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SEO Marketing Agency

Human-First SEO
Search For Humans, Not Algorithms

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We use SEO to increase your search visibility and sales.

With AI changing the search results landscape, you need a human-first approach to build standout brands that will last long into the future.

That's what we deliver.

We have been in digital marketing since 2009 and have spent over 500,000 hours refining search teams & strategies.

With a human-first approach, our award-winning team of SEO specialists, content marketers, digital PR experts, and data analysts adapts to your goals and prioritises the tactics needed to achieve them.

Invite us to pitch and we’ll deliver clear, actionable SEO advice, a proposal, and costs—free of charge and worth your time.

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Talk to us today

01244 564 500

Andrew Gough
Head of Business Development
[email protected]

Contact

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Meet The Agency behind the UK's Biggest Brands...

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  • Ecommerce SEO

    Our specialist SEO service for eCommerce websites optimises online stores, enabling them to achieve higher rankings in search engine results pages (SERPs) and attract a greater number of potential customers. 

     

    By appreciating the unique challenges and requirements of eCommerce platforms, from Shopify to Adobe Commerce, our services focus on both technical SEO and intent-driven content marketing, ensuring that online retailers can effectively connect with their target audience and drive sales.

  • SEO Consultancy

    Browsers = Buyers. Our consultancy service means you have a dedicated team to optimise the areas where you can make a tangible ROI. 

    Our Human-First approach makes customers effortlessly find what they need, enabling compounding sales.

    You’ll see progress through custom reports on our biweekly calls and your real-time dashboard. Our aim? Robust revenue gains and a strong online store built on lasting SEO fundamentals.

  • Local SEO

    Make a human connection with customers nearby.

    By adjusting your Google Business Profile and optimising your site for local search queries, we ensure your business is the obvious local choice.

    Our goal is simple: attract customers from the community to your brand while building a strong, human, local presence.

  • SEO audits

    We don’t hand you SEMrush exports of slightly long meta descriptions—our audits deliver deep insights drawn from decades of web development and technical SEO experience.

     

    The technical SEO team provides real, actionable search marketing recommendations explicitly developed to fuel meaningful strategy change that drives new revenue.

     

    All we ask of you is 1 hour to present a document addressing your most fundamental marketing challenges. Our cross-department team will meticulously put it together in excess of 40 hours.

  • Link building

    “Linkbuilding” or “Digital PR” is how you stand out in a saturated market.

     

    Ranking first on Google is great, but commercial outcomes happen when your audience knows and trusts your brand. We work hand in hand with our clients, making a one-of-a-kind strategy to get their names out into the wider world.


    Our Digital PR team builds long-lasting relationships with industry outlets and influential publications in your market. Your outreach is tailored; there are no bulk blast emails to all and sundry.

     

    Each link we obtain is openly communicated in our discussions & reporting. Our fundamental goal is to ensure a return on investment and a noticeable increase in your income. We achieve this through strategies that are built to withstand any changes in search algorithms.

  • Technical SEO

    Every site needs a fast, seamless web experience for its users. Technical SEO enables that. Without it, all other marketing activity becomes a zero-sum game.

     

    We started in tech SEO 15 years ago. We’ve repeatedly spearheaded technical SEO for clients, enabling them to create winning marketing operations.

     

    The team will review critical SEO pillars such as indexation, pagespeed and core web vitals, structured data, Google shopping, and so much more.

  • SEO copywriting

    Content marketing involves strategically creating, delivering, and distributing valuable, useful, and inspiring content to gain and maintain customers, build links, and make your brand more prominent.

     

    Our content marketing strategy is search-focused and persona-driven. We capture audiences across the three core areas of their journey to purchase: brand awareness, product or service consideration, and intent to purchase.

     

    Each piece of content, from product or service descriptions to show-stopping e-commerce SEO and digital PR, is created with clear and concise goals that can be measured on your bottom line.

  • International SEO

    Search marketing is a global practice, and you’ll likely have customers all over the world. It’s essential to serve them the right content to meet their needs. 

