Making Customers Content: A Guide

What's inside?

“Content marketing is the strategic production and distribution of unique, valuable content in various mediums with the intention of attracting or retaining a targeted demographic, seeking to promote profitable interaction with a brand.” Looking at Your Audience, The Buying Cycle and Being in the Right Place, we’ll show you how to get the most from your site content. We’ll cover how to:

• Research and create buyer personas
• Use personas and competitor research to develop keyword targets
• Use concatenation tools to diversify keyword lists
• Draw up a list of common ancillary interests for buyer personas
• Plot your buyer’s journey and length of buying cycle
• Brainstorm content for each stage of the buyer’s journey
• Create DIVERSE content for each stage
• Distribute content through as many relevant publishers as possible
• Leverage relationships and use social amplification to increase reach
• Monitor, create reports, measure results and repeat

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