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European Search Awards 2026 winnerUK Search Awards 2025 winner, Best Use of SearchUK Search Awards 2025 winner, Best Use of Content MarketingEuropean Search Awards 2023 winnerProlific North Top 150 Agencies 2026UK Search Awards 2026 finalist

Your board will ask what SEO earned. We set the baseline in month one, then agree the targets with you.

Your customers are searching right now, in Google and in AI tools like ChatGPT. Salience is an award-winning SEO agency that makes sure they find you first, then turns that visibility into sales.

We start with your commercial goals. We review your year-on-year performance and size your market, then agree quarterly targets for high-intent organic traffic once the baseline is set.

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In search since 2009. Based in Chester. European Search Awards 2026 winner.

Results from SEO campaigns we run

£10.5m

Revenue through search. Riviera Travel.

11.8x

Return on the campaign fee. Le Chameau.

+127%

Organic revenue after a site migration. Schöffel Country.

Sound familiar?

Traffic goes up. Sales don’t.

Most agencies optimise for rankings. You’re still asking where the sales are.

Your last agency sent spreadsheets.

Lots of recommendations, very little changed on your site, and the fee still went up.

Google Ads costs more every year.

Every rise in cost per click comes off your margins, whilst organic could be taking more of the strain.

SEO fixes sit in the dev queue.

Your developers are flat out, and SEO tickets never make it to the top of the list.

You can’t see what SEO brings in.

Customers research online, then buy in store, over the phone, or through another channel. GA4 loses the thread.

AI tools recommend your competitors.

ChatGPT, Gemini and AI Overviews draw on brand mentions. Without them, you’re not in the answer.

Trusted by some of the UK's leading brands

dreams beds logo
brita logo
Lindt logo
Carpetright logo
the entertainer logo

Technical SEO

Server logs, crawl budget and indexation fixed first, so nothing blocks the work that follows.

Ecommerce SEO

Technical SEO and intent-led content for Shopify, Adobe Commerce and more.

GEO and AI search

The mentions we earn feed ChatGPT, Gemini and Google’s AI Overviews.

On-page SEO and content

Keyword research grouped by intent, with cannibalisation fixed before anyone writes a word.

Digital PR and link building

Links from the publications your customers read, each one listed in your reporting.

Site migrations

Led by our technical SEO team, to protect rankings through the move.

SEO audits

Over 40 hours of cross-team work, presented to you in one hour.

Local and international SEO

Chester and Cheshire, across the UK and internationally.

Reporting in Looker Studio

GA4, Search Console, SEOmonitor and Hotjar in one live dashboard.

Month 1: set the baseline.

01

We agree the categories that matter most to your revenue. We check your GA4 tracking, build your live dashboard and audit your site. You get a baseline before anyone sets a target.

Months 2 to 3: agree targets and clear blockers.

02

With the baseline in place, we agree quarterly revenue and lead targets with you. Technical fixes and your main category pages come first, ranked by how close each one sits to revenue.

Months 4 to 5: build content and authority.

03

Guides, comparisons and FAQs that answer the questions buyers ask before they buy, each linked to the page that makes the sale. Digital PR earns the independent mentions that search engines and AI tools look for.

Month 6, then every quarter: review and reset.

04

We review revenue, visibility and what has shipped. We decide which categories to protect and which to grow, then agree the next quarter’s plan with you.

How we work

A clear plan for your first six months, then a fresh plan every quarter.

Technical SEO, content and digital PR work as one team, so fixes aren’t stuck waiting on another supplier.

How you’ll hear from us

You see what we’re working on, what has shipped and what it has earned.

A live dashboard. One Looker Studio dashboard brings GA4, Search Console, SEOmonitor and Hotjar together, always on.

A call every two weeks. What shipped, what’s waiting on approval and what’s next.

A written update every month. What moved, why it moved and what we recommend next.

A growth review every quarter. Which categories to protect, which to grow, and the plan for the next quarter.

Numbers you can check. Revenue comes from GA4. Google clicks come from Search Console. Third-party tool figures are labelled as estimates.

What our SEO clients say

We're really pleased with the consistent top-of-market performance the SEO campaign work we've delivered with Salience has returned over the last several years.

Simon MooreDirector of Marketing, Dreams

We've partnered with a number of SEO and digital PR agencies over the years, but Salience stands out for the quality, consistency and relevance of the coverage they're able to generate. The team consistently secures high-quality mentions and links across relevant publications, making a major contribution to our organic visibility and growth.

Lewis ChaffeySEO Manager, The Independent Pharmacy

Safe to say we’re impressed with Salience’s approach to search marketing. Everything from onboarding to discovery phase & implementation has been fast and insightful, all coupled with clear comms.

Furthermore, we’re ecstatic with Salience meeting our ambitious revenue goals.

Jack JahanHead of eCommerce, Ramsdens Financial Ltd

We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined. The figures speak for themselves, and it’s a picture that’s been improving with every month that goes by.

