Ted Todd | 2,208% Increase in Ranking Keywords | SEO

Woodworks, Studio and the main Ted Todd website were silo domains that required extra resources to manage, created a confusing customer journey and desperately needed to be streamlined.

As a result, the decision was made to consolidate Woodworks and Studio into the one Ted Todd domain. One website with one shared voice.

But that wasn’t all, in addition to merging Woodworks and Studio into the main domain, the Ted Todd website was to be redeveloped and expanded.

Services Content, SEO

Industry Retail

The Actions.

This would be a large project spanning several months. Salience got straight to work.

Keyword Research

The previous Ted Todd website was very lean, and there were many opportunities to expand the site to target more customers and increase visibility.

The keyword research process was comprehensive and proved to be the critical foundation of the whole project.

This important groundwork fuelled every aspect of the strategy, with a clear keyword strategy to aid content, page gaps, site structure and more. We let data lead the way.

Page Gaps

The keyword research, in addition to supplementary competitor analysis, identified that many important pages were missing from the existing sitemap. It was crucial to add these to the new site structure.

Salience didn’t suggest new pages just to chase search volume. These page gaps were carefully considered to meet the intent and the needs of the audience.

This research considered customer data on the current website, product stock volume, market demand and more to qualify as a page gap opportunity.

With three siloed domains consolidated into one stronger Ted Todd website and a data-led keyword and content strategy underpinning the redevelopment, the project didn’t just simplify the customer journey. It created a platform built for scalable visibility and more efficient performance.

The consolidation and redevelopment brought Woodworks and Studio into a single Ted Todd domain, creating one clearer customer journey and a stronger platform for growth. Comprehensive keyword research uncovered high-intent opportunities the previous lean site could not capture, and the new structure aligned these themes to intent-matched pages and consultation-led content.

As a result, Ted Todd improved visibility across the journey, increased lead quality and value through clearer messaging and better information pathways, and improved efficiency through stronger relevance, targeting, and quality signals, delivering more value from the same spend.

The combination of comprehensive keyword research, page-gap analysis, and a refined sitemap gave Ted Todd a clearer structure, better alignment with search intent, and far more opportunities to be discovered by the right audiences at the right time. That groundwork translated into tangible commercial wins: