Growing conversion rate fourfold with mobile-first product pages

The brief

More than 85% of Love Sofas’ visitors browse on a phone. On mobile product pages, the details people needed were hard to find. Dimensions were tucked away, delivery information was easy to miss, and adding to basket took more steps than it needed to.

What we did

We worked across product and listing pages, mobile first. We cleared the clutter at the top of product pages so the photos come first. Dimensions moved into one section that’s quick to scan. Delivery and stock information moved above the price. A sticky add to basket bar now stays on screen as people scroll.