Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Brands ranked
Updated April 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Discover the ins and outs of the Online Grocery market with our annual Salience Index for the industry.
Expect analysis of where your brand sits within the market across numerous verticals, such as search visibility, page speed, social scores, brand affinity, and trust. We’ll also provide keyword opportunities and insight into trends over the past year, helping you and your team identify the best route forward.
For the full analysis, download the Salience Index for free now or read on for a sneak peek of what’s covered.
Industry Leaders in The Grocery Market
In the past year, we've witnessed certain brands excel in their marketing efforts.
The top 10 sites leading the industry in our Grocery Market Report are:
1. tesco.com
2. asda.com
3. sainsburys.co.uk
4. marksandspencer.com
5. groceries.morrisons.com
6. aldi.co.uk
7. iceland.co.uk
8. lidl.co.uk
9. waitrose.com
10. costco.co.uk
Visibility Wins in Our Grocery Market Report
With victories in the industry, we've also witnessed significant successes at brand level. These brands have prioritised their SEO efforts and experienced substantial growth throughout the year. Keep a close eye on them as they are valuable examples to learn from.
The top 5 wins in our Grocery Market Report are:
1. coop.co.uk (26%)
2. aldi.co.uk (24%)
3. sainsburys.co.uk (14%)
4. waitrose.com (10%)
5. marksandspencer.com (8%)
Congratulations to all our winners! We're thrilled to see such impressive gains in visibility year over year. What an achievement!
Visibility Losses in Our Grocery Market Report
Alongside the wins, there are setbacks. If you've experienced a loss in visibility this year, don't fret; visibility can be reclaimed.
The brands that have lost the most visibility this year in our Grocery Market Report are:
1. americanfizz.co.uk (-51%)
2. poundshop.com (-47)
3. theasiancookshop.co.uk (-40%)
4. costco.co.uk (-3%)
5. asda.com (-1%)
Grocery Market Report Keywords & Trends
The best way to improve your rankings and performance is through understanding the best keywords and trends to target.
One thing to consider with keywords is the competition. Employing keywords that are high in search volume can also mean that lots of other brands will be targeting them. Highly competitive keywords like 'grocery delivery' (88) and 'milk' (80) are big terms you'll want to rank for, but to reach the top of the search results, you'll need a quality site.
Other types of keywords to go after are opportunity keywords. These have high search volume but low competition, meaning you're more likely to rank better in the SERPs.
Opportunity keywords from our Grocery Market Report are 'mascarpone' with a core of 22/100 competitiveness and a monthly search volume of 28,000. This was followed by 'condensed milk' and 'emmental cheese'. On the other hand, trends are a great indicator of where to focus your SEO efforts for the year. These can be categorised into product trends and brand trends. The top emerging products are 'mascarpone', 'pastries' and 'condensed milk'.
Keywords and trends serve as valuable indicators for directing your SEO efforts this year and identifying areas to prioritise or scale back. Gain further insights by downloading our complimentary Grocery Market Report for top-notch tips.
The Grocery Market on Social Media
Social media is an important factor when considering your marketing campaign. Having an impressive social media presence can also influence your online SEO. The brand that is smashing its social media marketing is Marks and Spencer with approximately 8,345,000 followers across various channels.
Using platforms like Twitter, Facebook, and Instagram, M&S targets the Millennial and Gen Z demographics. With 4,090,000 brand searches per month and a brand reach score of 6, M&S demonstrates proficiency in social media marketing.
Following closely on our list for exceptional social media marketing is Tesco. Excelling on Facebook with 2,600,000 votes, Tesco boasts an impressive 7,480,000 brand searches per month and holds the top position for brand reach.
If you want to know more about social media and brand reach, download our free Grocery Market Report today.
Top Reviewed Sites in The Grocery Market Report
When ordering food and beverages online, trust is crucial for both consumers and Google. Your brand must show experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) signals, establishing itself as reputable. A well-optimised website that meets SEO standards will result in higher rankings on Google's search engine results pages (SERPs).
The top 10 most reliable websites are:
1. theskinnyfoodco.com
2. poundshop.com
3. thai-food-online.co.uk
4. milkandmore.co.uk
5. savers.co.uk
6. orientalmart.co.uk
7. donaldrussell.com
8. sainsburys.co.uk
9. tradewindsorientalshop.co.uk
10. mexgrocer.co.uk
Page Speed Insights in The Grocery Market
Page speed is a critical element in SEO that is often overlooked.
Whether users are on desktop or mobile, speed is crucial. If your page takes too long to load, users will leave and seek alternatives. Even if your website ranks high, slow loading times can cause a high bounce rate.
1. tuktukmart.co.uk
2. donaldrussell.com
3. americanfoodmart.co.uk
4. orientalmart.co.uk
5. farmfoods.co.uk
6. bigbarn.co.uk
7. britsuperstore.com
8. coop.co.uk
9. budgens.co.uk
10. spar.co.uk
Download Our Free Grocery Market Report
Access all this information and more in our free Grocery Market Report. Whether you're interested in your data position, competitor analysis, or crafting your marketing strategy, we've got you covered.
If your brand isn't among the top performers listed, reach out for a personalised report—we have comprehensive market data available.
Contact us today for SEO discussions, marketing campaign assistance, or to request our free SEO audit. We're here to help!
