Seasonal Trends
Visibility Vs Authority
Link Acquisition
Social Influence
Content Performance
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10 minutes
Reading time
100
Brands ranked
Updated December 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
In this report, we look at the online car hire market over the past year. Find out which brands are leading the way in 2024 and what’s driving their success in the competitive digital world.
We’ve compiled a comprehensive overview of the industry to help you see which marketing strategies are working and where there’s room for improvement. From brand reach and link authority to visibility, page speed, and domain authority, we’ve ranked competitor websites across all the key metrics. Also, we’ve uncovered keyword opportunities to help any digital brand grow its online presence and achieve accurate results.
Want to dive in? Just fill in the form above to get your free copy of the 2024 Car Hire Report, packed with valuable insights.
Why is this report important for those in the Car Hire report?
If you want to gain an edge over your competitors and climb the rankings, this report is the perfect starting point. It dives deep into key metrics and showcases your position compared to others in the industry. This makes it simple to pinpoint areas where you might need to catch up and uncover growth opportunities.
Over the past year, some brands have thrived while others have struggled. This report provides a valuable chance to reflect on your performance while gaining insights into the industry.
If you work in the online car hire industry, our data will be invaluable. Use the form above to download this year’s report, or contact us to discuss the findings with our specialists.
Which Online Car Hire Brand Gained the Most Visibility in 2024?
With an industry average variance of 31% this year, there's a lot of work to do to keep up. Here's a quick rundown of the top 5 brands with the most visibility growth:
leaseloco.com +51%
vanarama.com +41%
hertz.co.uk +26%
rentalcars.com +23%
enterprise.co.uk +16%
Which Online Car Hire Brand Suffered the Largest Losses in 2024?
At the other end of the table, we have the bottom 5 brands with the biggest visibility losses this year:
prestigecarhire.co.uk -88%
vroomvroomvroom.co.uk -46%
rhinocarhire.com -42%
avis.co.uk -28%
europcar.co.uk -16%
Which Online Car Hire Brand Earned the Best Reviews in 2024?
Online reviews are a powerful trust signal for consumers and Google, making transparency about your company’s performance essential for achieving top visibility. Encourage your customers to leave reviews, as both quality and quantity matter. Showcasing testimonials of your expertise builds trust—not just with potential customers but also with search engines.
Here’s how the top brands for reviews performed in 2024:
discovercars.com: 4.6* average, 181,823 reviews
arnoldclarkrental.com: 4.8*, 25,058 reviews
leasingoptions.co.uk: 4.9*, 16,783 reviews
turo.com: 4.4*, 46,997 reviews
questor-insurance.co.uk: 4.8*, 17,142 reviews
If you want to boost your review performance, focus on encouraging customer testimonials and highlighting positive feedback across your platforms.
Who Are the Rising Online Car Hire Brands in 2024?
Like everyone with an online presence, even car hire brands are at the mercy of search volume. If people don’t know your name, they can’t search for you! However, some brands stood out this year by driving significant interest, with their search trends soaring.
For example, Hertz and Sixt saw their interest increase by an impressive 22%, resulting in 74,000 and 60,500 monthly searches, respectively. Meanwhile, Lease Loco led the pack with a staggering 50% growth, reaching 49,500 searches, and Avis wasn’t far behind with a 40% increase.
Growing brand searches like these are a strong indicator of the cumulative success of all your marketing efforts. Keep building your brand to boost recognition and search volume!
Which Online Car Hire Brand Has the Fastest Page Speed?
With all the recent updates from Google, search visibility goes beyond the traditional SEO strategies. Today, your site's technical health and performance are crucial factors in how Google ranks your site—and we couldn't agree more! In 2024, users demand fast, easy-to-use websites.
So, who are the industry superstars when it comes to site performance?
easycar.com
economycarrentals.com
zestcarrental.com
holidayautos.com
u-drive.co.uk
These brands are setting the bar for performance, with impressive scores across both desktop and mobile. Keep your site fast and user-friendly to ensure you're ahead in the race for search visibility!
How Can I Access My Copy?
While we can only cover a select number of brands in this report to keep it concise, don’t worry—if your brand didn’t make the top 100, you could still benefit from our insights! Contact us for a personalised report and audit tailored to your business.
Our SEO experts are here to help you leverage our findings to boost your online performance. Get in touch for friendly, no-obligation advice, and let us guide you in creating a strategy ideally suited to your goals.
