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Post Setup L&D All online businesses face one key deadline: July 1st 2023, Google shuts down Google Universal Analytics.
Addressing this critical issue now is paramount.
We’re providing a full out-of-the-box GA4 migration service. Set us the task & our award-winning search marketing team will make your transition seamless.
Pricing from £2,850, with no stone left un turned. See below for more.
Expect expert consultation tailored to your business needs and leading practitioners working on your account
Award Winners
UK Search Awards 2022
Silky Smooth
Expect a peaceful conversion
What our Clients are saying about us
"Going above and beyond our expectations of a digital marketing partner, Salience gave us the insight...and understanding to take our business to the next level whilst keeping it enjoyable and fun.
- Fashion Director, Lemonade Dolls
"Working with Salience, we have developed a rich source of informative content around sleep and wellbeing for Dreams customers, which drives regular social engagement and web traffic to our site - contributing to our SEO success and underpinning the company’s genuine passion for sleep.
- Digital Marketing Manager, Dreams
The team at Salience have completely overhauled our PPC campaigns, implementing a new strategy which keeps costs low and ROAS high. Onboarding was fast and easy with transparent pricing and very minimal setup required. We’ve had great communication throughout and regular meetings to discuss progress.
- Marketing Manager, Hard To Find Whiskey
“Working with the Salience team has been a delight. They are super quick and responsive, extremely knowledgeable, great writers and have proven to have some great connections with journalists and publications worldwide”
- Marketing Manager, Kiiroo
On July 1st 2023, google is entirely phasing out its legacy analytics platform, Google Universal Analytics. Meaning if you’re not already setup in GA4 well in advance, frankly, you’re up s*** creek without a paddle.
Data is at the core of what we do as search marketers, it’s been that way since we started back in 2009…
We’re a Human First Agency – that’s our fancy agency speak for seeing ourselves as business partners that function as an extension of yourselves. We’re far from quiet IT guys!
Salience helps build brands that last, using our strengths in data, logic, creativity and persuasion to serve your audience’s intent better and make you worthy of dominance in search.
Speed = dominance in our world.
Many of our services operate within an AGILE framework – In layman’s terms: we’re quick as a whip and fit like a glove.
Speed means we easily become an extension of your own team.
Slow progress & slow reactions are commonplace across the industry.
Great focus is given to crafting a close-knit partnership between our team & yours.
Across all our services, our human-first approach means we’re able to spin on a dime. Reacting to business challenges, consumer trends, or new opportunities as they happen, instead of getting bogged down with planners.
With Salience, you hire a hypercharged extension of your internal team, not a cookie cutter yes men.
When managing your migration, expect us to be thorough, we’ll be digging deep to find what’s important to you as an individual business.
Pricing starts from £2,850. The bellow table should clear up where that cost goes:
Why is Google making discontinuing Universal Analytics
Tech companies have seen increased pressure around privacy and data. GDPR in the EU was a game changer in 2016 and set the wheels in motion. The iOS 14 update in 2020 created huge blind spots in market teams’ data and measurements. Microsoft, Apple, Mozilla and Google have all announced the sun-setting of ‘cookies’. GA4 is a reflection of a cookie-less world in which marketing teams can still better understand user journeys.
When will Universal Analytics be dropped?
July 2023 is the date you need to care about. You will be able to access to data for another 6
months, but UA will stop collecting data at this time.
What is required from yourself?
Access to all relevant tools in the website. Ability to make changes. Open mind in terms of what completion looks like. Willingness to engage in the process.
Who is a GA4 Migration relevant for?
Anybody with a website! If you are a business with any sort of online journey, GA4 is an
absolute prerequisite for understanding the journeys your customer takes.
What happens to their old UA? Does the data carryover or get archived?
Data remains.
What can UA do that GA4 cannot? What are the workarounds, or why does it not matter?
UA out-of-the-box solutions for e-commerce, GA4 needs the events to fire.
What can GA4 do that UA cannot? Highlight anything particularly good.
TBC
When do we use UTMs and when do we use events?
Google Ads doesn’t as auto-tagging works in a similar way to UTM.
