Accurate data to support Paid Search and CRO.
Every marketing decision depends on the data behind it. If your tracking is broken, you’re driving with a faulty speedometer. Ad platforms learn from the wrong sales, CRO tests pick the wrong winners, and reports don’t match backend sales data. Most businesses assume their tracking works. In our experience, it usually has gaps, and nobody notices until results drop or the numbers stop adding up.
We start with an audit of your data. We check GA4, Google Tag Manager, ad platform conversions and the cookie banner, then compare what GA4 data against your backend orders or leads reports. This delivers a report that highlights issues in data accuracy and identifies the fixes.
We set up your GA4 and Tag Manager tagging so every sale, enquiry and key action is counted once and counted correctly.
This is the retainer phase, where we monitor your data for accuracy and implement any ad hoc fixes or additional tracking tags you need.
If you spend heavily on ads, server-side tracking sends your data through your own server, so ad blockers and browser privacy settings can’t stop it. Google and Meta then see more of the sales they drove. Reporting dashboards and insights put your marketing and sales numbers in one place and show which products, customers and channels make you money. Both come after the Foundational Fix, because neither works on bad data.
Accurate data makes our Paid Search and CRO work more effectively. Google’s Smart Bidding learns from the conversions it can see, so when it sees real sales, it puts your budget where it earns. CRO tests measured on accurate numbers deliver the most impactful optimisations. Combined, that means a website that sells more and ad spend delivers more.
Digital performance reports covering 60+ industries within retail, finance and B2B.