     

    We’ll ensure your customers can find you anywhere, anytime, speaking to them in a language they understand.

  • Enterprise SEO

    Complex websites demand a cutting-edge, scalable approach. We design and implement search strategies that navigate intricate site structures to unlock brand and revenue growth.

  • Site migrations

    Web migrations can be daunting. Salience provides a seamless transition to help you usher out the old and bring in the new. 


    Success with this kind of project can be a make-or-break for many businesses. Use us to implement best-in-class SEO practices in your setup & secure the foundations to propel long-term growth post-migration in the new AI and LLM search landscape.

Invite us to pitch.

Fill in the simple form below and our expert SEO team will get back to you ASAP!

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Salience SEO Fundamentals.

1

Human first

Since their inception, search engines have promoted the sites which best serve user needs. In today’s world of machine learning and AI, they’ve supercharged their ability to recognise which websites do that best. That’s why human-first search engine optimisation is key to future-proofing yourself from algorithm changes and ranking fluctuations.

SEO starts with the human behind the search. We build web experiences and brands that engage real people.

Working with Salience, we have developed a clear understanding of our marketplace

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Eric Cooper

Director

2

Crystal clarity

Transparent, custom reporting. Every phase and result is shared on our biweekly checkpoint calls.

We’re firm believers in best practices, but wise enough to know that they’re not always possible due to internal or website limitations. We’ve spent years honing our skills and responding to all sorts of business scenarios to get maximum impact, whatever the hurdle.

With clarity, purpose, and an understanding that development queues are rarely friendly, we’ll help your website get crawled, ranked, and put in front of your target market.

We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined

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Scott Greever

UK Managing Director

3

Commercial outcomes + Lasting Value

We make your marketing profitable and scalable. Revenue is the metric that matters.

It is easy to lose your sense of brand in the pursuit of rankings and sales. Never lose sight of what makes your business great. Build search engine traffic and audiences that align with your customer profiles for improved brand recognition.

We ensure that every effort enhances your market position & hits your target at investment return.

We excel in the fundamentals. We embed that knowledge into your brand. Our SEO isn’t about chasing the algorithm’s tail. It’s about work that stands the test of time.

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Paul Hambidge

Owner

"Salience made the migration process simple, and the results have been incredible. Traffic, visibility, and keyword rankings have gone through the roof, and their continued brilliant support has helped us to capitalise fully on the benefits of the project." AVADO

Over 35 Industry Awards Won.

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Prolific North Awards
Northern Digital Awards
UK Digital Growth Awards
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Our Case Studies

Dreams

Using keyword research, page copy & reader profiles, we created a digital magazine to establish Dreams as the owners of sleep.

Sunny

Changing perceptions of short-term lenders with a selfless content marketing campaign and page copy that drove SEO improvements.

Factory Direct Flooring

Improving user experience, SEO and conversion rate with a content led strategy, Advice Centre creation and site indexation fixes.

77 Diamonds

Producing a unique data piece gaining backlinks from high tier publications and increasing site visibility.

"

Are we the best SEO agency?

" We’ve delivered 1000s of SEO projects for 350+ clients, winning more than 35 awards along the way.

If you believe your website has untapped potential, we can help. Our smart, technology-obsessed team of search engine marketing professionals removes the bureaucracy, bringing clarity and performance to your search marketing. We uncover potential and implement tactics quickly. Whether you have lost rankings due to a Google algorithm update, are launching a new website, or are pushing for greater market share and more conversions, our SEO services can help.

How we use onsite SEO to build brand

Meeting User Needs

Anticipating what users want. Guiding them through a clear, logical journey that answers their questions at every step.

Delivering Human Experiences

Helping users find solutions fast. Smooth, intuitive paths boost satisfaction and keep people engaged.

Build Trust and Affinity

Making your site the go-to resource. Consistent, helpful content turns visitors into loyal advocates.

  • Clear commercial objectives with expected results from the start

    We align campaigns with business goals and define your campaign “North Star.” During commercial onboarding, we review YoY performance to identify growth categories, map market size, and set quarterly KPIs for high-intent, transactional organic traffic.

