Seasonal Trends
Visibility Vs Authority
Link Acquisition
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Report Updated October 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
Every year, we release our Salience Index Report, exploring how different industries are performing in marketing and SEO. This report strips away the veneer covering the flooring sector, revealing which brands’ SEO is as solid as oak, looking at keyword opportunities, trends, social brand reach, and reviews.
The report contains expert information to help your brand flourish, providing invaluable insights into how the market is performing and where your brand ranks against competitors.
Ready to unlock your potential in the flooring market? Download the free Flooring Market Report, or keep reading for a sneak peek.
Flooring Market Leaders
The flooring market has grown significantly over the past year, with an increase of 24%.
Performing particularly well, these are the top 10 brands that are leading the market:
1. tapi.co.uk
2. scs.com
3. toppstiles.co.uk
4. factory-direct-flooring.co.uk
5. onlinecarpets.co.uk
6. directwoodflooring.com
7. tilemountain.co.uk
8. wallsandfloors.co.uk
9. flooringsuperstore.co.uk
10. karndean.com
Flooring Visibility Wins & Losses
Some brands have accelerated their visibility within the industry, experiencing the most growth in this category over the past year. Our top 5 winners are:
1. tapi.co.uk (122%)
2. scs.co.uk (39%)
3. factory-direct-flooring.co.uk (73%)
4. onlinecarpets.co.uk (141%)
5. directwoodflooring.co.uk (146%)
Congratulations to all of the brands that have grown in visibility this year! It’s clear that these brands are doing something right when it comes to SEO.
However, of course, as well as those who have increased, some brands have decreased in visibility YoY. The top 5 losses in visibility in the Flooring Market Report are:
1. toppstiles.co.uk (-38%)
2. tilemountain.co.uk (-28%)
3. flooringsuperstore.com (-43%)
4. flooringsupplies.co.uk (-41%)
5. flooringmegastore.co.uk (-95%)
If your visibility has dropped this year, don’t worry. You can review this information and learn from it to help you increase in the future.
Wondering how your brand ranks on the visibility table? Download our free Flooring Market Report to see where you stack up.
Flooring Keywords & Trends
If you have seen a U-turn in your visibility this year, or you’re looking to increase your visibility growth even further, this section is for you. We’ve identified the keywords and trends that can help you boost your brand. Keywords can be split into two categories: high-competition and opportunity.
High-competition keywords are high in monthly search volume and, therefore, harder to rank for in SERPs as every brand targets them. Some examples in the report include: ‘laminate flooring’ with 84,000 SV and a competitiveness rating of 35, followed by ‘vinyl flooring’ and ‘laminate’.
Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making them easier to rank highly for. Some examples in our flooring report include, ‘herringbone flooring’ with 32,000 SV and 5 competitiveness rating, followed by ‘grey laminate flooring’ and ‘Vinyl plank flooring’.
Moving on to trends, which can be split into emerging and declining, and product, some of the key emerging product trends within the flooring sector this year are ‘carpets’, ‘lvt flooring’ and ‘lino floor covering’.
If you want to elevate your SEO strategy this year, download our flooring market report for more top-ranking keywords and trends.
Social Media & Brand Reach
Social media and brand reach are rapidly growing in importance in the world of SEO. They help boost brand awareness, visibility, and, consequently, conversions. We combined the two to give each brand an ‘owned social score’, measuring its social media success.
Leading the way in the social landscape, quick-step.co.uk ranked highest with an owned social score of 240 and over 152,496 followers across their social channels. Their secret? They utilise high-quality assets, expert information and tips to keep users engaged and interested.
In terms of brand searches, the household name scs.co.uk is in the lead, with an impressive 165,000 brand searches per month, highlighting their position as a well-known and trusted brand in the industry.
Interested to see how your social media strategy is performing compared to the rest of the flooring market? Download our free report today.
Trustworthy Flooring Sites
With E-E-A-T both important to users and a key ranking factor for Google, trustworthiness is vital for SEO performance.
Reviews are a great way to demonstrate that your brand is trustworthy and reliable. They can be signposted across your website at multiple stages along the customer journey and add a respected human element to your content.
In our Flooring Market Report, we analysed reviews submitted on Trust Pilot for all brands included in the report.
Here are the top 10 brands with the best online reputation:
1. scs.co.uk
2. tapi.co.uk
3. wallsandfloors.co.uk
4. tilemountain.co.uk
5. ukflooringdirect.co.uk
6. flooringsupplies.co.uk
7. flooringsuperstore.com
8. directwoodflooring.co.uk
9. unitedcarpetsandbeds.com
10. toppstiles.co.uk
The Fastest Flooring Sites
Speed is vital not just for flooring but for all websites. If your website is slow, Google may lower your rankings, decreasing visibility. Keeping your site pages quick and optimised for both desktop and mobile creates a fast and therefore, better user experience, leading to higher conversion rates.
The fastest flooring websites are:
1. alternativeflooring.com
2. storiesflooring.co.uk
3. flooringvillage.co.uk
4. burts.co.uk
5. flooringhut.co.uk
6. flooring365.co.uk
7. carpetwarehouse.co.uk
8. wilsonscarpets.com
9. flooringking.co.uk
10. polyflor.com
Download Our Free Flooring Report
Keen to find out where your brand ranks against your competitors? Or want our SEO experts personalised review on rankings, keywords and trends for your site?
Download our Flooring Market Report directly to your inbox, for free, today!
If you don’t see your brand, don’t worry! Our data includes a large number of brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch for a personalised report.
If you want to chat SEO, request a free strategy audit, or have any questions, get in touch today. We’d love to hear from you!
