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  • 2025 Nicotine Industry Report

Brands Featured

  • vapesuperstore.co.uk
  • vapeclub.co.uk
  • vapeuk.co.uk
  • vapestore.co.uk
  • vapeshop.co.uk
  • alectrofag.co.uk
  • iqos.com
  • vpz.co.uk
  • totallywicked-eliquid.co.uk
  • ninja-vapes.co.uk
  • elfbar.co.uk
  • lostmary.co.uk
  • theelectroniccigarette.co.uk
  • electrictobacconist.co.uk
  • vampirevape.co.uk
  • ecigarettedirect.co.uk
  • vuse.com
  • evapo.co.uk
  • vapoholic.co.uk
  • 88vape.com
  • e-cigclouds.co.uk
  • haypp.com
  • onepoundeliquid.com
  • onepoundeliquid.com
  • skecrystalbar.com
  • primevapes.co.uk
  • vaping101.co.uk
  • royalflushvape.co.uk
  • vapourcore.com
  • greyhaze.co.uk
  • eco-vape.co.uk
  • blu.com
  • ecigwizard.com
  • aspirecig.com
  • juul.co.uk
  • ecigone.co.uk
  • aspireeciguk.co.uk
  • tablites.com
  • voopoo.com
  • okvape.co.uk
  • ivapegreat.com
  • vape.co.uk
  • jacvapour.com
  • nordicspirit.co.uk
  • vaping360.com
  • northerner.com
  • vapouriz.co.uk
  • aroma-king.co.uk
  • nicorette.co.uk
  • mycigara.com
  • misteliquid.co.uk
  • velo.com
  • flawlessvapeshop.co.uk
  • avalanche-vapes.co.uk
  • vapemate.co.uk
  • gosmokefree.co.uk
  • relxnow.co.uk
  • ecigclick.co.uk
  • vapedinnerlady.com
  • ukvapekings.com
  • whitepouch.co.uk
  • buynicotinepouches.co.uk
  • 10motives.com
  • theshishashop.com
  • vapetown.co.uk
  • liberty-flights.co.uk
  • cremedevape.com
  • uk.zyn.com
  • vaporshopdirect.com
  • vapeshop.london
  • aquavape.co.uk
  • eliquidbase.co.uk
  • logicvapes.co.uk
  • vapeandjuice.co.uk
  • thevapecig.co.uk
  • podsalt.com
  • vapehutuk.co.uk
  • redjuice.co.uk
  • ploom.co.uk
  • vapesourcing.uk
  • e-sheesh.co.uk
  • driphacks.com
  • rainbowvapes.co.uk
  • eleafworld.co.uk
  • ecigs-direct.com
  • dispergovaping.co.uk
  • multivape.co.uk
  • buyv2cigs.co.uk
  • edgevaping.com
  • gourmeteliquid.co.uk
  • doozyvapeco.com
  • nicpouch.co.uk
  • time2vape.co.uk
  • rioteliquid.com
  • snusdirect.eu
  • vapearea.co.uk
  • vape-jucce.com
  • mirage.co.uk
  • smoko.com
  • phoenixeliquid.co.uk

Show More Brands

What to expect inside

  • Nicotine product retailers market performance report cover
  • Nicotine product retailers Index page
  • Nicotine product retailers visibility page
  • Nicotine product retailers organic visibility winners

Latest insights

  • vape.co.uk has the best Digital Brand Reach in the industry
  • 88vape is leading the way on Reviews
  • Sites that have grown considerably in SEO visibility YOY include: vapeuk.co.uk, vapestore.co.uk and alectrofag.co.uk
  • There's been a 3% decrease in overall traffic scores within this industry.

10 minutes Reading time

69 pages Length

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Report Updated July 2025

  • "I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."

    - Arena Flowers, Data Scientist, Aaron Grove

  • "The report it was very interesting as has been the case in previous years."

    - BOX, Marketing Manager, Mike Hart

  • "Really impressed with the work done behind the research, really well done to the team and Salience"

    - Funding Options, , Head of Organic, Sonia Morrison

What does our report on nicotine products cover?

When it comes to SEO, e-cigs and nicotine products are one of the more dynamic spaces. Plenty of regulation, fast growth, and fierce competition. So we’ve pulled together a report to show who’s on cloud nine… and who’s running on fumes.

We’ve crunched the data to give you a detailed (and free) look at the current market landscape. You’ll see how competitors are performing, who’s leading the pack, and where the weak spots are for brands looking to scale.

One thing that stood out in this sector is credibility. It’s not just a nice-to-have, it’s a ranking factor, a conversion driver, and a brand moat. We’ve broken down what it takes to build it here.

Download the 2025 Nicotine Products Market Report here for the full data set on visibility, brand reach, trust, and more.

Or keep reading for a quick preview.


How do I get the report?

You can get this report for free by filling in your details at the top of the page. Once complete, your report will be emailed to you.


Where’s My Brand?

If you can’t find your brand in our report, there’s no need to worry. Get in touch with us and we can give you a personalised copy of the data as well as a free audit of your site.


Which online e-cig sellers have seen the biggest growth in 2020?