  • Using competitor and sector intelligence to find opportunities

    Our keyword research and market audit benchmark against competitors, analysing their backlink profiles and visibility. We set up ongoing monitoring to spot gaps they’ve missed and track your performance vs. sector peers.

  • Core web vitals and efficient indexation with comprehensive technical SEO

    Technical SEO audits and optimisations ensure your site is fast, crawlable, and indexable. We fine-tune your online presence so search engines can access and understand your content without blockers.

  • Delving deep into the keywords and topics that align with your customers

    High-intent keyword research targets transactional terms aligned to your customers’ needs. We map keywords to the right pages, refine strategy based on performance and trends, and continuously mine actual search queries to capture emerging topic opportunities.

  • Content pillars for search engines (SEO) and AI models (LLMO)

    We develop commercial content pillars for SEO and AI models, creating authoritative pages targeting core keywords. Supporting content builds topical authority for cross-channel digital PR, social, and email, earns backlinks, and strengthens brand visibility across your sector.

  • Programmatic ecommerce SEO

    Programmatic ecommerce SEO applies granular optimisations at scale. Structuring information architecture for clear navigation, implementing smart internal linking, and generating evergreen content that naturally attracts backlinks and boosts overall site authority.

     

  • Crafting captivating digital PR (DPR) stories

    Our digital PR (DPR) stories craft newsworthy narratives for relevant, high domain authority industry press. We leverage supporting content to establish thought leadership, increase brand trust, and amplify your message through targeted outreach and placements.

  • User experience (UX) baked into every journey for higher conversion rates (CRO)

    UX and CRO are baked into every journey. We design user flows, remove friction via testing of layouts, CTAs, and forms, and use tools like Hotjar to identify drop-off points—optimising experiences that guide visitors smoothly to conversion.

  • Measuring everything from Google Analytics to Hotjar, basing every decision on data

    Data drives every decision. Our Looker Studio dashboard integrates GA4, GSC, SEO Monitor, and Hotjar data to track traffic, rankings, engagement, and conversions. We monitor metrics including pages/session, session duration, bounce rate, and use them to inform continuous optimisations.

Challenge us.

The digital world moves fast, so you must be ready to adapt to the changes and challenges in the search landscape.

Our numerous award-winning campaigns focus on your goals and targets rather than tasks planned a year ago. With agile SEO and a multidisciplinary team comprising tech, content, digital PR, and commercially focused analysts. Some SEO agencies function as consultants, while others take a more hands-on approach. At Salience, we aim to achieve the ideal balance between channel-driven insights and tactical activation. This methodology enables us to enhance your marketing team’s internal efforts and assist you in meeting those crucial performance targets.

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  • Why is SEO important?

    SEO is the fundamental bedrock of search marketing. Ultimately, it acts as the baseline accelerator for any campaign. Want to be found by your customers? You need SEO.

  • Do I need an SEO agency?

    That’s a fair question. It’s all circumstantial. Building an internal team can be very risky and expensive. Our role is to use 15 years of digital experience to help you achieve your website objectives.

  • How much do your SEO services cost?

    Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.

    One thing is for sure, we aim for all our campaigns to wash their face in profitability.

  • Do you guarantee SEO results?

    No, and tread carefully of anyone presenting iron-clad guarantees. What we do is provide a clear “size of the prize” during the pitch process, AKA a clear dream that we’ll partner with you to achieve it through every step.

  • How soon can I expect results from search engine optimisation?

    From day one of contract kick-off, we get to work on our commercial audit to map out the earliest potential wins. 

  • Is Salience a specialist SEO agency?

    Our roots lie entirely in SEO; we’ve been around since the earliest days of SEO. But we’ve developed into a full-service search agency delivering work across all the disciplines that create a human-first search experience.

  • Why should you trust our SEO expertise?

    1000’s of projects. 350+ clients. 35 leading industry awards. Buckets of market-leading case studies. We’ve had our time in the game & have the paperwork to back our claims.