Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
100
Brands ranked
Updated July 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Salience is big on gains – digital gains that is. We always want to see who’s ahead of the game when it comes to the sports nutrition industry. So, we’ve done our research and planned our workout by finding the brands with the biggest punch in the market. Of course, we’ve also looked for those who may need a bit of coaching to get back on track too.
Our free Nutrition & Supplements Market Report offers an array of digital performance metrics and stats to provide priceless insights into the market. This will help you capitalise on the numerous marketing opportunities available to your brand in 2025. With our insights, you can check the competition and see where you stand.
Sound good? Just fill in the form <a href=”#download-form” class=”button scroll-button”>here</a>, or if you want to check the basics first, keep reading.
The biggest wins and losses in the nutrition and supplements industry
Holland & Barrett has clinched the top spot for visibility scores once again this year, beating My Protein to first place. However, My Protein remains one to watch after seeing the biggest growth in the market. Other brands that have seen significant growth include Vitabiotics, Healthspan, Protein Works and Trip. On the other hand, Garden of Life saw a 77% decrease in traffic compared to last year, falling to 98th out of 100. Brands such as Grenade, Discount Supplements, Flawless and Supplement Centre have also seen losses.
Which brands have the most traffic?
These five brands are ones to keep an eye on, making waves with their impressive traffic:
1. Holland & Barrett
2. MyProtein
3. Vitabiotics
4. Huel
5. Healthspan
Brand awareness superstars in the nutrition and supplements market
Brand awareness is a huge part of overall success for any brand, it analyses how well-known your brand is in the space. Our report data allows us to identify brands that are gaining momentum in their respective brand search terms and those that are not. This provides valuable insights into which brands we should monitor closely this year, as they are expected to experience growth in visibility and brand awareness.
The top 5 supplements brands with best-rated brand awareness in 2024 are:
1. My Protein
2. Holland & Barrett
3. iHerb
4. BodyBuilding
5. Huel
Who are the most highly reviewed supplement brands?
Reviews are a great way for customers to get product feedback and for potential customers to decide whether or not they trust your brand enough to make a purchase, so good reviews are crucial to building that foundation of trust with people. Our report outlines the top 5 brands with the highest reviews, based on number of reviews and average star rating:
1. MyProtein (4.5)
2. Zip Vit (4.9)
3. Natures Best (4.8)
4. The Protein Works (4.7)
5. Simply Supplements (4.4)
How do I get the report?
Intrigued by what you’ve seen so far? Access the full breakdown of all 100 supplement brands and their performances over the last 12 months, and did we mention it's completely free to download? Just fill in your details here and we'll send you the report straight to your inbox.
Why can't I find my brand?
We can't fit every supplement and nutrition brand in the report, so we only analyse the top 100. But don't worry! We can create a personalised report for your brand to help you see where you stand against the competition and where you should best direct your marketing efforts.
If you want to know more about the report, have any questions or want to chat more in-depth about your own bespoke report, get in touch today.
