Columbia Sportswear grew 33.55%

The Downstream Impact of AI Visibility: Similarweb study

Card Factory ranks second in the category now, and it was the only one of the top three to grow

Apple grew 12.90% while 18 of the top 20 brands lost ground

The Lighting Superstore is now Britain’s most-visible lighting brand, and hardly anyone searches for it by name

Why we’re rebuilding the Salience Index.

Orelia +56% thanks to its category pages.

Thinking in bets.

Litelok grew its organic visibility while the market shrank, on almost no brand demand

Google just made the first move to win an attribution war

Moonpig lost more search visibility than any gifting brand.

World of Books lost more search traffic than any bookseller in the market this year

Why Sephora gained 339,215 organic visits while its prestige rivals lost ground

Jellycat grew 35.92% on searches no rival can rank for

DrinkSupermarket’s transactional pages gained visibility as the specialists’ guides lost it

The budget’s back. The brief has changed.

A content-led brand grew +159.64%

Victorian Plumbing’s organic traffic just halved.