The top 10 list of e-cigarette retailer brands based on their overall visibility is as follows:
<ol>
<li>theelectroniccigarette.co.uk</li>
<li>totallywicked-eliquid.co.uk</li>
<li>vipelectroniccigarette.co.uk</li>
<li>onepoundeliquid.com</li>
<li>electrictobacconist.co.uk</li>
<li>juul.co.uk</li>
<li>aspirecig.com</li>
<li>blu.com</li>
<li>ukecigstore.com</li>
<li>ecigarettedirect.co.uk</li>
</ol>


Which online e-cig sellers have seen the biggest growth in 2020?

<ol>
<li>theelectroniccigarette.co.uk (299%)</li>
<li>electrictobacconist.co.uk (812%)</li>
<li>juul.co.uk (1875%)</li>
<li>ukecigstore.com (7580%)</li>
<li>vipelectroniccigarette.co.uk (33%)</li>
</ol>


Which online e-cig sellers have seen the biggest losses into 2020?

<ol>
<li>blu.com (-77%)</li>
<li>logicvapes.co.uk (-73%)</li>
<li>10motives.com (-74%)</li>
<li>govype.com (-94%)</li>
</ol>

  • Who’s winning and losing in the nicotine products industry?

    E-cigs, otherwise known as vapes, are a big deal these days. Whether people are using them to wean off cigarettes or just want to enjoy the variety of flavours on the market, you’ll often see someone with a vape in their hand around the UK.

    When there’s so many options, getting ahead is tricky. That’s why it’s impressive when you look at where VPZ, eCigarette Direct and Go Smoke Free stand compared to the competition. Go Smoke Free in particular have been making huge strides, with a huge difference on the last year, with 271% and rising. eCigarette meanwhile, has a very respectable 32% in hand, showing that slow and steady still works.

    Still, for every set of winners we applaud, there’s the losers who sadly sit on the other side of the spectrum. For this market, that’s Alectrofag, at a -48% position from before, followed by The Electronic Cigarette, with -45%. Don’t feel too bad if these are your brands. You may be down, but you’re not out. Look to see what the leaders are doing, then look at your own strategies. Or, if you want an extra leg up, speak with us about how we can help you improve your reach across the board.

    Interested about where your brand stands in this report? Download our free Nicotine Products Market Report to get the low-down on visibility, brand reach, trust, and more. Just fill in the form here.

  • Which nicotine product brands have the best digital reach?

    As with other industries, establishing a robust online presence and effective digital outreach is key in the e-cig sector. It's not only about ensuring customers remember your brand but also inspiring them to enthusiastically share their experiences, emphasising the need to both showcase your brand and create buzz across various platforms. From TikTok to Instagram, a broad online reach is vital. You can make a bigger impact with clever optimisations on social media and search engines alike.

    So, we've put together a digital reach leaderboard in our reports. We look at how often brands are searched each month and their social media activity to see who's really making waves online compared to others in the industry.

    When it comes to overall brand reach, Vape Club is at the top with 29,000 monthly brand searches and an owned social score of 76. When you consider just how powerful it is to have the keyword ‘vape’ in your brand name, it does make sense. However, when it comes to social alone, Ripple and Aspire Cig. With over 200,000 followers each, and an owned social score of 241 and 339 respectively.

  • Keyword opportunities in the nicotine products market

    For those familiar with our previous reports, you know we enjoy diving into keywords. While the spotlight usually shines on high-volume search terms, it's often the smaller players that propel brands forward in a big way. They offer less competition but greater potential for conversion!

    So, in the realm of e-cigarettes, what's the deal with keywords? Where are the best opportunities? Are they mainstream heavyweights or more niche? Let's take a quick peek:
    1. cigarette vape
    2. liquid vapes
    3. nearest vape shop
    4. electric vape
    5. vape oil
    6. vape juices
    7. liquid vape
    8. ecig shops near me
    9. vape juice uk
    10. vape bars

  • Which nicotine product brands have the best online reputation?

    When you're shopping online, do you read reviews? Most likely, you do. That’s why controlling those reviews is crucial for your brand’s reputation and Google ranking. Google considers reviews when determining rankings.

    Customers rely on reviews to decide if a purchase is worth it, focusing on quality and price. Many do thorough research before deciding. So, it's vital to manage reviews, whether they’re on your site or platforms like Trustpilot. A brand with a great reputation stands out and gains an edge.

    To help with this, we’ve analysed Trustpilot reviews for all e-cig brands, crunched the numbers, and put together our findings in a report. This lets you see who’s leading and use that info to boost your own rankings.

    Here are the top 5 brands with the best online reputation:
    1. 88vape.com
    2. vapeclub.co.uk
    3. smoke-king.co.uk
    4. vapesuperstore.co.uk
    5. onepoundeliquid.com

  • Alright, I'm interested in the report. How much does it cost?

    It’s free! Why? Because we’re all about fostering strong relationships with brands like yours and being your perfect partner! Just fill in your details here and we'll send you the report straight to your inbox.

  • Alright, I'm interested in the report. How much does it cost?

    Actually, it's completely free. That's right – you won't pay a dime. Why? Because we’re all about fostering strong relationships with brands like yours and being your perfect partner! So, get your hands on the free report now by filling out the form above.

  • Hey, where does our nicotine brand stand in this report?

    Can't spot your brand in the report? No worries! Just shoot us a message, and we'll whip up a customised report just for your brand, hot off the press and straight to your inbox.

    If you want to know more about the report, have any questions or want to chat more in-depth about these insights and how we can create a bespoke SEO strategy for your brand, get in touch today.

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