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We’ve taken a walk through the mortgage market for our next sector report, investigating how mortgage providers are operating in the online world.
We look into the ins-and-outs of your prime competitors, building our report around key metrics such as visibility, keyword potential, and page speed. As well as the essentials, you also get a peek at rarer metrics, like social score, brand reach, and reputation analysis… all for free.
The Mortgage Market Report provides an insightful view on the mortgage industry’s digital performance for the year, with analysis on current standings, movements, and opportunities for digital growth. With this asset in the palm of your hands, you’ll get a broad overview of who’s performing the best, who’s in need of a major renovation, and trended identified as to why.
This is a no cost, no risk opportunity to get the latest on what’s going on within the mortgage market. This report will provide you with crucial insight, enabling you to take your business to a whole new level. Download your free mortgage sector report now using the form above.
The mortgage market is on the rise. Overall, the entire market has improved by 50% – a huge uplift despite the many algorithmic changes going on in the SERPs. Many of the top brands have also seen increases, some in the thousands. Of course, where there are wins, there are also losses.
Take Tussle, for example. This brand came out of nowhere and took the market by storm with a visibility increase of 6000%! If you’re looking for quick wins, this might be the brand to watch. Alternatively, Cumberland suffered this year, falling by -47%.
Want to see where your brand ended up in our visibility league table? Download the free report now.
Here is a quick rundown of the top 10 sites in terms of their online visibility in the mortgage market:
These online mortgage providers saw the biggest year-on-year wins in their organic visibility:
High competition keywords are present in all industries, especially those in demand. Understanding these keywords, and where you sit on them, better equips you when tackling them. It is for this reason as to why we include a high competition analysis in our report.
We look at the most competitive words in your market and see where the brands on this list place. With this, you get insight into what your competitors are doing to get those sought-after spots, allowing you to mimic them in the hopes of achieving the same results.
The most competitive term in the mortgage industry is ‘best mortgage rates’. This keyword has a monthly search volume of 27K and is definitely one you should add to your target list. When searching this term, as expected, the majority of the results are comparison sites such as Money Supermarket. However, despite the other sites, L&C has managed to snatch position 6. If there is one result related to a mortgage provider, there is hope for other brands. If you’re looking to steal more prime positions such as this, we suggest you take a look at L&C’s strategy. In fact, we broke down L&C’s site in an audit, as it was that good!
Want to see more high competition terms and see where you sit on them? Download your free report now.
As well as high competition keywords, our Mortgage Market Report also breaks down the opportunities that present themselves for both established and underdog brands. These keywords allow you to successfully meander the competition and achieve good visibility without using a lot of resources.
We take a look at the SERPs for some of these keywords to see what brands need to do to achieve high positions. Here’s some of the elements we noticed.
Categories are the pages you want to rank if you’re looking for greater profit. Although you may think you have exhausted this part of your site, you’re probably wrong. Even larger brands miss the easy opportunities available to create new categories that target a totally different keyword. When doing so, the bottom line increases dramatically.
Some of the keywords in this report are not being targeted by any of the brands within. This means that, with a bit of elbow grease, an up and coming brand can swoop in and quickly rise to the top.
Want this keyword? Get the report now.
Listicle opportunities are those which involve articles that usually start with phrases like “top 10…” or “the 5 best…”. They’re a highly sharable content format and are used a lot of the time to target highly commercial keywords.
On many of the keywords in our opportunity list, listicle articles are appearing all over the shop. Clearly, if smaller brands want a chance at garnering high visibility, they should start producing more of this type of content (targeting the right keywords.)
Want to see the keywords where this kind of article is present? Get your free copy of the report now.
Social media is a very important part of any online strategy. Without it, your brand won’t be in front of millions of people who are interested in the type of product you’re selling. Additionally, you wouldn’t have the opportunity to engage with them and bring them closer into your company culture.
We include an in-depth social analysis in our report to show you who’s performing the best in the mortgage sector. Along with this, you also get to see a brand reach score to see how social media translates to brand searches outside of the platforms.
In our mortgage industry analysis, the best brand for social media definitely goes to Gleeson Homes. They have both the highest social score and highest brand reach score. It’s safe to say that they’re smashing it on both measurements.
When looking at their social strategy, it is clear why they perform better than the others. They have a follow count upwards of 60K – more than of any other mortgage provider. The majority of their followers are on Facebook, and they seem to keep them engaged with pictures of new homes, themed posts depending on the day of the year, and much more. When looking into their Instagram, the story isn’t much different.
A lot could still be improved on, but Gleeson is definitely a brand to watch, especially as they have the largest following. Unfortunately, the mortgage industry isn’t all that interesting when taken on face value. However, with a splash of creativity, it is always possible to make engaging posts that attract attention.
Want to see how your mortgage social strategy compares with the competition? Get your free report using the form above.
Online reputation is key. If you’re not making sure your brand is conveying trust and authority in the online world, it’ll cost you customers and loyalty. Not to mention Google’s signals of E-A-T (expertise, authority and trust) are always at play.
One of the best ways to manage your online reputation is through online reviews, such as Trustpilot. Users can explore these reviews and make sure you’re a brand to trust. Additionally, Google uses signals like this to judge your site, so having them there is highly preferable.
Because of this fact, our sector report dives into the online reputations of mortgage providers, measuring this using online reviews. With this information, you can see where your brand sits against the competition, as well as spying on who’s pleasing their customers the most.
Here are the top 5 brands who are crushing it in terms of online reputation:
When people are shopping online and browsing the web in general, they don’t want to be slowed down by a poorly loading site. If they come across a sluggish site, they’re likely to bounce off and explore someplace else. Therefore, making sure your site is lightning fast should be a priority concern.
Google also looks at your site’s speed when measuring its quality, as it wants to give its users the best experience. Thus, you have even more of a reason to speed up your servers.
For this reason, we have thrown in a free speed analysis of the top mortgage providers on the web, seeing how they compare against each other. With this insight, you can see what the fastest brands are doing to achieve high quality ratings.
Here’s what PageSpeed Insights identified as the top 5 fastest mortgage brands:
Read more about the importance of page speed.
It’s free! Unlike others, our industry reports are completely free – no strings attached. We aim to build relationships in sectors we want to work in and providing competitive insights is how we achieve that. Feel free to download your free report using the form above.
We have a number of thresholds a brand has to meet in order to be included in finance industry reports like this one. If your brand didn’t meet all the criteria, it may have been missed. If this has happened, get in touch immediately and we’ll send out a personalised report ASAP.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.