Wearehomeforstudents.com (175%)</li>
<li>Knightfrank.co.uk (33%)</li>
</ol>

Which Brands Saw the Most Decline in Their Visibility since 2018? 

These brands saw the biggest decrease in their site’s visibility in 2018. Hopefully, they can turn things around in the coming year. 
<ol>
<li>Mystudenthalls.com (-61%)</li>
<li>Crm-Students.com (-30%)</li>
<li>Hellostudent.co.uk (-51%)</li>
<li>Iqstudentaccommodation.com (-47%)</li>
<li>Freshstudentliving.co.uk (-34%)</li>
</ol>

I Want to be Featured on Your Report, How Can I Achieve This? 

If you are not already included in the industry report it might be because you haven’t met our required threshold for visibility. However, if you believe we’ve made a mistake in this regard and think your brand needs featuring, don’t be afraid to reach out! 

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