Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
1-50
Brands Ranked
Report Updated September 2022
We’ve taken a walk through the mortgage market for our next sector report, investigating how mortgage providers are operating in the online world.
We look into the ins-and-outs of your prime competitors, building our report around key metrics such as visibility, keyword potential, and page speed. As well as the essentials, you also get a peek at rarer metrics, like social score, brand reach, and reputation analysis… all for free.
The Mortgage Market Report provides an insightful view on the mortgage industry’s digital performance for the year, with analysis on current standings, movements, and opportunities for digital growth. With this asset in the palm of your hands, you’ll get a broad overview of which brands are performing the best, who’s in need of a major renovation,
This is a no cost, no risk opportunity to get the latest on what’s going on within the mortgage market. This report will provide you with crucial insight, enabling you to take your business to a whole new level. Download your free mortgage sector report now using the form above.
The mortgage market is on the rise. Overall, the entire market has improved by 14% – this is an industry that has seen a real shift towards digital in recent years. But of course, where there are wins, there are also losses.
The fastest growing brand this year is alexanderhall.co.uk. They’ve grown by 358% YoY and while only the 10th biggest brand in terms of visibility, they are definitely making the right moves.
It’s worth paying attention to those who aren’t doing so well. Justmortgagebrokers.co.uk have dropped 5 places losing 43% of its organic visibility.
Want to see where your brand ended up in our visibility league table? Download the free report now.
Here is a quick rundown of the top 10 sites in terms of their online visibility in the mortgage market:
These online mortgage providers saw the biggest year-on-year wins in their organic visibility:
High competition keywords are present in all industries, especially those in demand. Understanding these keywords better equips you when tackling them. This is why we included a high competition keyword analysis in our report.
The most competitive term in the mortgage industry is ‘mortgage calculator’. This keyword has a monthly search volume of 52K.
Online reputation is key. If you’re not making sure your brand is conveying trust and authority in the online world, it’ll cost you customers and loyalty. Not to mention Google’s signals of E-A-T (expertise, authority and trust) are always at play.
One of the best ways to manage your online reputation is through online reviews, such as Trustpilot. Users can explore these reviews and make sure you’re a brand to trust. Additionally, Google uses signals like this to judge your site, so having them there is highly preferable.
Because of this fact, our sector report dives into the online reputations of mortgage providers, measuring this using online reviews. With this information, you can see where your brand sits against the competition, as well as spying on who’s pleasing their customers the most.
Here are the top 5 brands who are crushing it in terms of online reputation:
Here’s what PageSpeed Insights identified as the top 5 fastest mortgage brands:
Read more about the importance of page speed.
It’s free! Unlike others, our industry reports are completely free – no strings attached. We aim to build relationships in sectors we want to work in and providing competitive insights is how we achieve that. Feel free to download your free report using the form above.
We have a number of thresholds a brand has to meet in order to be included in finance industry reports like this one. If your brand didn’t meet all the criteria, it may have been missed. If this has happened, get in touch immediately and we’ll send out a personalised report ASAP.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
