Is the report really free?

Yes. We give them away because the only thing we need from you is your email. No payment, no credit card, no catch.

How fresh is the data?

We refresh every report twice a year. The 2026 Online Florist Index uses data collected in February 2026, for the period Feb 2025-Feb 2026.

Why isn't my brand in the top 100?

Unfortunately, due to the nature of the beast, we cannot gather data for every single website that ranks for a florist keyword and considers itself a florist brand. We rank the 100 largest by organic visibility in the UK. However, if yours isn’t there, we’re more than happy to gather some data for you using the full range of tools at our disposal. If you’d like custom data, get in touch. Request custom data

Will you put me in a sales sequence?

No. We are committed to making this report the single best free asset for in-house florist marketers. Our sector reports are far removed from a lead magnet. That said, it’s impossible for us to share all the insights that can be gleaned from the data in the PDF alone. We will follow up with additional analysis, written by us, sharing our thoughts on the data based on our 15 years of experience as the search agency behind some of the UK’s biggest brands. This often includes analysis of where search marketing is going within the industry and brand spotlights, where we break down why we think certain brands are doing well. We maintain that you can unsubscribe from this additional content if you wish. It will never be a sales push, only ever added value.

Can you do a bespoke version for my brand?

Yes. We spend tens of thousands of pounds a year on top-of-the-line software, tools and proprietary systems that we have at our fingertips, and are more than happy to help you with your data needs. Get in touch with a brief. Request custom data

2026 Florist Industry Report

Our reports have been the UK’s No.1 search marketing benchmark for the last 10 years! Marketing decision makers spanning 60 sectors have downloaded our reports to save over 72 hours of research and discover exactly how their brand ranks against the competition in search, visibility, and growth potential.

Between early 2025 and early 2026, the UK florist market grew just +3% in aggregate organic visibility, while UK flower search volume has fallen 7.3% since 2022. That +3% average hides a market splitting in two. Arena Flowers grew 114% and climbed from rank 32 to rank 20. Bunches grew 106% and moved from rank 13 to rank 8. Direct2Florist grew 68% over the same period. At the other end of the table, Floom lost 69% of its organic visibility, Grace and Thorn lost 74%, and Sarah Raven, one of the most recognisable names in UK gardening and floristry, lost 25%. The distance between the strongest grower and the steepest faller across a single year is 188 percentage points.

These swings happened in the same market over the same twelve months. The brands gaining share tend to rank for category, occasion and intent-led searches, where people are looking for flowers or for a specific occasion before they have a particular shop in mind, and they are doing it without the largest budgets or the longest heritage in the sector. When total demand contracts, every search one brand wins is a search another brand loses, so the brands earning non-brand visibility are pulling traffic directly off the established names. The report ranks the top 100 UK florist brands across organic traffic, brand awareness, domain authority and page speed, and shows where a brand sits on each measure against the 100+ competitors tracked.

The brands winning visibility in 2026 are the ones that turned service quality into searchable, visible proof. Arena Flowers carries 22,245 reviews at 4.6 stars. Direct2Florist carries 37,437 reviews at 4.8 stars. Bunches carries 17,251 reviews at 4.3 stars. Review volume at that scale now does real work in search: it appears as star ratings in rich snippets and on Google Business Profiles before anyone clicks through, and it lifts click-through rate well ahead of listings that show only a few hundred reviews or a blank star rating. For a high-stakes gifting purchase, where the buyer gets one attempt to get a birthday or anniversary right, that visible proof answers the question they are really asking before they ever reach the site.

Floom shows the other side of this. It ran as a marketplace connecting buyers to independent florists, which promised more choice but made it hard to surface clear, attributable reviews at the moment someone decided where to order, and Floom lost 69% of its organic visibility over the year. Delivery speed has levelled out across these brands too. Same-day delivery searches have fallen 17.8% since 2022, and once every serious operator offers next-day or same-day dispatch, the promise stops setting anyone apart. What separates the brands now is whether a sceptical buyer can see, at a glance, that other people trusted them with the same occasion and came back satisfied.

The keyword data points to demand that most florist brands have so far overlooked. ‘Birth flowers’, the blooms associated with each birth month, draws 21,000 monthly UK searches at a competition score of just 3, which makes it the single biggest untapped term in the dataset. Across the sector, published content built specifically to answer it remains scarce. ‘Letterbox flowers’ draws 19,000 monthly searches at a competition score of 24. ‘Dried flowers’ still commands 16,000 searches at a competition score of 11. Each of these carries real volume in a market where overall search demand is shrinking, which is precisely what makes them worth claiming now.

A competition score of 3 against 21,000 monthly searches means a brand that publishes genuinely useful birth-flower content, internally linked from its category and occasion pages, can rank for the term without fighting an established incumbent for the position. In a contracting market, growth comes from winning the demand competitors are ignoring, and these clusters are sitting unclaimed. The brands already growing, Arena Flowers, Bunches and Direct2Florist, are winning on exactly this kind of category, occasion and intent-led search, the queries people type when they describe what they want before they have a brand in mind. The full report lists the highest-opportunity keywords across the sector, with monthly search volume and competition score for each, so a brand can see where ready demand sits and how hard each term is to win.

Brand recognition on its own has stopped protecting the names that built this category. Moonpig has roughly 1,000,000 monthly brand searches, far ahead of anyone else in the sector, and it still lost 8% of its visibility this year despite carrying 525,734 reviews. The size of a brand’s audience, by itself, is now doing little to lift its organic performance.

The brands gaining ground, Bunches, Arena Flowers and Direct2Florist, hold modest brand-search volumes relative to how well they rank. They are winning on non-brand visibility: the category, occasion and intent-led keywords people search before they have decided who to buy from. That is where the growth in this market is being earned, and it is being earned by brands most buyers would struggle to name before searching. For a senior marketer, this means content depth and page strategy are now doing more for visibility than brand-awareness spend, at least at the margin where these brands compete. A brand can hold a commanding lead in brand searches, as Moonpig does, and still lose share to competitors who rank for the searches that capture undecided buyers. The full report sets brand-search volume against organic performance for the top 100 florist brands, so a brand can see whether its awareness is translating into visibility, or whether smaller competitors are quietly taking the searches that matter.

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