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The UK's No.1 Lighting Industry Report
Across the 245 UK lighting brands we track, organic search visibility grew 11.0% in the twelve months from February 2025 to February 2026. That figure reflects genuine household and trade buying. We removed four sites whose numbers collapsed during site migrations and domain changes — thewalllightingcompany.co.uk lost 42,542 in visibility on its own — and taking the largest of them out actually raises the market figure, so one failing domain is not inflating the 11.0%.
The average hides how unevenly the year played out. Brands with a clear position grew with the market or well past it, while a cluster of well-known mid-market retailers declined. Pagazzi (pagazzi.com), Dusk Lights (dusklights.co.uk), Lights4fun (lights4fun.co.uk), Lighting Direct (lighting-direct.co.uk), Festive Lights (festive-lights.com) and BHS (bhs.com) lost roughly 134,000 in combined visibility over the same twelve months. The sector total climbed while a large part of the mid-market fell, so what changed most was where the visibility landed.
These six retailers are the least likely to notice, because a dashboard that only tracks a brand’s own absolute numbers shows a modest year-on-year decline while hiding a much larger loss of share in a rising market. When the market grows 11.0% and your own visibility falls, the distance between the two is the figure that matters, and it never appears on a screen that compares you only with your own prior year.
| Brand | YoY % | Absolute change |
|---|---|---|
| Pagazzi | -29.91% | -33,984 |
| Dusk Lights | -36.74% | -26,736 |
| Lights4fun | -14.19% | -26,693 |
| Lighting Direct | -13.57% | -20,220 |
| Festive Lights | -29.46% | -14,997 |
| BHS | -16.65% | -11,872 |
The clearest way to rank this market is by the visibility each brand actually added over the twelve months. The Lighting Superstore (thelightingsuperstore.co.uk) leads it, growing from 98,896 to 168,677 — an extra 69,781, or 70.56% — which makes it the most visible brand in the sector. Value Lights (valuelights.co.uk) sits just behind as the standout grower, up 55,362 (94,149 to 149,511, +58.80%). Jim Lawrence (jim-lawrence.co.uk) more than doubled, adding 36,212 (30,912 to 67,124, +117.15%), and Lights.co.uk (+26,621) and Pooky (pooky.com, +25,420) round out the top five.
Which yardstick you use changes the story. Sort the same 245 brands by percentage growth and the top two spots go to ledspace.co.uk (+199.45%) and amoslighting.co.uk (+200.11%). Both are genuinely fast, but each grew from a baseline of around 5,500, so in real terms they added only 11,157 and 10,944 — well behind the leaders. The percentage column also hides a decline that matters: Lights4fun (lights4fun.co.uk) fell 14.19% year on year, which looks mild, but on a baseline of 188,104 that is 26,693 in lost visibility, the fourth-largest decline anywhere in the market.
The brands adding the most visibility fall into two groups. The Lighting Superstore and Value Lights compete on breadth and price and win the generic transactional searches; Jim Lawrence and Pooky compete on distinctive, design-led ranges and own the specific-look searches. Both groups have deep category and product pages worth ranking.
| Brand | Feb 2025 baseline | YoY % | Absolute change |
|---|---|---|---|
| ledspace.co.uk | 5,594 | +199.45% | +11,157 |
| amoslighting.co.uk | 5,469 | +200.11% | +10,944 |
| The Lighting Superstore | 98,896 | +70.56% | +69,781 |
| Value Lights | 94,149 | +58.80% | +55,362 |
| Lights4fun | 188,104 | -14.19% | -26,693 |
Putting the winners and the losers side by side is the clearest way to see what separated them, because they traded in the same market over the same twelve months and finished at opposite ends. The Lighting Superstore added 70.56% and Jim Lawrence added 117.15%. Over the same period Pagazzi (pagazzi.com) fell 29.91%, from 113,616 down to 79,632, and Dusk Lights (dusklights.co.uk) fell 36.74%.
The brands that grew all hold a position a shopper can name. The Lighting Superstore and Value Lights compete on breadth and price; Jim Lawrence and Pooky compete on distinctive, design-led ranges. The brands that fell sit in the undifferentiated mid-market — broad enough to resemble everyone else, without being the cheapest option or the obvious choice for a particular style.
This is also where a dashboard misleads its owner. Lights4fun still ranks as one of the two most visible brands in the sector on absolute numbers (161,411) and reports a modest 14.19% year-on-year decline, so its own screen looks healthy. Measured against a market that grew 11.0%, it sits 25.19% behind where the market went, and Pagazzi is 40.91% behind. A brand can hold a top-five rank on screen and still lose its share of search every month, because absolute visibility can stay flat while a brand’s slice of a growing market falls.
| Brand | Absolute visibility | YoY % | Vs +11.0% market |
|---|---|---|---|
| Lights4fun | 161,411 | -14.19% | -25.19% |
| Pagazzi | 79,632 | -29.91% | -40.91% |
Splitting the market by where its search demand comes from shows two very different groups of brands. Some carry very large branded search demand — people typing the brand name straight into Google — while losing the non-brand results where new customers actually discover a product. Govee (uk.govee.com) has the largest branded demand in lighting at 201,000 searches a month and the number-one brand-reach rank, yet its organic visibility fell 16.69%, from 32,018 to 26,674. BHS (bhs.com) fell 16.65%, and Nest (nest.co.uk), on 135,000 branded searches a month, is close to flat. These brands are living on the demand their name already generates while their discovery in open category and product searches falls.
At the other end are brands almost nobody searches for by name that are winning the non-brand results anyway. The Lighting Superstore takes just 880 branded searches a month (brand-reach rank 40) and grew 70.56%. Universal Lighting (universal-lighting.co.uk, 480 branded searches, rank 42) grew 70.89%, and Powerbee (powerbee.co.uk, 590 branded, rank 43) grew 55.98%. They rank for the searches shoppers run before they have a brand in mind, on the strength of well-structured category pages and helpful content.
For a mid-market generalist, the practical step is to decide which side you can win — price and range, or a distinctive look — and then build the category and product pages that own the searches attached to it. Brand recall on its own did not hold a non-brand search position for anyone this year.
| Brand | Branded searches/mo | Brand-reach rank | Organic YoY |
|---|---|---|---|
| Govee | 201,000 | 1 | -16.69% |
| Nest | 135,000 | 3 | ≈ flat |
| BHS | — | 5 | -16.65% |
| The Lighting Superstore | 880 | 40 | +70.56% |
| Universal Lighting | 480 | 42 | +70.89% |
| Powerbee | 590 | 43 | +55.98% |
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