Huw Davies Cook
Your Experience
Huw Davies-Cooke has a first-class degree in Mechanical Engineering from Liverpool John Moores University. He has been a Technical SEO Strategist with Salience since 2022. Before this, he worked as a freelance SEO for 3 years.
Huw has worked on several campaigns including Carpetright, The Entertainer, and Patisserie Valerie. Plus, he has been a huge part of our award-winning Dreams Campaign.
Working on the Patisserie Valerie campaign his strategy achieved rank position 1 for ‘wedding cakes’ (49,500 search volume). With one of our flooring clients, Huw identified that 24% of products were unable to be sampled, leading to approximately 40% of all product views not being available for sampling due to a site malfunction. Unknown to the client, it was drastically affecting their conversions. His hard work and inquisitiveness made a fantastic improvement to the website and the client's goals.
Something You Are Proud Of
Although Huws primary focus is the technical health of a website and its ability for search engines to crawl and navigate, Huw is also very interested in client revenue growth. Through CRO and strategic thinking – you'll find him looking for exciting commercial opportunities. Outside of this, his work as a Technical SEO Strategist includes search indexation audits, core web vitals, site speed audits, site structure optimisations, mega navigation design, forecasting, CRO audits, competitor analysis and more.
Outside of work, during studying engineering at university Huw built a log cabin business in North Wales which he runs in his spare time, and in 2015 won the National IMechE Robotics competition.
A Bit About Yourself
Huw is a North Wales Fella, who loves mountains, skiing, Labrador dogs, and being a big kid playing airsoft and water sports.
Client Work
The work he is most proud of is in the pipeline for various clients but here's a quick summary of his favourite projects he's been working on lately…
Dreams – Meganav redesign: highlighting key areas of growth potential for the business.
Carpetright – Identifying key commercial areas for growth in which Carpetright is posed to dominate.
Flooring client - Identified large sampling issues.