Scott GreeverUK MD, Sunny

Going above and beyond our expectations of a digital marketing partner, Salience gave us the insight... and understanding to take our business to the next level whilst keeping it enjoyable and fun.

Caren DownieFashion Director, Lemonade Dolls

We never had any success with previous Search Marketing companies, until we partnered with Salience. From the very beginning it was clear that Salience knew what they were talking about; they listened to what we needed, they took the time to understand our business.

Pervonia
Prolific North Top 150 Agencies 2026 badge

Ranked among the North’s top 150 agencies.

We placed 123rd in the Prolific North Top 150 Agencies 2026. It’s the first year all agency types in the North are ranked together. Last year we placed 49th in the Top 50 Digital Agencies.

Read the announcement
Salience - Top Digital Agency
Prolific North Champions Awards logo
UK Search Awards 2025 winner: Best Use of Search, Travel/Leisure (SEO), Large
European Search Awards 2026 Finalist logo
UK Search Awards 2025 winner: Best Use of Content Marketing, Large
EU search awards winner - Salience
European 2023 Search Awards Winner badge with yellow arrow design
UK Agency Awards 2023 Finalist badge

SEO case studies

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cases

Be the brand AI recommends

AI answers are retrieved from the same index as your rankings. Every campaign builds your visibility in AI search as well as your rankings.

ChatGPTGeminiGoogle AI OverviewsGoogle AI Mode

01

Earn the mentions

Digital PR earns links and mentions from the publications your customers trust.

02

Rank for the questions around your topic

AI Mode fans a question out into related searches, then pulls the best pages from the index.

03

Get recommended

ChatGPT, Gemini and AI Overviews draw on those mentions when they recommend a brand.

The visitors AI search does send arrive with the comparison already done.

See how we approach GEO

SEO agency FAQs

SEO agency FAQs

We work on a monthly retainer or a one-off project, such as an SEO audit or a site migration. The cost depends on the size of your site, how competitive your market is and what you want to achieve.

Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.

One thing is for sure, we aim for all our campaigns to wash their face in profitability.

From day one, we start on your baseline and audits, so the first fixes are ready to go.

How quickly you see results depends on your site, your competitors and how fast changes can go live. Here is what we work on, and when:

Month 1: we set your baseline, check your tracking, build your dashboard and audit your site.

Months 2 to 3: we agree quarterly targets with you, then fix what blocks growth, starting with technical issues and your main category pages.

Months 4 to 5: we build content and digital PR around the questions your buyers ask.

Month 6: we review what has moved and what has shipped, and set the next quarter’s plan.

You see progress from the start in your live dashboard and on our calls every two weeks, measured against the targets we agree once the baseline is set.

Our audits draw on decades of web development and technical SEO experience.

The technical SEO team provides real, actionable search marketing recommendations explicitly developed to fuel meaningful strategy change that drives new revenue.

All we ask of you is 1 hour to present a document addressing your most fundamental marketing challenges. Our cross-department team will meticulously put it together in excess of 40 hours.

As early as you can, and before the designs are signed off. Our technical SEO team maps every URL, redirect, and template change, so your rankings are protected through the move.

Look for four things. Proof: case studies with revenue figures. Clarity: a plan for your first months and reporting you can follow. Breadth: technical SEO, content and digital PR working together, so fixes aren’t stuck waiting on another supplier. Honesty: be wary of anyone who guarantees rankings.

Ask who will work on your account, how they prioritise tasks and how they measure success. See our case studies.

We set a baseline in month one, agree revenue and lead targets with you from it, then report against them. You get a biweekly call, a live dashboard, and every link we earn listed openly.

Yes. AI answers are retrieved from the same index as your rankings. When you ask Google’s AI Mode a question, it fans it out into related searches, pulls the best pages from the index and builds its answer from what it finds. Rank well for the questions around your topic, and you’re feeding the answer.

The visitors AI search does send arrive with the comparison already done. See how we approach GEO.

That’s a fair question. It’s all circumstantial. Building an internal team can be very risky and expensive. Our role is to use our experience in search since 2009 to help you achieve your website objectives.

You get a biweekly call and a live Looker Studio dashboard that brings together GA4, Google Search Console, SEOmonitor and Hotjar data. We report against the revenue and lead targets we agree once your baseline is set, alongside rankings and traffic, and every link we earn is listed openly.

Yes! Salience is based in Chester, and our team comes together at our Chester HQ every Monday and Thursday. We work with businesses in Chester and across Cheshire, as well as national and international brands.

So, whether you’re after an SEO agency in Chester, or one that specialises in local SEO for small, medium, or large business we’ve got you.

Let’s grow your organic search

Tell us what you want to achieve. You’ll get a clear view of where your site stands, the first things we’d fix and why, and a proposal with costs.

Invite us to pitch

01244 564 500 · hello@salience.co.uk