Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Join the 9000+ marketing decision-makers using our data to improve their decision-making.
✅ No data sharing
✅ No spam
✅ No newsletter auto-enrolment, although you should subscribe 👀
10 minutes
Reading time
100
Brands Ranked
Updated December 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Every year, we release our Salience Index, a market report on a sector that tells you everything you need to know SEO-wise. This edition is all about the online kitchen wear market, with top brands and how they are performing in various key SEO marketing metrics such as visibility, keyword opportunities and trends, social brand reach, and page speed.
Our free Kitchen Wear Industry Report gives online brands useful insight into how their digital marketing efforts measure up to the competition, a snapshot of the market’s digital performance for the year, trends and resulting opportunities.
If you’re looking to improve your online visibility and get ahead of your competition, this report will provide your brand with the fuel to launch a successful digital strategy. Download the free Kitchen Wear Market Report to find out which areas of your existing online strategy need focusing on, and for a quick sneak peek, read on.
Kitchen Wear Industry Visibility & Leaders
In our online Kitchen Wear Market Report, we look at brands individually as well as the industry as a whole. In the past year, the sector has grown 9% YoY in terms of visibility! And the top 10 leading brands in the kitchen wear industry are:
1. ninjakitchen.co.uk
2. lakeland.co.uk
3. emmabridgewater.co.uk
4. towerhousewares.co.uk
5. uk.russellhobbs.com
6. lecreuset.co.uk
7. josephjoseph.com
8. uk.ooni.com
9. souschef.co.uk
10. salter.com
11. hartsofstur.com
Visibility Wins & Losses In The Kitchen Wear Report
Within our Kitchen Wear Industry Report, we cover the brands that have gained the most visibility this year, called our top 5 winners. These brands are the ones to look at and learn from as they pave their way to success. Congratulations to our winners with some impressive wins:
1. ninjakitchen.co.uk (20%)
2. instantpot.co.uk (5213000%)
3. masterchef.com (290%)
4. andrewjamesworldwide.com (138475%)
5. vinodcookware.uk (62150%)
Where there are wins, there must also be losses. But don’t worry. not all is lost; you just need some brand-new equipment to get your SEO game back. Our top 5 losses in our Kitchen Wear Report are:
1. lakeland.co.uk (-19%)
2. towerhousewares.co.uk (-14%)
3. lecreuset.co.uk (-35%)
4. uk.ooni.com (-31%)
5. souschef.co.uk (29%)
Here we can see despite losing visibility, all of these are still within the top 10 industry leaders, so not all is bad.
Interested in seeing where your brand stacks up? Download our Kitchen Wear Report for free today!
Keywords & Trends In The Kitchen Wear Market
Whether you’ve lost some visibility and want to gain it back or focus your SEO campaign this year, we’ve got some insights around keywords and trends that can help. First, let’s start with keywords. Those can be split into high-competition and opportunity.
High-competition keywords are those that are high in monthly search volume, but every brand is targeting them, making it harder to rank higher in the SERPs. Some examples in our online Kitchen Wear Report include: ‘coffee bean grinder’ with 4,500 SV but 39 competitiveness rating, followed by ‘kitchen knives, and ‘non toxic cookware’.
Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making it easier to rank high. These tend to be more specific keywords; some in our Kitchen Wear Market Report are: ‘dinner set’ with 1,700 SV and 10 competitiveness rating, followed by ‘kitchen utensils’ and ‘coffee machine with milk frother’.
Trends in our Kitchen Wear Industry Report are split into emerging and receding brands and products. For now, we will just cover a snippet of emerging products, a few of those are: ‘pancake mixer’, ‘coffee grinders’, and ‘kitchenware near me’ which shows the importance of local SEO.
For more juicy details to get your SEO decked out with the latest kitchen tech, download our Kitchen Wear Report for free.
Kitchen Wear Brands On Social Media
Social media and brand reach are two important factors in SEO: how well you build your brand on social media and how well your brand name gets searched. Both are vital in making sure your name is in front of the user when it comes time for them to convert, influencing them before they are even in the buying journey.
In our Kitchen Wear Industry Report, we look to who’s doing the best in the social media scene as well as brand reach, with an owned social scoring system. The brand dominating all is none other than MasterChef, with a total of over 4,500,000 followers over various platforms, 60,500 brand searches a month, and a total owned social score of 8,945!
Known for their much-loved TV show and MasterChef Professionals, it’s hard not to be surprised. With kitchen wear you can trust, they’ve built a great brand affinity online; on social media, they showcase their professionals and highlight the great food recipes which are online for people to recreate themselves using their kitchen utensils. It’s clear that showing the tools in action and creating that relationship between food and the tool is great for engagement.
Interested to see where your brand lands in social data or brand reach? Download our free Kitchen Wear Report today.
Trustworthy Kitchen Wear Brands
Buying anything online takes trust, especially kitchen wear that you want to last as it’s an investment for your home. People want to know your service and your products are legit before spending their money on your brand. This is why trust is such an important factor for users and Google, especially since Google has now rolled out the EEAT update. Trust is vital in SEO.
One way to show that you are trustworthy is through reviews. In our Kitchen Wear Market Report, we cover the number of reviews and review scores of all the brands in the industry. The top 10 most trustworthy sites are:
1. lakeland.co.uk
2. emmabridgewater.co.uk
3. hartsofstur.com
4. ninjakitchen.co.uk
5. potterscookshop.co.uk
6. boroughkitchen.com
7. fisherpaykel.com
8. uk.ooni.com
9. lecreuset.co.uk
10. salter.com
The Fastest Kitchen Wear Sites
Page speed is an important factor in SEO. Users want a fast site and a fast buying experience. If your site is too slow, you’ll lose a conversion. It's vital to optimise your site for mobile since most users are predominantly mobile users, but having good site speed for both desktop and mobile is key.
The 10 sites with the fastest page speed in our Kitchen Wear Report are:
1. hexclad.co.uk
2. theglugglejugfactory.co.uk
3. thehomewareoutlet.com
4. thepizzaovenshop.com
5. brabantia.com
6. dualit.com
7. globalknives.uk
8. hartsofstur.com
9. lakeland.co.uk
10. daewooelectricals.com
Download Our Free Kitchen Wear Report
Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about this year's keywords and trends to focus on in your campaign? You can have all this information straight in your inbox; just download our Kitchen Wear Report for free today!
If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all. Just get in touch and we’d be happy to send you a personalised report with your brand in it.
If you want to chat SEO, want a free strategy audit, or just have any questions, get in touch today, we’d love to hear from you!
