Brands Featured

  • theperfectsmile.co.uk
  • oralb.co.uk
  • mydentist.co.uk
  • ukteethwhitening.com
  • uk.spotlightoralcare.com
  • smiletimeteeth.com
  • invisalign.co.uk
  • smile-science.co.uk
  • dentaldirect.co.uk
  • larkhamhouse.co.uk
  • smiledirectclub.co.uk
  • curaprox.co.uk
  • dentocare.co.uk
  • advanceddentistry.co.uk
  • reading-smiles.co.uk
  • wisdom-toothbrushes.com
  • thehumble.co
  • growingsmiles.co.uk
  • straightteethdirect.com
  • whitesbeaconsfield.co.uk
  • dental-aesthetics.co.uk
  • tepedirect.com
  • toothbrushes.co.uk
  • smileprep.com
  • straightmyteeth.com
  • getquip.com
  • whitewashnano.co.uk
  • swissclinic.com
  • brushbaby.com
  • instantwhites.com
  • hydeandental.com
  • prowhiteteethkits.co.uk
  • organicallyepic.uk
  • thetruthbrush.com
  • advancedwhitening.co.uk
  • cityorthopeds.com
  • glowhites.co.uk
  • crestdeals.co.uk
  • innersmileuk.com
  • lumaoralcare.com
  • my-whitesmile.com
  • getstarted.dwaligners.co.uk
  • wondersmile.co.uk
  • clearwonder.com
  • prowhiteplus.com

Show More Brands

What to expect inside

  • 2021 Oral Care Market Report Front Cover
  • 2021 Oral Care Market Report Index
  • 2021 Oral Care Market Report Vis YoY Tbale

Latest insights

  • oralb.co.uk has the best Brand Reach Score Score in the industry
  • theperfectsmile.co.uk holds the No.1 position in terms of visibility
  • Sites that have grown considerably in SEO visibility YOY are: theperfectsmile.co.uk and uk.spotlightoralcare.com
  • Sites that have grown considerably in SEO visibility YOY are: mydentist.co.uk and invisalign.co.uk

10 minutes Reading time

1-50 Brands Ranked

Updated November 2021

What is this report about?

Within this report, we are taking a close look at the dental care online market over the past year. Here we’ll be finding out which brand’s marketing performance in the online space shines the brightest- just like a set of pearly whites.

Our analysis provides you with a complete overview of the online industry to help you understand what marketing strategies are working well, and what is not. We rank competitor websites’ performance against one another across key performance indicators. Brand reach, link authority, visibility, page speed, and domain authority. Plus, identify keyword opportunities to increase organic traffic. For any digital brand looking to build their online growth and see results – this report really is essential.

The receive the free dental care report, full of detailed industry insights, simply fill in the form above.

What brands are included in the report?

Don’t worry if you can’t find your brand. Whilst the report displays the top performers in the dental care online scene, we have plenty more data to share with you. Please don’t hesitate to get in touch as we’re always happy to share.

We also offer free digital audits for companies. We’ll analyse your website and advise on the best ways to maximize PPC and Organic SEO performance. It’s extremely helpful if you’re looking for new opportunities and don’t have the time in your busy work schedule.

SEO winners and losers in the Dental Care online industry

Overall, the dental care industry has increased by 17% in invisibility in the past year. But, if start to look at brands individually there have been some mixed results and some major shifts to note.

  1. The Perfect Smile has impressively moved to the top spot with a humongous 338% increase in visibility.
  2. UK Spotlight Oral Care takes second place with an even bigger 7233% increase in visibility.
  3. Smile Time Teeth has also had a great year with a visibility increase of 1561%
  4. Smile Science is an online brand to watch closely too with a visibility increase of 6075%
  5. Larkham House has had an increase of 165% – as you see from the results, their SEO has seen some fantastic results.

And, the brands that haven’t been performing well in terms of visibility?

  1. My Dentist (-24%)
  2. Invisalign (-64%)
  3. Smile Direct Club (-87%)
  4. Dentocare (-44%)
  5. Growing Smiles (-59%)

Which online Dental Care websites have the best digital reach?

The dental care industry report will identify which brands are utilising social media and branded marketing effectively. We take into account a variety of social signals and brand searches.

Invisalign is one of the current digital reach leaders with 90k brand searches every month. So, if you’re struggling to understand how to use social platforms and branding to your advantage, definitely take a look at their approach.

Here is a quick rundown of the top 5 sites:

  1. invisalign.co.uk       
  2. mydentist.co.uk     
  3. smiledirectclub.co.uk          
  4. oralb.co.uk
  5. toothbrushes.co.uk

What are the high competition keywords in the online dental industry?

Competitive keywords have a high search volume. If you want to increase your website’s position on Google’s search engine results page, you’ll need to identify the high-competition keywords in your industry. Once you’ve done your keyword research you can start to target each of these in your website’s content.

Keyword research is a long process but here we are going to talk about a few in the dental care industry to save you time.

The most competitive keyword in the online dental care industry is “electric toothbrush” which receives 111K searches per month and has a competitive rating of 74/100. Boots.com currently holds the number 1 spot on Google for this keyword and it’s no surprise with their high domain authority.

There is a search trend in users seeking information about whitening. The competitive long-tail keywords are “best whitening toothpaste” with 990 monthly searches and “best teeth whitening toothpaste” with 540 monthly searches. Both could inspire a new title for supplementary content such as blog posts and guides – there is certainly a demand for it.

To discover a whole list of competitive keywords in the online dental care industry, download the free report.

What are the keyword opportunities in the Dental Care industry?

The report also highlights keyword opportunities. These are keywords with an increase in search volume and low competition. If you can identify them before all your competitors you can quickly boost your rankings on the SERPs.

Here’s a trend we found after reading the report and analysing the data…

Kids Electric Toothbrush

Kids electric toothbrush” has 14k monthly searches and a competitive rating of 31. “Baby toothbrush” and “kids toothbrush” are related keywords that have also made it into our opportunity keyword list. There has clearly been a demand over the past year for this type of product.

Taking the number 1 position on Google for “kids electric toothbrush” is again, retailer Boots. They perform very well on dental care-related keywords which shows how trusted they must be by customers. Taking the second position is Oral-b. If you start to compare each website’s landing page for this keyword you’ll see how they take a very different approach.

If you click on the link to the page Boots ranks 1st for “kids electric toothbrush” you’ll land on a product listing page. Whereas the page Oral-b ranks 2nd position for the same keyword is more of a showcase page. Both brands take two opposite approaches! And it’s important to analyse the SERPs when you’re doing your keyword research to find out what’s working well.

To explore more keyword opportunities, download the free report. You’d be surprised how much insight you can learn from it.

Which Dental Care websites have the best online reputation?

Today, reviews are imperative for brands. Included in Google’s ranking factors are expertise, authority, and trust also known as E-A-T. As Google only wants to direct the most trustworthy websites to their users.

Because of this, we have analysed all of the Trust Pilot reviews of the dental care websites included in the free report. From this, you can learn what competitors are doing well in terms of receiving great reviews and then find out how they achieving this.

Here are the top 5 brands with the best online reputations:

  1. dentaldirect.co.uk 
  2. whitesbeaconsfield.co.uk   
  3. mydentist.co.uk     
  4. dentocare.co.uk
  5. smiledirectclub.co.uk

Want to see where your brand ended up? Download the free report now.

Which online Dental Care sites have the fastest page speed?

Page speed is another one of Google’s ranking factors. You’ll need to make sure your website’s mobile and desktop versions are as fast as possible to impress Google.

We have put all the dental care websites in the report through a speed test.

Here’s the websites that PageSpeed Insights identified as the top 5 fastest dental care websites:

  1. innersmileuk.com  
  2. smileprep.com
  3. reading-smiles.co.uk            
  4. growingsmiles.co.uk            
  5. smile-science.co.uk

If you’d like to find out your brand’s speed rating, download the free report.

Read more about the importance of page speed here.

How much does the report cost?

It’s free! Want to know more about our services or data? Get in touch today.

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